Festival Network Online - Find detailed info on art fairs, craft shows, music festivals, & more events

May 2012

Developing your market can be difficult. Musicpage.com has been giving us some fantastic advice on getting your band off the ground, this month we'll look at some tips for artist development that will help you get booked onto more shows.

Have you listed any of your merch in the FNO Marketplace yet? It's free to list and you only pay a small fee when your item sells. Read more about fees here.

As always, if you have any particular topics you'd like to see covered here, or if you'd like to contribute an article to the FNO newsletters - drop me a line!

Happy rockin'!
Jackie
FNO Newsletter Editor


Artist Development

By David Codr Founder of Musicpage.com

After promoting or producing around 1,000 concerts, managing bands, booking tours and scouting talent, you pick up a few tricks of the trade. That's how I started doing artist development work. The gang at Festival Network Online asked if I would share a few of my artist development techniques in this newsletter.

Developing a New Market

As an artist development consultant, I work with bands and solo performers of all styles and at all levels of experience. Most of them have unique problems or issues, but one common mistake I see artists make is poor development of the markets they play in.

Anyone can put together a tour. But the bands and solo performers who take the time to develop themselves in each market are usually the most successful.

Since market development is such a vital component to any artist's success, I've decided to write a series of articles detailing how I have successfully done this with artists in the past.

Pick Your Spot

The first thing to do is identify the market you want to develop the artist in. Many artists mistakenly look for the biggest city they can get to. But the location of the city is much more important than its size.

In order to properly develop yourself in a new market, you'll need to spend a-lot of time there. Picking a market close to your home town makes this easier to do, and will increase your chances of success.

Identify a market that is close by, yet large enough to develop a significant fanbase in. Ideally this market is close to you while also being in close proximity to another market or two.

Alternative Venues

Once you have identified the market you want to develop, you need to find a place to play. Traditional venues are always a good place to perform, but getting a gig at a venue in a town you have never played in is difficult, so for now im going to focus on alternative options.

If you know any people who live in that market, see if any of them would be interested in having you play a house party. Ive worked in many markets where private house parties with bands are much better than the shows going on at the bars.

These shows can be a great first gig, and a-lot of fun. The more intimate nature of these events often lead to extremely dedicated fans that will follow you to the larger venues and demand their friends come out to see you.

If the city has a college, look for a student group, fraternity or student housing area that puts on shows. College towns are great at developing new artists as there are usually parties and events set up for underage students on a regular basis. These are usually fantastic opportunities to meet and develop new fans.

No college in town? Pick up the local paper and entertainment newsweekly and check out the event calendar. Look for non traditional venues; fundraisers, public gathering, festivals or public events like farmers markets or organizational meetings.

Call the organizer and tell them about your band and that you would like to play a show for them. You would be surprised how many groups will jump at the chance to have an artist play for them for free.

Yes, I said for free.

For your first few shows in a new town, you should be more concerned about finding places to perform than getting paid to play. Once you develop a following, you can start working on guarantees. For now, trade what you have for opportunities to gather new fans.

The Trade Option

Probably the best way to break into a new market is to find a band to trade shows with.

Find a local band in this new market that plays a similar style of music to you. Invite them to come to your home town and open for you in exchange for them booking you to open for them in their home town. Since you both play the same style of music, you should be able to share fans.

The problem with trading shows is finding the right artist to trade with. Even if an artist plays the same genre, their draw may be larger or smaller than yours. They may not want to play in your town or not have any dates that match your availability.

These problems are why we recently added a Gig Swapping system into Musicpage. This free service allows artists to create an online ad in the state you want to trade shows in. We post your Gig Swap in the market you want to play in, so that interested bands can call you.

If you have a band or solo performer on Musicpage.com, you can create a Gig Swap for free on your Market Page. If you don't already have a Musicpage performer profile, click here to create one now.

Good luck

- David Codr

In addition to running Musicpage.com, David gives artist development workshops at Music Conferences and private events under the name Guerrilla Promotion.

If you have an industry related question for David, you can post it on his blog musicpageblog.tumblr.com

If your looking for music industry access or promotion, set up your own free Musicpage profile.


Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area. Also, if you do not see 'affiliate tools' in your account area, that means you are not a Pro Member or an affiliate, just get in touch to get started.


Let Us Pay You!

We have a brand new Affiliate Widget page! Our new widget page gives you options with your specialized FNO Affiliate Number already in the code. We have tons of widgets to choose from, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).

Featured Band:

FNO Marketplace:





FNO Advertising



Search for show deadlines!

Follow festivalnet on Twitter

Check out FNO on Facebook   Check out FNO on Twitter   Check out FNO on YouTube
Connect with FNO!


Visit our newsletter archive for more helpful articles


Vote on New Member Features

Here's your chance to make suggestions on new features or improvements you would like to see us make to the FNO site. You can rate changes in order of importance to you or make a suggestion. We're looking forward to hearing from you!

We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: news@festivalnet.com and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright © 2012 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814