Festival Network Online - Find detailed info 

on art fairs, craft shows, music festivals, & more events

March 2015

Are you getting snubbed by the media? Carolyn Edlund is back this month with advice on how to make all the right steps with the press.

Have you added any items to your online shop yet? Our marketplace is a great way to find new fans!

Happy selling!

Jackie
FNO Newsletter Editor


How to Get Rejected by the Press

by Carolyn Edlund

Are you making this huge mistake when reaching out to the press? Here's how to take the right approach for better results.

art

Collage of artwork by Kelly Dombrowski. Alcohol ink on Yupo paper.

As an art blogger who publishes frequent business articles and features, I've been a "press member" for years - and I've been contacted thousands of times by artists and others who are seeking publicity for their artwork, project or event.

That means pitches and inquiries come into my inbox every day. Lots of them. And honestly, although most of the people who get in touch are probably very nice people, they are making a fatal mistake when it comes to getting press attention. They are using a "scattershot" approach and not taking the necessary time to customize their emails.

Here's one example: the email (usually through my contact form) that starts with "Hi there" or no greeting at all. It's from someone I don't know who wants me to read their message, click on all their links, and take some kind of action - for example, creating an article about them or inviting them to write a guest post.

Now I know full well that "Hi there" means they don't know my name (which is easily found on my site) and they probably know nothing about the blog. The sender is using "copy and paste" to reach out to everyone on a list that they obtained. These are form letters sent out to serve the interests of an artist seeking some free publicity.

Essentially the sender wants to minimize the time they take to seek press coverage, and are using their form letter to ask the press member to read their content, view their portfolio, and decide to undertake a project to their benefit. They want to send a quick, generic and impersonal "copy and paste" message, but want they want in return is a time-consuming and customized result. That rarely works, and ends up as a major frustration to both the artist and the press member being solicited.

Read more!


Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.


Featured Promoter

Pacific Fine Arts Festivals




FNO Giving Tree

Operation 300




Crafts Report


FNO Advertising

Visit our newsletter archive for more helpful articles


Follow festivalnet on Twitter



Find Events
Select State/Prov.
Select Month
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: jackie@festivalnet.com and put "FNO Newsletter" in subject line.

To Manage Your E-Lists, Go Here.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright (C) 2015 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814