Organic Food on the Festival Circuit
Robert Berman for Mobile Catering Business
Why has it taken so long? Many food vendors believe that a food concession is designed to provide greasy and messy products. They have a tendency to model their operations after others around them. And while looking at the success of others can be a valid way to enter a business, it does not leap frog you ahead of them! You become an industry follower rather than an industry leader.
But, there are other reasons why organic foods took so long to make a firm entry into the food concession industry. The manufacturers were slow to make the products available in bulk form. This was primarily due to the fact that most of the organic foods were being processed by small, local companies who were having problems keeping up with the demand of supermarkets and health food stores.