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June 2010
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This month, Ariel Hyatt interviews music marketing expert Corey Denis about the benefits of social media for musicians. Find out which networks you should be on!

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Social Media & Online Marketing for Musicians
by Ariel Hyatt

Corey Denis is a woman I admire deeply. She and I have an interesting history. She worked at What Are Records? the label I started out at. But she arrived after I had already left, so we never actually had the pleasure of working together during the time. Corey is nothing short of a genius at marketing bands and artists.

She is brilliant because she thinks about both sides of the fence from the both the artists and the fans perspective.

I'm thrilled that she was willing to be interviewed for this piece. Enjoy her responses.

1. Why is it important that artists participate in social media?

At the very least, learning how to participate in social media will give artists a chance to take advantage of new online tools, which may actually enhance their current projects. Singles, videos and tourdates can be released via new outlets, fans (new and old) will have a new method of communication with artists, and artists will have a new set of tools by which to market their craft. In the face of both an unstable music economy and the evolution of the new music economy.

2. Name 10 sites you think all artists should have a presence on?

- myspace
- twitter
- facebook
- youtube
- flickr
- ning (network)
- imeem
- blogger (so you can comment on other blogs)
- vimeo
- qik

Read more


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