Gaining clients in this day and age absolutely requires more than just creating art, it requires an online presence. This month, hear from art business veteran, Carolyn Edlund, on the importance of having an online art store.
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FNO Newsletter Editor
Why Artists Must be Ready for Online Commerce
Almost 20 years ago, I opened an e-commerce website to sell my art. Surprisingly enough it worked, although at the time customers had to print out a form, fill in their credit card information, and fax it to me in order to make a purchase.
The big headline that year was a new marketplace that had launched, taking the chance that consumers would be willing to use their credit cards online to shop.
The year was 1995. That company was Amazon. And we all know the outcome.
From that humble beginning, online commerce has now become a trend so prevalent that Cyber Monday is beating Black Friday.
A recent survey by Hiscox Group reveals some vital information and takeaways for artists:
by Carolyn Edlund of Artsy Shark
- Buying art based on a digital image has become the norm, and buyers are confident doing so.
- 71% of art collectors have bought art online sight unseen.
- Buyers of all ages are making art purchases online.
- Art buyers want to purchase art with little or no contact with the intermediary (the gallery).
- Artists selling directly to their fan base is a major trend.
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