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Festival Network Online Promoter News August 2009
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Greetings,


We hope you have been having a successful summer festival season. Welcome to the second edition of the FNO Promoter newsletter. This issue features an article from John Owens, a seasoned professional in the event promotion business. Read on to learn his secrets.


"This is a very effective website. It helped get the word out to vendors."

Ryan Causby
Grover Fall Festival
Grover, NC

Get More from your Public Relations/Marketing

by John Owens, CFE (& contribution by Jim Minor of Minor Advertising)

How many times have you called into a company only to be frustrated by their “phone mail” system? How many times have you phoned a company to get information and the person answering the phone was rude, didn’t have time for you and you kind of got the feeling that you were interrupting his/her soap or internet shopping spree? What kind of impression do you now have regarding that company? These are all lost public relations and marketing opportunities.

We all talk about Public Relations and marketing like it is a mysterious force somewhere out there that, if harnessed, is the magic that delivers large happy crowds to our annual Fair. It’s not that enigmatic. The truth is closer than most of us know. We spend thousands of dollars on marketing, public relations, advertising, branding and imaging to help us deliver our message with outside organizations each year. Has it occurred that we may have neglected a major source of positive public relations and marketing? read more...

International Music Festival Conference Registration Underway

The International Music Festival Conference is the only conference addressing the issues facing the music festival industry. Participate in social and networking events where you will have the opportunity to build new relationships and reinforce existing ties with the music festival industry. Attendees will have the opportunity to hear from inspirational panelists and keynote speakers from the music festival and entertainment industry including: Rick Farman, Co-Founder and Partner of Superfly Productions; Ashley Capps, President & CEO of AC Entertainment; and Sean Ahern, Director of Development & Programming of the Harmony Festival. Please visit our website to learn more: www.imfcon.com

If you or one of your colleagues is interested please contact Matthew Raynor at 561-277-9454 or matt@ihealthtran.com

Promoter Opportunities

FEATURED EVENTS with LINKS - PURCHASE or TRADE
Featured EventsA great way to make your event listing really stand out to the public AND to potential exhibitors, is by making it a Featured Event. You can read about the benefits and purchase a Featured Event listing here. OR if you would prefer to trade services we would be happy to feature your event with a link at no charge to you if you agree to include promotional information about FNO in your exhibitor packages. You can read more about our promoter packages here.

FNO Community

New FNO CommunityIn addition to searching the Festival Biz Directory for potential vendors, you may also browse our members' personal sites within the FNO Community. Gain additional exposure by posting a blog about your events after you've updated the listing details. Have last minute show openings? Go to our forums and make a post about it. There's a forum specifically for Event Planners & Promoters

Have Feedback?

Festival Network OnlineWe're just getting started with this newsletter and are very interested in what you would like to see included here - please send your suggestions to beth@festivalnet.com with "Promoter Newsletter" in the subject line. If you are a seasoned promoter with the knowledge and experience to write an article that would be helpful to other promoters, please send your suggestions to beth@festivalnet.com and put "Promoter Newsletter Article" in the subject line. For general questions about your listings or how to add/edit or delete events please contact Sara at support@festivalnet.com. For information about advertising contact judith@festivalnet.com.

Cheers,  

The FNO Staff
800.200.3737
festivalnet.com


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