This month, learn how important the location of your food stand can be.
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FNO Newsletter Editor
The Biggest Factor
biggest factor affecting your sales is a combination of location of
your food stand, the popularity of your product, how your food stand
looks and how much competition there is at the event. This issue
we are going to focus on securing a good location.
You will hear constantly, the phrase, "Location, Location,
location! When you are starting out in the food vending business,
booking decent shows with good locations can be challenging.
To make sure you are getting the best location, you should discuss in
depth with the promoter the traffic flow and other attractions in the
area of the location being offered to you. Remember location is
everything. It’s a good idea to ask questions such as; Is there a
map available of the show grounds? What was last years
attendance? If you are starting new in this business you will discover
some locations are great, some are poor and most fall in between.
Some shows tend to "sell real estate" to anyone and everyone as way of
making money for the promoter. Some shows only allow a new vendor
in if someone leaves. Usually they will offer that vacated spot
to someone who has been with them for a while and then after the
shuffling you may be offered the least attractive spot at the show.
That could be on the main traffic fare. If your location is
behind or to the side of a building off the main traffic flow, or stuck
in no man's land, you will NOT make much money. No one will find
you. Other questions to ask about your location include cost (AKA
Privilege Fee)?, distance to amenties such as water and electric hook
ups. How many people are selling my primary menu items?
by Rob Bowe
Read more here!
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