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March 2011

Sending out a big email blast to clubs and event promoters might be a logical first step when you are trying to book gigs, but it doesn't guarantee you'll get the results you want with just an email! This month, Bob Baker offers some tips on the power of personality in both booking gigs and attracting fans to your shows.

As always, if you have any particular topics you'd like to see covered here, or if you'd like to contribute an article to the FNO newsletters - drop me a line!

Happy rockin'!
Carrie
FNO Newsletter Editor


The Power of Personality
by Bob Baker

stand outWhen you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.

Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name, address, phone number, etc. Instead, he sent this:

Git yerself down to the Broadway Oyster Bar tonight where The MELROYS will present our little Rock and Roll fandango. The food is delicious, the adult beverages are cool and refreshing, the music will be swinging, and you'll fit right in with the other beautiful people there. Showtime is 9-1. See ya there!

Gregg Hopkins
TheMelroys.com

P.S. Any person peeved by perpetual pestering such as this posting will be promptly purged from this list upon proper petition.

Read more


FNO Tips & Tricks
by Julie

You've heard about the FNO Community and how you can upload your songs and videos of your band (if you're a Pro Member). This allows you to have a FNO EPK to send off to festival promoters via the new "send my EPK" link. Now I want to take a minute to tell you about the blog feature - just another aspect of your FNO profile. All blog entries within the FNO Community are automatically and instantly inserted into our RSS Feed.

"RSS stands for 'Really Simple Syndication'. Many people describe it as a 'news feed' that you subscribe to." - More about RSS from ProBlogger.

This means people will see your content all across the world wide web when they've subscribed to the FNO RSS feed. So blogging on the FNO site can gain your business lots of new exposure. Blog about shows, events, contests, the weather, your inspiration, touring... add a cool image, and get into the FNO RSS feed. Get more clicks to your FNO EPK, and get heard.


101 Ways To Market Yourself On The Web

FNO has teamed up with MyMusicSuccess to bring you 15% off their digital eBook version of "101 Ways To Market Yourself On The Web"! Simply visit their site & enter discount code FESTIVALNET for an automatic discount!


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We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: carrie@festivalnet.com and put "FNO Newsletter" in subject line.


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