How to Promote a Local Event

September 2016

Which type of attendee is best to have at your event? The answer just might surprise you!

We have a new event listing detail just for you! You can now specify how much of your show is comprised of handmade exhibitors. Read below for more info!

Happy promoting!
Jackie
FN Newsletter Editor


10 Types Of Attendees To Fear and Love

by EventMB editorial team

Attendees are important. Our guests should be on our minds during the whole event planning process. Every decision we make should be well thought out in terms of our participants. We strive to delight and exceed expectations in every way possible and without attendees we would be out of a job!

Often by the time the event day arrives, our attendees can feel like family. And like every family, they include a mix of different characters and behaviors. Here are some of the most common characters to be found at every event.

1.The Hyperactive One

Equipped with 10 different gadgets, the Hyperactive One is ultra-organized and has all his documents ready when checking-in at your event. He has studied your event programme and floor plan beforehand and knows exactly where to go. Always 10 minutes in advance, he sits on the front row with his notepad or tablet, drinking in every word. Sometimes an introvert, he will respectfully listen to the Q&A session before seizing the first opportunity to speak face-to-face to the speaker afterwards. He is trying to drink in as much as possible and will tour the exhibition hall three times to make sure he hasn't missed anything. Expect to see him around from the opening of your event right through until the event close.

2. The Casual One

She grabs a coffee and patiently waits for the registration lines to fade out while reviewing her schedule for the day. She will stroll around the event between her meetings and go in and out of session rooms, like a butterfly, to get a taste of what is going on. Friendly but firm, she knows a lot of people at the event but remains aloof. You will never see her rushing around, she is poised, calm and collected at all times. How we love the Casual One; although we never know exactly what she is thinking, nothing is ever a big deal and she is always happy!

3. The Wannabe

You will immediately identify the wannabes at your event, even before it starts. Active on social media, engaging with every one of your posts and participating in virtual conversations, wannabes are trying hard to be somebodies, even if it means skipping a few steps. At the event they are confident and keen to network. Expect them to ask you how to find the VIPs, and to hog the mic at every occasion to get noticed.

4. The Indifferent One

For many event planners this is the most infuriating type of delegate. Some attendees will come to your event just to avoid being elsewhere; your event is simply a great excuse to be out of the office. For them, events are time-off from their daily responsibilities but they generally show no interest in the event itself. They will hover around the buffet and networking cocktails.. by themselves. Don't even try to bother them, they simply aren't interested. Their goal is to spend as much time as possible within your venue to justify avoiding their workload, so expect them to take over your charging stations and seating areas.

Read more here!


"Handmade Exhibitors" Designation

You can now show vendors and visitors how much of your show is handmade! This new detail in your event listing will help vendors get more info on your show when they contact you to get booked, and will help festival goers know what to expect at your show.

Take a look at your event details under Events > Add/Edit Events to select this detail for your currently listed events. This will be a required field for all newly-listed and updated events. And as always, if you have any questions along the way, just let us know!


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