The Power of Personality
November 2013
How you present yourself matters. It matters even more when you're presenting yourself as a performer, intending to entertain an entire audience. Read this month's article to find out how the power of personality can make a huge difference in how you're received.

If you're looking for a new audience to play to, you might want to check out our Marketplace. You can sell mp3s, cds, records, books, merch - anything you'd like!

Happy rockin'!
Jackie
FNO Newsletter Editor


The Power of Personality

By Bob Baker

stand outWhen you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.

Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name, address, phone number, etc. Instead, he sent this:

Git yerself down to the Broadway Oyster Bar tonight where The MELROYS will present our little Rock and Roll fandango. The food is delicious, the adult beverages are cool and refreshing, the music will be swinging, and you'll fit right in with the other beautiful people there. Showtime is 9-1. See ya there!

Gregg Hopkins
TheMelroys.com

P.S. Any person peeved by perpetual pestering such as this posting will be promptly purged from this list upon proper petition.

Ya gotta admit, this short message is a fun read -- which leads one to assume that a Melroys live show will be a fun event. And that's smart marketing. (The only thing I might add is an address and phone number of the venue for those fans who might not know where it is.)

So don't be afraid to show your personality. In fact, go out of your way to do something fun or different or creative any time you communicate with the public about your music. Got it? Good.

Use Hypnotic Descriptions
Here's another example from a longtime musical pal, Michael Schaerer. In this recent e-mail, he does a great job of painting word pictures of the venues he plays and describing what it means to him:

Read more here!


Rate Shows for a Pro Level Discount!

Add a rating on events where you have exhibited or performed and you get a $1 for each rating toward an upgrade to Pro level access! After 5 ratings you get $5 off! You can then continue to earn a buck for every show you rate, up to a whopping $15 off any Pro Level membership! Head over to Pro Search for more details!


Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.



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