February 2017

Online networking is incredibly important in today's web-based world. Discover some fantastic tips for expanding your digital network with this month's article.

Have you listed any of your items in our marketplace? The FestivalNet Marketplace is a great way to start out selling online without worrying about start-up costs.

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Jackie
FN Newsletter Editor


Make Time for Online Networking

by Alyson Stanfield

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It happened again! I talk to a group of artists about using social media like blogs, Facebook, Twitter, and LinkedIn. I tell them that this is part of a marketing program and that, yes, it will take time. I warn them not to get sidetracked using social media and forget to go into the studio-that the studio is always the priority. Still, they grumble, whine, and make excuses. (I had spies at the lunch table after my talk!)

ALL worthwhile marketing takes time. You would love for me to hand you the name of an agent that will sweep you off your feet and whisk you off into the stars, wouldn't you? You'd prefer that you can just buy a bunch of ads or send out a single mailing and have all of your dreams come true. Yeah, that would be nice all right. But what planet are you living on?

This is Earth. April 2009. We're bombarded with hundreds of marketing messages each day. You have to learn to build meaningful relationships that will propel your career forward. You must keep your name in front of people you're in contact with. Networking online is one of the cheapest, easiest, and most effective ways to do that.

In order to avoid being overwhelmed by all of the social media opportunities available, you might be best served by carving out time for them. This isn't something you do in a block of time one day a week. Instead, you need to do a little bit every day. I suggest starting with 15-30 minutes a day for logging in to sites like Facebook, Twitter, and LinkedIn. That's enough to create and maintain a presence.

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Rating shows is an extremely important way to influence the quality of shows available to you. It's a sure way to have your voice heard by the promoter, to show appreciation for a good event/promoter, and to influence others' decisions when they're trying to find quality events.

To more easily find shows you may have attended and rate them quickly, we've created a page where you can find Recently Ended Events. You can bookmark this page, and it will always default to the previous month in your state. You can also search by other options on that page to find shows you attended and want to rate.


We highly recommend leaving reviews for shows you've dealt with, no matter what the experience. The good, the bad, the ugly - we, the promoter, and other vendors and artists want to hear it all! Leaving a rating and review is a fantastic way to show promoters what they're doing right, and what needs to be improved on.
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