It's always important to measure the end results of your event to determine what to keep, ditch, or do differently going forward. This month, let's talk data.
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As we're winding down for the year, we're wishing all of you a happy holiday season and a wonderful and prosperous new year!
FN Newsletter Editor
Demographic Data: Crucial To Event Success
by The Writing Team of Looking Glass Strategic Research Consultants
As the festival and event industry experiences continued growth, productions are being increasingly attended by a diverse range of attendees spanning many demographic characteristics. Whether a production is ticketed or non-ticketed, collecting and understanding attendee demographic data provides significant value to organizers in many ways.
Examples of demographic information include age, traveling party size, presence of family traveling parties, ethnicity, education level, home ownership, employment status, household income, and place of residence. Data is best collected by surveying attendees to gather response information. In order to provide a non-intrusive and positive experience for attendee survey respondents, well-designed questions must be asked at appropriate opportunities either during or after the production. The proper survey research approach is critical to the collection of accurate and reliable data.
Assembled demographic data provides insight into the best approaches for event marketing efforts. By segmenting your attendees through different demographic characteristics, target audience trends can be identified. The result is the ability to make informed decisions that most effectively allocate marketing budgets to reach specific media outlets and target audience(s). Additionally, repeated research over time can offer insight into emerging audiences, helping to identify opportunities for new marketing strategies and increased exposure. It is important to note that the demographics of your community do not necessarily reflect the demographics of your production. This is especially significant for regional and national productions attracting large segments of non-resident attendees.
Read more here!
"Handmade Exhibitors" Designation
Take a look at your event details under Events > Add/Edit Events to select this detail for your currently listed events. This will be a required field for all newly-listed and updated events. And as always, if you have any questions along the way, just let us know!
You can now show vendors and visitors how much of your show is handmade! This new detail in your event listing will help vendors get more info on your show when they contact you to get booked, and will help festival goers know what to expect at your show.
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FN Giving Tree Craft Emergency Relief Fund
or other ways to promote your event beyond the free listing? Learn more