Let's face it, if you don't have sponsors, you may not have an event at all. In this article, learn how to contact potential sponsors in a way that will make them want to respond.
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Until Next Time!
FN Newsletter Editor
How to Email Sponsors and Get a Response
by Daniel Mendelson
Event sponsors can mean the difference between organizing a profitable event, or not. Sponsors can add uniquely valuable experiences to event attendees, and they can signal to industry stakeholders that the event your organizing is legitimate.
When writing a cold email to possible event sponsors, make sure you keep in mind your end goal: to start a conversation and ultimately schedule a meeting to discuss the sponsorship opportunity. You cannot expect to secure a deal just by writing the email alone. You're starting a conversation, not signing a deal.
The email should focus on value, an articulation of shared objectives and audiences, and should include a tone or language that elicits a feeling of partnership.
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The FestivalNet Giving Tree
Our Giving Tree supports organizations working to make the world a better place. FestivalNet Staff members take turns selecting organizations to receive a percentage of our gross revenues. This month's charity was chosen by our Partner Owner, Kurt Irmiter.
The Urgent Action Fund partners with women's movements worldwide to support women's human rights defenders striving to create cultures of justice, equality and peace.
To learn more about our Giving Tree program and to see past donation recipients, please visit this page.
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or other ways to promote your event beyond the free listing? Learn more