Having trouble keeping the local scene engaged? This month's article will help you nail down that very important local crowd.
Last chance to tell promoters what you want! We're working up a brand new article series that will allow us to share your show-going experiences directly with promoters! We're looking for stories and contributions now, check below to see how you can get involved.
FN Newsletter Editor
Creating Local Buzz
by Nationwide Source
Sometimes the hometown crowd is the toughest. It's easy for fans to get burnt out, especially if you play frequently in your city. If you've been seeing your local show attendance and interest drop, how can you re-invigorate your home base and pull off a stellar show?
We've got five easy tips to make your next hometown show a home run!
1 - Stop Playing
Yes, you read that right. Have you ever spent a week eating nothing but pizza? The next week, if anyone even mentions pizza, you groan in disgust, and probably mutter something along the lines of, "I never want to eat pizza again!"
If you play too often in your home city, your local fans could be experiencing that same feeling. If you play 3 times a week in the same 50 mile radius, your fans are going to get burnt out. Try taking a break from shows for a couple weeks to write or record some new material. Try focusing some of that booking energy on getting a few gigs in the next city over, and building a fan base there.
We're not saying you should never play your hometown. But by decreasing the frequency of your hometown shows, you will help to create demand for your shows. Then your fans can get excited about when you do play in your city.
2 - Create An Event
I'm not talking about a Facebook event, although you should probably create one of those too. I'm talking about making your concert special. Some obvious events are a CD release show, or a hometown show celebrating the end of a tour, but there are almost endless possibilities for creating events.
Depending on your band and brand, you could come up with some pretty crazy events to get people excited about your shows. Try a "Christmas in July" show, and grab a couple other bands to play some holiday tunes in the middle of summer (this is also a great time to start rehearsing and recording your new Christmas album!). You could do a birthday show for a band member, or a birthday show for your drummer's 15 year old pug! The possibilities are endless.
Read more here!
Tell Promoters What YOU Want!
We want to hear what you look for in a show! As part of an upcoming newsletter series, we'd like to relay your thoughts, concerns, and praises directly to thousands of promoters.
Do you love it when a stage is arranged a certain way? Have you noticed a particular set length that seems to work best? Do you wish there was a place to hang your banner?
Send us any details you'd like to share. Please keep your responses short and vague. A couple of sentences will do wonderfully, but please don't mention any particular show, promoter, artist, vendor, etc by name.
We look forward to hearing from you!