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November 2009
As temperatures cool, you may be busy preparing for the holiday festival season. This issue of our Promoter's newsletter features an article full of tips on promoting events from Larry Ward of StageForRent.Com. Enjoy!

Promoting: If they don’t know, they won’t come.
by Larry Ward
Organizers of even the most successful events cannot afford to sit back and hope that crowds will continue to show up year after year. The results of inaction could result in no crowd at all. To avoid this disaster, appoint a Publicity/Promotion committee and make certain that its members develop an effective promotional strategy early in the planning process. Read more


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