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January 2010
Hi FNO Promoter!
Happy New Year! We hope 2010 is off to a bright start for you. Are you interested in getting more word of mouth out on the street about your event? This month, booking agent Kevin Morrison has some great tips on starting a street team to promote your event. Be sure to stop by the FNO forums and let vendors know that you still have openings for your upcoming event. Better yet - utilize our Fest Biz directory to find Artists, Crafters, Food Vendors, Musicians & more.

Tips on Creating & Managing a Street Team
by Kevin Morrison

When promoting a concert or special event, the effectiveness of one's street team can be the difference in losing money, breaking even, or making a profit. Wikipedia defines a street team as "a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product." Their duties include: distributing promotional items and flyers, putting up posters and stickers, and a lot of word-of-mouth promotion throughout community. These foot soldiers, who are mainly volunteers, can be the single most important element to a successful promotion when adequately deployed. Here are a few tips to help you develop and manage your own street team.Read more


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