Festivalnet Dot Com blog
Food Truck LoyaltyBy Festivalnet Dot Com, Posted 01/22/20 15:02:32
5 Ways To Build Food Truck Staff And Customer Loyalty
By Richard Myrick for Mobile Cuisine
Why do you own a food truck or why are you planning to start one? Is it merely to make money or do your employees and customers factor into the decision making process? Do your plans include staff and customer loyalty?
If you want a successful food business you must prioritize loyalty to your employees, customers and the community, no matter what the bottom line is saying.
Develop Long-term Relationships
No matter what position a staff member is hired for, you need to think about and share your vision for their future within your food truck business. Promoting from your existing staff builds trust and gives employees goals to shoot for.
These long-term employee relationships will also boost morale and productivity within the truck. This helps the business out by providing lower turnover and keeps overhead as low as possible. The lack of turnover will also cut down on the costs of training.
By the time someone reaches a leadership position they will have a thorough understanding of all of the systems and intricacies of your food truck business. This means that they can operate more efficiently.
Buy In Bulk
This one may sound odd at first, but much like successful restaurants, you need to take advantage of your food truck community/organization to negotiate volume discounts with local suppliers. This will also add to building a long-term relationship with suppliers to assure they will provide you with low prices.
Keep Prices Low
This one ties into the previous point. By getting volume discounts from suppliers, you will be able to keep your prices as low as possible while providing consistently high quality menu items. Not only will this keep customers coming back (and drawing new ones), but they'll do so as long as they see the perceived value in the quality of the food you serve them.
Don't Carry Debt
Food truck owners need to try and stay away from long term debt. This may not be the easiest point to follow through with, however, it will help you from having to make monthly debt payments. In turn, it allows you room to earn a profit while still charging your low prices.
Make It A Family Affair
Treat each of your employees and customers as if they are a member of your family. If you take anything away from this article it should be that the best investment to make in your food truck business is to create and sustain the loyalty of employees and customers.
The Bottom Line
It's not always easy to earn staff and customer loyalty, but employing these few tips should go a long way to getting you started!