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March 2010

Happy Spring! As you are getting more shows lined up for the 2010 festival season, you may be wishing for some tips on how to book talent for your events. This month, Tracy Childers offers some advice. Be sure to stop by the FNO forums and let vendors know that you still have openings for your upcoming event. Better yet - utilize our Fest Biz directory to find Artists, Crafters, Food Vendors, Musicians & more.

Buying & Booking Talent
by Tracy Childers, Ford Entertainment

Let's take it from the top.
The decision of what the right show is becomes a battle in itself. Committees, fair & festival boards, corporate meeting planners, and marketing departments generally end up with this task. Of course, everyone is an expert in telling others what they think is best and what they like, as it should be. After all, they do know what they like and they should know what is best if given the responsibility of finding talent. The idea of knowing exactly what the right show is, staying in budget, securing the right production, filling the contract and rider requirements, promotion, ticketing, building rental, insurance, etc., is a breeze. After all, 80 to 90% of these folks do this once a year or even less. To think that an event would have to pay someone, or there is money on top of what the artist gets, is a tough thing to take in today's performance fees. Read more


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