Getting Past the Gatekeepers
July 2014

Being a musician means there are a lot of people out there doing exactly what you're doing, working toward the same goals. How do you stand out of the crowd when it comes to getting a promoter's attention? This month, Ari Herstand will tell us how.

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Getting Past the Gatekeepers
by Ari Herstand

I desperately wanted to get my song "Last Day" on Grey's Anatomy because I thought it was just perfect for the show. So I researched who the music supervision company for the show was and discovered they had a blog. I read up on the blog and found that one of the music supervisors in the office wanted some Samoas Girl Scout cookies and couldn't find any. I quickly went out and bought some and sent her a package of Samoas (Carmel Delights) along with my CD and a handwritten note with my email address included.

I didn't follow up, SHE ACTUALLY CONTACTED ME and thanked me for the cookies and said she'd try to place a song. She hasn't, but I've developed a cordial email relationship and she always replies to my emails now.

The thing that surprised me most when really getting in deep with the business and networking, was that the gatekeepers to some of the most exclusive opportunities were actual people, with personalities, opinions, feelings, sweet tooths and bad hair days. This sounds like a given, but knowing this changes the way you approach them.

No one wants to be approached like they're on a different level and that you're inferior - well, possibly Kanye, but for all the obvious reasons.

Read more here!


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