Depth of Growth is More Important than Rate of Growth
Clint Watson for fineartviews.com
Attracting one new, deeply committed fan is worth far, far more than attracting 100 mildly interested visitors to your website.
The problem is, if you do what most articles tell you to do, you're mostly doing the wrong things or, at best, you're simply doing what everyone else is doing: you're optimizing for hundreds of mildly interested people instead of a few deeply committed people.
Here are the type of articles I generally see that pass as "art marketing advice" these days:
- "Facebook for artists: 20 ways to get more fans"
- "How to use Pinterest to Promote your art"
- "Instagram for Artists - 5 Ways to Promote and Sell Art on Instagram"
- "Use pop-up forms to increase engagement with your art email newsletter list"
- "SEO for Artists: 7 Website Tips to Help you Rank Higher"
These articles . . . and thousands like them . . . all focus on quantity over quality. How to get more Facebook followers, how to get more traffic to your website. But few articles focus on the quality of these prospects.