Food Truck Brand MarketingBy FestivalNet, posted 11/20/19 16:15:56
The Essence Of Food Truck Brand Marketing
By Richard Myrick for Mobile Cuisine
Branding doesn't create, build or strengthen your brand. You read that correctly. First and foremost, your food business brand marketing must always be a reflection of the quality of your menu and service. There are really no exceptions to this rule.
To understand why, it's first necessary to define what is part of a food truck's "brand." Most people think a brand consists of exterior elements: the truck's name, it's logo and the tagline. To get a general understanding of a brand, think about it in the simplest terms.