Your application and entry to a show is the first impression you'll make on a promoter or jury, but it could also be your last if you're not careful. This month, art show expert, Harriete Estel Berman, will share with us how you can use your entry to impress judges, promoters, and clients alike.
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Considering Your Entry Thoughtfully and Strategically
Read the application/prospectus thoroughly and determine how your work can best
match the stated premise or expectation of the juried exhibition, craft show, book or
magazine. Know your audience and speak consistently to it from images to application.
Is the venue appropriate to your work?
A venue that has only displayed wall-hung paintings and prints may not be prepared to display jewelry or objects. An exhibition site
expecting work that will be displayed outside may not even have indoor exhibition space
protected from the elements, sun, rain or dust. Research what type of work they are
prepared to handle and display.
Does your work fit within the theme?
Production work conceived and designed to be worn at the office may not be the best
choice to submit to a conceptually edgy or provocative exhibition. Conversely, one-of-akind
pieces featuring controversial or political subject matter may not be suitable for
submission to a church-based craft fair. A book theme focused on 500 Images to define
one topic may be seeking a full spectrum from the exquisite, minimalist definition to the
most outrageous or baroque, but this may not be the place to submit work that is not
clearly distinguishable from the mass produced and marketed pieces that fill the pages
of glossy magazines.
by Harriete Estel Berman
Vote for Change
Do you think it would be a good idea to add a vacation setting for Marketplace Shops? This is the newest topic up for voting on our FestivalNet Wishlist
This proposed setting would allow you to put your FestivalNet shop on "vacation mode," disabling sales while you're out and about, while still letting your visitors know that you'll be back soon! Vote for this and other ideas on our vote for change page!
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