The Basics of Promoting

January 2015

Happy 2015! We hope you're off to a great start for a prosperous new year!

Whether you're just starting out with your event, or you need a helpful reminder here and there, we've got you covered. This month, I have compiled a few helpful tips for promoters to get their event off the ground.

Happy promoting!
Jackie
FNO Newsletter Editor


The Basics of Promoting

by Jackie DeVore

Properly marketing your event is the most important step to filling those seats, and getting your event off the ground. Let these tips help you get started with your promotional tactics:

Promoting events

  • Create a Contest: Offer your attendees a chance to win something by attending your event. You can easily start this competition online, and announce the winners with a ceremony at your event.

  • Cross-Market: The more audiences you can reach, the better. Find someone that has an event or business that is related to yours, but not in direct competition, and cross-promote between the two organizations. This is a relationship you can both benefit from.

Read more here!


Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).


Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.


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