Arts and Crafts: Be Your Own Publicist
June 2013

Shifting attention toward your art isn't always easy. This month, we'll hear from Jenna Herbut of Make it University about how to gain publicity for your art.

If you're looking for a way to start selling your artwork online, try listing it in our marketplace! The FNO Marketplace can help you reach a new audience, without worrying about start-up costs.

Happy crafting!
Jackie
FNO Newsletter Editor


Be Your Own Publicist
by Jenna Herbut of Make it University

Do you feel like you could really use some public recognition right about now? Are you frustrated that your peers are getting covered in the media and you are not? Worried that the only way to get some coverage is to shell out for an expensive publicist?

Fear not beautiful crafty entrepreneur! You can DIY.. and it really is not that hard.

Here are some easy steps to BYOP:
  1. Decide what sort of press coverage you would like. Get specific on what magazines, newspapers, TV shows you would like to be featured. Check out where your peers are being covered. What is your overall goal in getting press? Write all of this down and get very very clear on your vision.
  2. Create a press list, which is simply the names and emails of potential interviewers. Excel and Google Doc will keep you organized.

Read more!


Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).


Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

 

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area. Also, if you do not see 'affiliate tools' in your account area, that means you are not a Pro Member or an affiliate, just get in touch to get started.

 

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