If you want your visitors to be more engaged with your event, you have to engage with them directly, too. This month's article talks about how to make your event more interactive.
Taking a look at other successful events can often help inspire you with your own event. If you haven't checked out the Art Fair Report, now's the time! Read below for more info!
FN Newsletter Editor
How to Make Your Event More Interactive
by Stephanie Brenner of Bizzabo
You need a team to organize an event. You can't do everything by yourself. So I don't need to tell you further, how important a team is for your event. Event mismanagement is mostly about team mismanagement. Anyone who hosts an event wants it to really stand out in the participants' minds. The best way for it to be memorable is by designing interactivity into your event. If you can get your attendees involved, they will have a more powerful experience. As a result, they will be more likely to attend your events in the future and recommend their friends or colleagues attend your next event.
There are many ways for your event to be interactive even before the event begins. You can start the engagement by generating buzz pre-event using an event app, creating online networking communities, and designating a hashtag for participants that can be used across all social media platforms.
Creating and distributing conference surveys or conference polls before the event will allow you to gauge the knowledge and interest of your audience. You can also use the poll and survey results to create intentional learning opportunities when conducting live question and answer portions.
Ask the event venue if there are some unique ways of tackling the question and answer portion of the live event (stage, spotlight, using auction paddles, etc.) If you use an event app, you can use automated audience response systems for real-time results. You can use this information to springboard into lively discussions.
During the event, try having areas set up so that you can provide hands-on activities for attendees to try products for themselves or areas where structured demonstrations can be held. If you have engaged event sponsors, give them an opportunity to provide interactive elements as well. Getting the participants involved by testing products or seeing products in action can be beneficial for increased engagement as well as improved sales and brand image.
Read more here!
The Art Fair Report
We've got an extraordinary new way for you to narrow down the best art fairs, and to take notes on what makes them the best!
Our friends ArtFairCalendar.com surveyed over 50,000 subscribers, asking "what is America's Best Art Fair?". This 60 page report will help you learn what the art fair patrons really think about the nation's art festivals.
Do you want to know how to make your show a "must attend" event?
Being informed and learning the best practices of successful events is the best way to make the most of our own event.
Inside you'll find:
- Insider information from experts who already know how to produce a successful art fair.
- Our analysis of the extensive results and how to use them to make your show a "best art fair."
- 5 Important Keys to a Successful Art Fair.
- Our 5 favorite ideas for encouraging buyers to attend
- Bonus podcasts.
We'll be offering this report here at FestivalNet at a fantastic rate. Find out more here!