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FestivalNet

Perfecting Cold Emails

By Bob Barrick, posted 04/17/19 16:53:44

HOW TO WRITE THE PERFECT COLD BOOKING EMAIL
Bob Barrick for bandzoogle

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Like everything else in the music, booking needs to be approached like a business. The first step is gaining some understanding of who you're trying to contact. If you were a venue owner and your email inbox lit up with 20 booking emails every day, would you respond to everyone? Probably not. You'd only respond to the ones that stand out.

image via Kal Visuals

Do Some Research

Spamming every venue in town with the same pitch isn't going to do you much good. That's where a majority of amateur musicians make their mistake. They don't realize that talent buyers have seen it all and can pick out serious inquiries from punks with a computer.

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