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Festival Network Online Newsletter Artist/Craftspeople Edition -  May 2009

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A note from the FNO newsletter editor...

Hello to our FNO Artists and Craftspeople,

The festival season is starting and we hope you are all having luck finding some good shows. You can also get noticed with your FNO online presence, and now the Festival Biz Directory is tied to your FNO Community profile. Those who have uploaded photos are listed first, so put a photo up today! We are also starting to see some good information in the Community Forums - drop by and put in your 2 cents on working at shows.

This month's article comes to you from James Dillehay at Craftmarketer.com. James offers some record keeping advice for the self employed artist/crafter and how those skills will help you make a profit doing what you love.

Our featured artist this month is modern ceramicist Shoshona Snow. Shoshona's pieces are a delight of high contrast black and white textures with a splash of color. She creates functional as well as sculptural work. Scroll down and have a look for yourself.

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Best wishes!

The FNO Staff
800.200.3737
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Make a Profit Selling Homemade Crafts With a Record Keeping System

by James Dillehay

There is one aspect of being self-employed which seems to be universally dreaded, record keeping. But it's important because keeping good records shows you how to make a profit selling handmade crafts.

Keeping up with your business records is like craftswork. Only the grade may be more important now than it was then. The grade is whether you have enough money to pay your bills and feed your family.

The key activity is to record and analyze your expenses and sales on a regular basis.

You should start keeping records from the day you start planning your crafts business. Begin by gathering all business related receipts and enter them into a software program or write them down in a general accounting journal purchased at an office supply store.

The important point is to have a system you can follow up with regular entries. You can then extract meaningful reports from the information. Since Uncle Sam requires accurate records, you are legally responsible to do so anyway.

Should you hire an accountant or C.P.A.?

For most self-employed, the expense of hiring an in-house bookkeeper or accountant can only be justified when the business becomes so large that the owner can’t handle it alone anymore.

Whether you hire an accountant or not, you should know basic bookkeeping skills. You don’t have to have a degree or even formal training to learn accounting.

I highly recommend Small Time Operator, How to Start Your Own Business, Keep Your Books, Pay Taxes & Stay Out of Trouble! by Bernard Kamoroff, C.P.A.. This is a complete guide for anyone starting a small business. Covers everything including permits and licenses, insurance, financing, leases, business plans, bookkeeping, taxes, employees, partnerships, corporations, trademarks, dealing with the IRS, and much more.

You can also take a basic accounting class from your local community college or continuing education program. Small Business Development Centers, or SBDC’s, sometimes offer courses and many provide free counseling.

There are several basic kinds of records you to keep up with. Here are the ones you are most likely to need. You will find these forms and more details on how best to use them in The Basic Guide to Pricing Your Craftwork:

* Cash Flow Statement
* Profit/Loss Statement
* General Accounting Ledger
* Inventory Log
* Fixed Assets or Depreciation
* Accounts Receivable
* Accounts Payable
* Payroll Log
* Profitability Chart
* Telephone Log
* Mileage, Travel & Entertainment Log
* Weekly Income/Sales Journal

If you haven’t already opened a separate checking account for your business, you should do so. You can easily confuse business and personal transactions if they are both present in your personal checking account. When tax time rolls around, you’ll be grateful you kept your business records separate.

Keeping records can be done by hand on paper or by entering information into a computer. If you are just beginning your business and have no experience with personal computers, you may find it simpler to keep records on paper. An excellent guide is Keeping the Books: Basic Record keeping and Accounting for the Small Business, Plus Up-To-Date Tax Information (4th Edition), by Linda Pinson, Jerry Jinnett.

You may also want a plastic filing box or metal filing cabinet to separate and store all your records.

For example, one divider will say "Rent" and contain rental receipts. Another divider might read "Cost of Materials" and include records of your purchases.

A paper record keeping system will work well until you reach a point when increased sales take too much time to record entries by hand. At this point, using a computer will become more cost effective.

You will know that time is near when you find yourself spending more time than you can afford to spend looking up records, writing invoices, or trying to do a cash flow projection or balance report on the financial state of your company.

Another signal will be when you want to mail new product information or announcement of a special sale to 200 customers and you have to copy their names and addresses by hand.

There are many computer software programs to help small business owners manage their records. Most are sophisticated enough to give you in-depth reports on all aspects of your business in seconds.

QuickBooks by Intuit is recommended by the Small Business Administration and the program used by this author. QuickBooks is very easy to setup and customize for how to make a profit selling homemade crafts.


James Dillehay, author of seven books, is a nationally recognized expert on marketing arts and crafts. Artist, entrepreneur, and educator, his articles have helped over 15,000,000 readers of Family Circle, The Crafts Report, Better Homes & Gardens, Sunshine Artist, Ceramics Monthly, and more. James has appeared as a featured guest on HGTV's popular The Carol Duvall Show and he is a member of the advisory board to The National Craft Association. This article is copyrighted and excerpted from James Dillehay's The Basic Guide to Pricing Your Crafts. Visit James on the web at CraftMarketer.com.

Featured FNO Artist - Shoshona Snow

Shoshona Snow
This month's featured artist is new FNO Member Shoshona Snow. Shoshona creates modern ceramics from fine porcelain. Her work is both wheel thrown and hand built and all pieces are decorated with the sgrafitto technique to create intriguing textures in black and white with a pop of color.

Many of Shoshona's pieces are sculptural representations of animals, but she also creates more functional platters and planters among other items. The textures and color schemes throughout her current body of work unmistakeably identify them as her own. Visit Shoshona's FNO profile as well as her website to see more examples of her lovely work!

Shoshona Snow
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