How to Email Sponsors and Get a Respons

June 2017

Hello Member,

Let's face it, if you don't have sponsors, you may not have an event at all. In this article, learn how to contact potential sponsors in a way that will make them want to respond.

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Until Next Time!
Jackie
FN Newsletter Editor


How to Email Sponsors and Get a Response

by Daniel Mendelson

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Event sponsors can mean the difference between organizing a profitable event, or not. Sponsors can add uniquely valuable experiences to event attendees, and they can signal to industry stakeholders that the event your organizing is legitimate.

Objectives

When writing a cold email to possible event sponsors, make sure you keep in mind your end goal: to start a conversation and ultimately schedule a meeting to discuss the sponsorship opportunity. You cannot expect to secure a deal just by writing the email alone. You're starting a conversation, not signing a deal.

The email should focus on value, an articulation of shared objectives and audiences, and should include a tone or language that elicits a feeling of partnership.

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