What's the point in putting out a press release if no one is going to read it? This month's article by Heather McDonald chronicles when you should put out your press release to garner the most attention.
Speaking of great articles, do you have something you'd like to write about for FestivalNet? If you have a topic you'd like to see covered, or an article you feel would be helpful to our readers, please get in touch! You can email me directly at email@example.com.
FNO Newsletter Editor
When Should I Send Out My Press Release?
by Heather McDonald
You know how important a press release is to get the word out about whatever your band or label has going on, be it a new album, a tour, or some other piece of news. But sending that press release a the right time is another key piece of the puzzle to getting media coverage. How do you get the timing right?
As you might imagine, the answer to this question depends very much on the media you are contacting. Radio has a different lead time than a national print magazine which has different timing requirements from a website, and so on and so forth. There are ways you can take some of the guess work out of the equation, however. Do a little research and create a database:
Read more here!
- Contact all of the music media outlets to which you hope to promote your music, and ask them about their deadlines. Start a database on your computer tracking this information, so you always have it on hand. You should do this far enough in advance that you haven't missed deadlines by the time you get around to making your calls. For instance, if you know that you will be releasing an album in 6 months, make those calls now.
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Do you think it would be a good idea to add a vacation setting for Marketplace Shops? This is the newest topic up for voting on our FestivalNet Wishlist
This proposed setting would allow you to put your FestivalNet shop on "vacation mode," disabling sales while you're out and about, while still letting your visitors know that you'll be back soon! Vote for this and other ideas on our vote for change page!
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