How to Promote a Local Event

May 2016

Promoting your event locally can be a bit of a challenge, but we have the solution! This month's article goes over tactics and strategies for getting your event out there into the local market.

We have a new event listing detail just for you! You can now specify how much of your show is comprised of handmade exhibitors. Read below for more info!

Happy promoting!
Jackie
FN Newsletter Editor


How to Promote a Local Event

by Elmer Thomas

This post takes a look a both the strategy and the tactics for promoting local events: First I discuss some general conventions regarding promoting events, then I elaborate on specific tactics and tools. The goal of this post is to serve as a checklist for anyone that needs to promote a local event.

Strategy

Who, What, When, Why?

Visualize what the final result of the event should look like, clarify the purpose of the event, then determine the actual tasks need to realize that vision. Remember that the actual tasks are secondary to the desired result. With that frame of mind you can maintain flexibility while keeping focused.

Research

Use Google and the "websites where you can post your event" (listed below) to investigate events similar to yours. Google the titles of those events to determine what online marketing channels they used. Search through old emails to examine marketing copy used for other similar successful events.

Read more here!


"Handmade Exhibitors" Designation


You can now show vendors and visitors how much of your show is handmade! This new detail in your event listing will help vendors get more info on your show when they contact you to get booked, and will help festival goers know what to expect at your show.

Take a look at your event details under Events > Add/Edit Events to select this detail for your currently listed events. This will be a required field for all newly-listed and updated events. And as always, if you have any questions along the way, just let us know!


The Art Fair Report

We've got an extraordinary new way for you to narrow down which art fairs are the very best, and to take notes on what makes them the best!

Our friends ArtFairCalendar.com surveyed over 50,000 subscribers, asking "what is America's Best Art Fair?". This 60 page report will help you learn what the art fair patrons really think about the nation's art festivals.
Do you want to know how to make your show a "must attend" event?
Being informed and learning the best practices of successful events is the best way to make the most of your own event.

Inside you'll find:
- Insider information from experts who already know how to produce a successful art fair.
- Our analysis of the extensive results and how to use them to make your show a "best art fair."
- 5 Important Keys to a Successful Art Fair.
- Our 5 favorite ideas for encouraging buyers to attend.
- Bonus podcasts.

We'll be offering this report here at FestivalNet at a fantastic rate. Find out more here!


Featured Festival

Wild Wind Folk Art & Craft Festival

Featured Musician
AJ Silverberg

Featured Product
2014 Art Fair Report









National Event Services




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