6 Questions You Should Ask Yourself Before Marketing Your Food Truck

May 2016

Having trouble getting started with your food business? Let us help! This month, our article focuses on how to get your start as a food concessionaire.

We are happy to announce a new travel partner. Check below for details about our new tool to help you find lodging.

Happy cooking!
Jackie
FN Newsletter Editor


Planning a Food Concession - Where to Start

by Barb Fitzgerald

It's often hard for someone starting a food concession to know WHERE to start. I believe they should start with EVENTS. Before they plan and design any other part of their concession business they should research and become familiar with the type of events they plan to do business at. This is important because, operation-wise, different concessions are more practical and successful at different types of events.


A food tent at a large event

I'll explain, but first let me start by clarifying some lingo:

Food cart - does business from a fixed location such as at a food pod or parking lot. On a day to day basis a food cart serves a steady clientele and operates much the same as a regular storefront food business. A food cart starts by pursuing the ideal permanent location for its business. With a good location found, that job is done.

Food concession - does business at various short-term, albeit sometimes multi-day, events and venues such as special events and county fairs. Concessionaires must pursue multiple locations (events) every event season.

That's all simple enough. But for concessionaires; here's the hard part:

All events are different. Our biggest challenge is to book a season of the right caliber of events - ones that are not too big, not too small, but are just right.

Basically, food concessions designed to do business at 5 day fairs are much different than food concessions designed for 5 hour farmers markets. Though most events are neither 5 day fairs nor 5 hour markets, but rather, are something in between, it helps to picture these two extremes when planning your concession business.

A concession at a 5 day fair usually sells large volumes of product and has the staff and production capabilities to operate at high volume for multiple 12 hour days. It frequently transports its booth/equipment/stock in a large truck or trailer. It may take several hours to set-up the booth and prepare the food to be ready for business. At the end of the event it may take several hours to clean up, tear-down and load out. The enterprise is designed to maximize sales and make a profit that is proportionate to the size, duration, and cost of the event.

Whereas a concession at a single-day, 5 hour event must set-up quickly, fit within a 10 foot space, serve a menu that can be prepared and served quickly to maximize the short duration of business, be self-contained; having on-board power and water, and be quick to break down and pull out. Again, the whole enterprise is designed to maximize sales and make a profit that is proportionate to the size, duration and cost of the event.

Read more here!


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With one click, you are taken to our new travel partner, Priceline, where you can peruse the best lodging deals near that event! We hope that saves you time and research online!


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