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January 2015

Happy 2015! We hope you're off to a great start for a prosperous new year!

You've probably spoken to our Operations Manager, Julie, on the phone or via email or chat if you've ever had a question for us. However, this month, Julie is here to share some photo wisdom. Check out the article for more info.

Happy selling!

Jackie
FNO Newsletter Editor


Tips for Taking Great Photos

by Julie Cochrane

jade dream necklaceUpon landing in your online shop, your photos are the first thing that speaks to your customers about your work. If the photos are out of focus, pixelated, confusing, or poorly lit, you've lost a potential customer. If you don't take the time to share excellent photos of your items, don't wonder why you aren't making any sales. It is the most important thing about online selling; good photos of your work pay off.

Fortunately, you don't need to be a professional photographer to take decent photos of your items. Here are some tips:

  • Get a tripod for your camera. An inexpensive small table top tripod will ensure a steady shot.
  • Natural lighting won't let you down, but using the flash on your camera always will. Flash photography will change the colors of your items, create glare, or otherwise misrepresent your craft, period. So, set up your display near a window, or if you go outside, take your photos in the morning or afternoon when the sun is not directly overhead.
  • Open your camera's manual and learn about the white balance setting. It's easier than you think, will only take a second, and you will be glad you did when your pictures are brighter and cleaner. If you use plain white for your background, make sure it is truly WHITE by white balancing your camera. I often see grey-white, underlit backgrounds and it looks terrible. (Another great solution to giving your stuff great lighting: try googling "creating your own at-home lightbox" for photographing small items. It's easy and cheap to make your own mini photography studio!)

Read more!


Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.


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Add a rating on events where you have exhibited or performed and you get a $1 for each rating toward an upgrade to Pro level access! After 5 ratings you get $5 off! You can then continue to earn a buck for every show you rate, up to a whopping $15 off any Pro Level membership! Head over to Pro Search for more details!

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