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June 2010
Hi FNO Member!
We hope you are busy booking your summer shows! This month, Shawn Vincent gives some helpful tips on setting up your craft show booth.

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Craft Show Booth Setup
by Shawn Vincent

Your craft show booth is one of your most import tools in marketing your crafts. It's what will give people one of their first impressions of you and your products. As they walk by they will determine in their minds if they should stop to look at your crafts, or continue on their way. You must find a way in the few seconds you have, to get the attention of potential customers, and draw them into your booth.

As you think about how to set up your craft show booth, you need to decide what will draw the attention of potential customers, and make being in your booth a great experience for them. For each customer, the factors of what makes a great experience may vary somewhat. However, there are common contributing factors that can make shopping pleasant rather than stressful. Below is a set of topics I believe touch on a number of those common factors.

Signage
Signs are one of the most important ways for you to communicate with your customers. Signs will give your customers product information, price information, or help to direct traffic flow. Signage is also used to get the attention of shoppers as they walk by. As stated above, you may only have a few seconds to catch the attention of shoppers. In that amount of time, you need to be able to tell them about your products. Signs are critical to that effort.

As you think about what signs you should have, try and think of what you would need to know as a customer. What types of questions would be in your mind as you pass by the booth, or browse the products. You might be thinking "I wonder what they sell?", "What does that do?" or "I wonder how much that is?". Take whatever questions you come up with, and translate them into signs that give answers. Be careful to keep your signs short and to the point. Signage that is too wordy will loose the attention of shoppers. You need to be able to convey your message and information quickly.

The colors that you use for your signs can vary greatly. You may want to use something that grabs attention. Maybe you'd like something that stands out, but fits with the theme and decor of your display. Whatever you decide, make your signs look sharp. Sloppy, hand written signs do not reflect well on you or your crafts. With a good printer and a basic graphics program, you should be able to create most of what you'll need.

There is a lot of information on how to create signs with proper layout and color. Much of it is beyond the scope of this article, so I have listed some links in the Resources section for more instruction. Also, check out the plastic sign holders example page for more ideas.

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