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November 2012

 

This month, we'll look at expert, Jeri Goldstein's final installment in a three-part series on how to get booked into festivals. Take a look to find out the best time to book festivals!

 

The holidays are approaching fast! Have you listed any of your music in our marketplace? No time like the present!

 

Happy rockin'!
Jackie
FNO Newsletter Editor


 

Festival Bookings: Part 3 - When to Book Festivals

By Jeri Goldstein Copyright 2012 The New Music Times, Inc.

 

Timing is everything. So having some idea of when artistic directors are most likely to focus on booking next year's festival will certainly give you an edge.

 

Since so many artists and agents are attempting to contact the festival, their booking schedule is not likely one of those items announced on their website. So here are a few guidelines to follow:

1. One month prior to the festival, they are busy and will be very unreceptive to booking calls.

 

2. Never call during the week prior to the festival or during the festival.

 

3. The week after the festival is usually a bad time since they are recuperating, regrouping or just plain relaxing.

 

4. Three weeks after the festival might be a great time to do some connecting. Explore the festival site for contact info and see if there is any news on the site about how the festival turned out, get names of artists that played, get names of workshops that were presented. You can use this information during your discussions to let the director know you have been following the festival's progress. This makes you seem more interested in the festival than someone who just looked them up on a list of hundreds of festivals.

 

5. Now you can make an initial call and even if you get an assistant, find out if the artistic director attends any specific booking conferences or showcases and when they might be starting their booking research for next year's festival.

 

6. Once you know that they plan on attending a specific conference and when that conference occurs, you know that they wait until that conference to finish the festival bookings. Once you know that information, then sending your material and contacting them anytime up until that conference gives you a good chance of having your material reviewed and being considered. Unless you plan on attending the conference they are attending, make contact well before the conference.

 

7. Once a festival director attends their selected conferences, they shore up their bookings fairly quickly so they may begin marketing and selling advance tickets.

 

8. There are some last minute bookings that may occur between the last conference attended and perhaps a month out from the festival date, but those are probably rare, so I wouldn't wait that long if you want to have any chance of making a successful pitch.

 

9. Since we are now in November, this is a great time to get busy researching and connecting with your choice festivals.

 

 

 

- - - - - - - - - - - - -

 

And, I invite you to learn more about this and other topics important to your career development and to sign up for free weekly audio Biz Booster Hot Tip! Every Monday you'll get another valuable strategy and technique that you can put to use immediately. You'll find helpful books, career development seminars, Booking & Touring Success Strategies & Secrets online course and information on booking tours, the music business and performing arts. It's all waiting for you at http://www.performingbiz.com

 

Jeri Goldstein is President & Founder of Performingbiz.com where she teaches musicians, performing artists, agents & managers how to get great gigs. She is the author of, How To Be Your Own Booking Agent The Musician's & Performing Artist's Guide To Successful Touring 3rd Edition and The Tiny Guide to Huge Success100 Biz Boosting Hot tips to Ignite Your Performing Career. Jeri is an artist career development coach and keynote speaker.

 


 

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