Keeping up with the latest social trends, and using them to your advantage is imperative for the modern artist. This month, learn how to use Instagram to benefit your art!
Last chance to tell promoters what you want! We're working up a brand new article series that will allow us to share your show-going experiences directly with promoters! We're looking for stories and contributions now, check below to see how you can get involved.
FN Newsletter Editor
Tips for Promoting Your Art on Instagram
by Carolyn Edlund
Have you joined Instagram? It's the fastest growing social media platform, and offers plenty of opportunities for artists. Use these tips to get started and build your audience!
Plan your strategy. Want to sell your art? Gain followers? Drive traffic to your website? Sign up subscribers? Decide on a strategy and let it guide your regular activities. If you are serious about using Instagram for business, keep it business-related. Create another account for personal reasons if you like.
Share your best images. What stands out on an Instagram feed? Wonderful photos that catch the eye. Do yourself a favor and use images that show your art beautifully - no glare, overexposed or blurry photos (ouch!)
Post shots of yourself working in the studio or en plein air, paintings on the easel, or your most recent show.
Embellish images with words and your logo - Want your image to carry your name, logo or URL with it? Download the WordSwag app on your smartphone to add words, quotes, a logo and more to dress up your images and brand them. Adding words directly on to an image adds another dimension to your posts, and draws attention.
Use the image caption to tell a story about your art. Here's where you give insight into your life as an artist. Write about what inspires you, a fascinating technique that you use, or a piece of art as it develops. Share your successes, mistakes and your dreams. Use this space to be authentic, and to gain emotional resonance with your audience.
Use hashtags. Place hashtags in a comment to your original post for best results. You can post up to 30 hashtags for any image. Depending on your medium and the theme of the image, individual hashtags may vary, but there are ways to reach out with popular hashtags that get tons of exposure on Instagram. Artists may want to use #picoftheday, #bestoftheday, #instadaily, #popular, #instagood, #photooftheday, and #gdaily, among others.
Post consistently. It's best to add at least 1-2 posts every day to get traction on Instagram. The more posts you publish, the faster your following will grow, but do what fits your schedule and your level of commitment to building your social media presence.
Tell Promoters What YOU Want!
We want to hear what you look for in a show! As part of an upcoming newsletter series, we'd like to relay your thoughts, concerns, and praises directly to thousands of promoters.
Do you love it when your booth has electricity? Have you noticed a particular layout that works really well? Are you concerned about too much of a certain product being represented at a show? Now's your chance to share it!
Send us any details you'd like to share. Please keep your responses short and vague. A couple of sentences will do wonderfully, but please don't mention any particular show, promoter, artist, vendor, etc by name.
We look forward to hearing from you!
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