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FestivalNet, Asheville, NC

Musicians: How To Write the Perfect Cold Booking Email!

by Bob Barrick, posted 10/11/21 16:27:03   category » Musician Tips

Like everything else in the music, booking needs to be approached like a business. The first step is gaining some understanding of who you're trying to contact. If you were a venue owner and your email inbox lit up with 20 booking emails every day, would you respond to everyone? Probably not. You'd only respond to the ones that stand out.

image via Kal Visuals

Do Some Research

Spamming every venue in town with the same pitch isn't going to do you much good. That's where a majority of amateur musicians make their mistake. They don't realize that talent buyers have seen it all and can pick out serious inquiries from punks with a computer.

The key to a serious inquiry is research. Before even considering where you would like to play, make a list of every venue at your disposal and learn as much as you can about them. What's the booking agent's name? What's the capacity? What does their upcoming calendar look like? If it appears that you’re not a good fit, don't waste your time reaching out. You only get one chance at a first impression, after all.

Research doesn't stop there, either. Find similar artists that you know perform in your area. Compare other artists' lists against yours. Odds are, they’ve found a couple spots that weren’t on the front page of Google.

Draft a Strong and Succinct Email

Once you've gathered a list of venues, emails, and talent buyer names, it’s time to go about drafting your cold email. Again, try standing in your recipient’s shoes. Considering the mass inquiries they receive every day, do they have time to sift through your five-paragraph band bio? Probably not.

So, make it easy on them. Give them as much information as you can within the subject line. For example:

[Artist Name] Booking Inquiry for [Venue Name] – [Date]

And don't stop the brevity there. Keep the body of the email just as succinct. Six sentences is perfect.

Greeting: Use the talent buyer’s name.

Sentence 1: Explain yourself. Why are you writing?

Sentence 2: Introduce yourself. Name and kind of performer.

Sentence 3: Describe yourself. Don’t fear making comparisons or using a genre name.

Sentence 4: Link to yourself. Preferably a website.

Sentence 5: Date yourself. (Not like that…) Pick out a specific date you’d like to book.

Sentence 6: Humble yourself. Say thank you.

Sign-Off: Use a professional-looking signature.

Here it is in action:

Subject: The Doors Booking Inquiry for Fillmore East – March 22nd

Dear Bill Graham,

I’m writing to inquire about booking the Fillmore East. My name is Jim Morrison and I perform with the Doors. We are a psych-rock outfit out of San Francisco. You can listen to our recorded work at

If you like what you hear, I would love to discuss booking March 22nd, 1968. Thank you for the consideration.

All the best,

Jim Morrison

(555) 555-5555

Follow Up

According to Marketing Donut, 80% of leads require at least five follow-ups after initial contact. The same goes for booking inquiries. If you've not received a response after your first email, then follow up, and then follow up again, and again, and again until you get a response.

Every follow-up email should contain some independent value. Don't go repeating what you already said in your initial contact. Instead, try sending a link to a recent review. Send over a free download of your most recent single. Do whatever you can to get their attention (without begging).

With a strategy based on good research, a strong introductory email, and appropriate follow-ups, you should have no problem landing that gig at the Fillmore East. Good luck!

From the FN Newsletter Archives Courtesy of Bob Barrick for Bandzoogle

🍂 Happy Fall Sale! Take 25% OFF Event Promotions

by FestivalNet, posted 10/05/21 15:44:06   category » FestivalNet News & Promotions
Flash Sale

We are celebrating the arrival of autumn with a sweet sale! Enjoy 25% OFF Featured Event & Calls For Artist options for your event!

Our website receives well over a million visitors a month. Reach more people when you enhance your listing!

Head over to your Event Promotions page now! The 25% off will reflect automatically for the Featured Event (with or without web link) or the many Call for Artist options!

Featured w/ Link Regularly $89 - Now $66.75!
Featured w/ No Link Regularly $68 - Now $51.00!
Call For Artist w/ One Month E-blast $85 - Now $63.75!

If you wish to promote MULTIPLE events, please get in touch for your discount.

Click here to go to Event Promotions.

Be sure your events are updated (whether or not your take advantage of this sale) and if you need your log in info, we're happy to help.

If your event gets rescheduled, we will extend your promotions. Just ask!

Learn about these options here!

Opportunity for Performers. "Attuned: Communications Beyond Words" on World Mental Health Day

by FestivalNet, posted 10/05/21 09:51:46   category » Musician Tips

We here at FestivalNet received this call to action and wanted to share it with our community!

brings to you "Attuned: Communications Beyond Words" on World Mental Health Day, October 10th 2021.

What: A mental health awareness campaign to decrease stigma while marketing you as a performer and highlighting your support for mental health.

Why? To decrease stigma, create awareness of services, and support TogetherWell. 

When: World Mental Health Day, Oct. 10, 2021. All Day.

Where: Stream music live or on demand on your social media pages.


  • For you: By participating in our event, TogetherWell will give you a shout out on their social media pages on World Mental Health Day and include you in a note in an upcoming article as a musician who supports mental health.

  • For your community: Break the stigma, offer music to support emotional wellbeing


  1. Pledge to join:
  2. Post our social media posts and suggested captions leading up to Oct. 10, 2021.
  3. Play at least one song the day of Oct. 10, 2021
  4. Start a conversation on mental health and tag @togetherwellorg on Instagram, Facebook, or TikTok.
  5. Share our donation link with your followers. Every dollar that you can help us with helps us provide mental health educational workshops to the community.

We encourage you to share this far and wide and participate in this awesome call to action!
#mentalhealthawareness #worldmentalhealthday

5 Social Media Strategies to Jazz Up Your Music Event

by FestivalNet, posted 09/27/21 13:17:14   category » Business Marketing
5 Social Media Strategies to Jazz Up Your Music Event

If you’re planning a music festival, you probably have a lot on your plate already. From booking
the venue to approaching the right performers, you need to make sure everything goes perfectly. But unfortunately, none of this is enough to make your event a success unless you have the key component.

An effective promotion strategy.

The way you market your event is integral in determining whether your festival will be a hit. To sell tickets, you need to create enough hype to get your audience excited. But how do you go about generating excitement for your event?

These days, nothing gets the word out better than social media. Whether your target market is focused mainly on teenagers or adults, every age group makes use of a certain social media platform.

Here are 5 foolproof social media strategies to help you generate buzz for your music fest.

1. Keep musicians in the loop

The first thing you need to do is leverage the support of all the well-known musicians who are participating in your event. Especially those who will be performing at the festival. Why? Because you want as much traction as you can get. And including your musicians in all of your social media posts through tags, hashtags, photos, and more will help direct their fanbase toward your event page. Anyone who is a huge fan of the musicians performing at your event would love to stay in the loop about any performances they have with you.

Alternatively, if the musicians participating at your event are relatively new and do not have a very large fanbase, your followers can get to know about them through your posts and familiarize themselves with their work.

So make sure your social media strategy makes effective use of the popularity of the musicians you’re working with. Post about them across social media platforms and tag them on posts and stories relating to your event. For more traction, get them to share your posts on their social media as well.

2. Create intrigue through your posts

When sharing information and visuals for your upcoming event on social media sites like Facebook and Instagram, make sure you’re giving your followers the right amount of information. Don’t give out too many details all at once. Generate curiosity and excitement for your music event by creating intrigue and leaving your audience guessing.

Don’t announce your full lineup all together in the very beginning. Use your first social media post to make your followers guess who will be performing. Then keep the excitement up by dedicating a separate post to each performer who will be at your music fest.

Get creative with your social media posts and keep your audience excited for what’s to come.

Here are some ideas for social media posts to inspire you:

1. Introduce every performing artist through a dedicated artist profile post.
2. Show teasers of practice performances on your Instagram and Facebook stories.
3. Have your artists give you a shoutout on their Instagram feed and share the posts on
your own story.

3. Share memories of past events

Not all the content you create for social media has to be completely new. If you’ve conducted music events in the past, bring them back to trigger memories within your audience and evoke a sense of nostalgia induced excitement.

Create an Instagram highlight of all of the videos and photos you have of past events. Share these clips on your story. Tag the musicians and industry professionals who attended your event in the past and create a fun, engaging set of memories to excite your audience.

To make your content more engaging, use the “Ask a Question” feature on Instagram Stories to have your followers tell you their favorite parts from previous events, as well as what they’re looking forward to this year.

4. Engage your audience through stunning visuals

An aesthetically pleasing social media feed is integral to effective online promotion. Your followers want to be intrigued with your content. Create engaging graphics for your feed to provide your audience with the correct information about your event and get them excited for what’s to come.

You don’t need to be a professional designer to create an aesthetic social media feed. With online design tools like PosterMyWall, you can get easy access to a wide and vibrant range of music festival posters to share with your audience.

The ideal music poster should have enough information for your audience to make a decision to attend. Include the date and time for your event along with the ticket price. If you have any other important information to share with your audience, add that into the poster. Add your logo (if any) right on top and the name of your festival in a bold, noticeable font in the center of your poster. Include an image or two of action shots from past events to keep the excitement alive.

You can make several iterations of your poster to share at different times before the event. In the beginning, put up a teaser poster with just the logo and timings to create intrigue. Once you’ve made most of your announcements, post a final poster with the final lineup of musicians and other exciting details for your audience.

5. Partner up with local influencers

Influencer marketing is a fabulous way to jazz up your online marketing campaign. If an influencer is a fan of a certain musician performing at your event, odds are they’ll bring some of their own fan base along with them.

Partner up with local micro influencers who may be interested in attending your event and offer to collaborate with them. Make sure the influencers you reach out to are relevant to your cause. Going for several micro influencers will allow you to bring in more diverse groups of fans and reach a wider audience.

Offer them free tickets and backstage passes to the show in exchange for constant social media coverage of your event. Have them provide information about the event through their social media accounts and add in some benefits to get their followers to respond. For instance, you can allot a discount code for 5% off of online ticket purchases to the influencer, and have them share it with their followers.

Final thoughts

When you’re organizing a festival, there is so much you need to keep in mind. From planning and organizing to figuring out the logistics, you have to see that everything runs smoothly. But while you figure out the other technicalities of your event, it is integral to keep in mind that your promotion strategy is the factor that determines if your event sells out.

Use these 5 social media hacks to generate hype for your music festival and get your audience excited for the event of the year.

Food Vendors: Pay Yourself First

by Richard Myrick, posted 09/16/21 17:00:44   category » Festival Food Vendors

As a food vendor, you may assume you should put everything you make back into the business. Not so. The first thing you should do with your money is pay yourself, first. Many food business owners who bootstrapped their companies feel that paying themselves is a luxury; however, we feel (and will show you why) that it is a necessity to pay yourself first for the success of your food business.

get paid!
image by nikko osaka

Why You Deserve a Salary

If you’ve got a nice cushion of savings, you may not need a salary right now to pay your bills. But that could change, so it’s best to prepare for the day when your funds run out. Getting into the habit of paying yourself, even just a little bit, will give you money for personal expenses when things get tight or sales slow down. If your food business happens to fail one day, you would have gotten something for your efforts by paying yourself and saving money for that rainy day.

Giving yourself a salary can have tax benefits for certain business structures, as it will reduce your company’s profit. Talk to an accountant to find out what benefits your tax type (LLC, partnership, corporation) has with your salary.

Other benefits to paying yourself include:

  • You can save money for future business efforts or for personal use
  • You may work harder to increase revenues and thus your income
  • Investors (if you have them) see you are committed to growing your company

Build in Your Salary

Plan your salary from the beginning. When you set up your budget and food business plan, include at least a small salary (weekly, bi-weekly or monthly) for yourself. If you’re going to be seeking financing, having your salary built in is key, as it will increase the amount you ask for from investors. In this case, determine how much you need to live, as well as, what you’re worth.

If you’re bootstrapping, start by paying yourself a modest salary, even if it’s just a few hundred dollars a week. This can increase as your profits grow. You can also pay yourself through employee benefits such as health insurance or 401K investment.

When to Not Pay Yourself

There are a few instances when you can delay paying yourself:

  • You don’t have enough to pay for your employees’ paychecks or pay bills to your suppliers. Delay paying yourself until these expenses are covered.
  • You have significant up-front expenses. Then, you can delay your compensation until all expenses are covered with money brought in from food sales.

The Bottom Line

You’ve achieved something great by starting a food business. As a culinary entrepreneur, you’re willing to take risks to grow your mobile food business. You deserve to be paid, just like any of your employees. Invest in yourself just like you do your food business!

Article Courtesy of Richard Myrick

Member Tip: Try the "event duration" feature!

by FestivalNet, posted 09/10/21 09:41:59   category » Member Tools
Member Tip:  Try the "event duration" feature!

People often ask me for any tips and tricks when using the member's event search AKA "Pro Search." One awesome tool to put to use is the "event duration" menu, located in the "Include" box. 

Have you noticed when you search by "state" and "month", the first page or so of your search results are events that are "on-going" like markets and other monthly artisan shows that might take place all year or part of the year?  They just happen to fall also in the month you are searching on, so that is why they appear in your results.  Those might be of interest to you, but they might not be!

If you prefer to not see those types of events and only see the one day or weekend-long festivals or fairs, the event duration search is what you need.

Open the event duration menu and choose, for example, 1-3 day events! This would pin point only shows that take place one, two, or three days long!

If you would like to become a member of FestivalNet to tap into our powerful search database, we welcome you to join.  Learn about membership & start booking festivals!

Ten Steps to Successful Custom Work

by Quinn McDonald, posted 09/02/21 12:52:46   category » Artist Resources
Ten Steps to Successful Custom Work

Custom work can be rewarding and exciting, but it takes time and good communication skills. If you like talking to clients, are interested in others' ideas, don't mind sticking to deadlines, and are good at follow-up, custom work can be rewarding-financially and artistically. Here are some steps that will help both you and your client to enjoy the experience.

1. Decide whether or not you want to do custom work before the client asks. A client who hears "I'm not sure," or "I guess so," is not filled with the confidence that leads to a successful transaction. Until you are sure you want to, say 'not yet,' to clients.

2. Get off to a good start with a client. If you are in a store or at a show, agree on a time to talk at length. Taking down details while you are helping other clients is too distracting. Follow up and call the client at the time you said you would.

3. Listen. Try to picture what the client wants. Let the client talk without interrupting. Take notes to remember questions. Repeat what the client said to make sure you are both saying the same thing. Once you are clear on the idea the client has, you can introduce your own viewpoint.

4. Talk money. Once you and the client agree on size, complexity, colors, exact wording or image, materials, and delivery time, you will want to clear the price with the client. If you can't figure it out immediately, tell the client you will get back with the estimate within three days. Be clear about how you get paid-by the hour, by the word, by the project.

5. Deliver the estimate in writing-either in print or via e-mail. Keep it short and clear. Repeat all the details the client wants. Give the estimate amount, and then spell out how you want to be paid. A deposit of half and he remaining half at delivery is fine. Include information that clarifies the amount of client input. For example, agree to show the client three thumbnail sketches to get approval on layout and overall idea, but once the thumbnail is approved, any other changes will result in additional charges.

6. Get the client's signature on your estimate. The signature shows the client you are serious, both about the work and about getting paid. A useful contract explains that if the client has a change of heart, you will be paid for your time and materials. If the client is hesitant about signing a contract, don't start work until you have the signature and the deposit. If a client wants to pull out, the ideal time to do so is before you start work.

7. Don't make business decisions out of fear. Most mistakes happen because the artist is afraid the client will be offended talking about money or rules. In 15 years of doing custom work, the only time I ran into trouble was when I wasn't clear about how I charged.

8. Stick to the schedule. Build in extra time for yourself as you make the schedule. Give yourself one extra day for every three days you think it will take. That gives you time for family and work emergencies

9. Prepare for the presentation. Before you show your work to the client, review the details from the original discussion. The client might not remember that she asked for "something romantic" and is now thinking along the lines of "whimsical." Getting back to the original is a great way to stay on track. If your preliminary approval sketches are very different, explain what makes them different. Then show the client the choices you brought.

10. Be the expert. The client hired you because you are an expert in your field. Keep artistic control at the approval stage. Avoid having the client combine elements of all your ideas. You want the client to be attracted to one style or concept, so say, "you can choose or reject anything I show you, but you can't combine parts of the separate concepts." Setting up the rule first helps that happen.

Quinn McDonald is an artist & writer.
Image: istockphoto@Vesnaandjic

Sponsored Post: Hot Works Art Shows

by FestivalNet, posted 08/20/21 11:31:10   category » Event Highlights

Hot Works is a fine arts exhibit firm which has a great and friendly staff that works hard to make our Events fun and productive. From the artists, sponsors, vendors, restaurants, etc., everyone is treated with respect and appreciation; it is our goal to make this a pleasant experience for all. In addition, if you participate in our Events, know that you are dealing with true Event professionals!

Hot Works
Fine Art & Fine Craft Shows
Your Art. Our Passion.
An Awesome Line Up!

October 23 & 24, 2021 – 26
th Estero Fine Art Show

Outdoors, JetBlue Park, Fort Myers, FL
Winter home of Boston Red Sox


October 30 & 31, 2021 – 5th Naples Fine Art Show

Outdoors, Naples Italian-American Club, Naples, FL


November 6 & 7, 2021 – 14th Boca Raton Fine Art Show

Outdoors at Mizner Park Amphitheater, Boca Raton, FL


November 20 & 21, 2021 – 5th Sarasota Open Air Fine Art Show

Outdoors at Phillippi Estate Park, Sarasota, FL


January 1 & 2, 2022 – 15th Boca Raton Fine Art Show

Outdoors at Burt Aaronson South County Regional Park Amphitheater, Boca Raton, FL


January 15 & 16, 2022 – 6th Sarasota Open Air Fine Art Show

Outdoors at Phillippi Estate Park, Sarasota, FL


January 22 & 23, 2022 – 16th Boca Raton Fine Art Show

Outdoors, Downtown Boca Raton, FL


January 29 & 30, 2022 – 27th Estero Fine Art Show

Outdoors at JetBlue Park, Fort Myers, FL 
Winter home of Boston Red Sox


February 12 & 13, 2022 – 7th Sarasota Open Air Fine Art Show

Outdoors at Phillippi Estate Park, Sarasota, FL


March 12 & 13, 2022 – 8th Sarasota Open Air Fine Art Show

Outdoors at Phillippi Estate Park, Sarasota, FL


March 26 & 27, 2022 – 6th Naples Fine Art Show

Outdoors Naples Italian-American Club, Naples, FL


April 2 & 3, 2022 – 9th Sarasota Open Air Fine Art Show

Outdoors at Phillippi Estate Park, Sarasota, FL


July 23 & 24, 202219th Orchard Lake Fine Art Show

Outdoors, heart of West Bloomfield, MI

  • Show Producer & Director Patty Narozny has 30+ years of media & event experience.

  • Juried by Art Professionals - all art is original and personally handmade by the artist present at the show; please do not apply if you do not make your work

  • Comprehensive Marketing and PR campaign – we understand how to reach art buyers

  • Onsite marketing and/or turnkey community enrichment opportunities are available – we are happy to tailor a package to meet your needs – luxury products/services are a great fit!

  • Friday Set-up all shows

  • Event Hours Saturday & Sunday, 10am-5pm Daily except Orchard Lake 10am-6pm on Saturday; and Sunday, 10am-5pm

  • Event crew onsite during all event hours

  • $1,500 Professional Awards all shows except Sarasota

  • Youth Art Competition in every show to educate young artists

See Art
Love Art
Buy Art


Contact Patty Narozny at 941-755-3088 or email

Like us at

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