Is your craft booth getting stale? Expert Rob Goyette has some advice for that in this month's newsletter.
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FNO Newsletter Editor
Spice Up Your Craft Show Booth
by Rob Goyette
painting "Fine Fat Crabs" by Tommy G. Thompson
Once you get people into your craft show booth, it is important to make
the sale. While you never know if the person who heads in is going to
make a purchase, you might be able to increase the chances by coming up
with interesting and unique displays that attract the customer to your
It isn't easy. You need to use your imagination, and you also need to
use a little bit of creativity and marketing savvy in order to get
those valued customers to open up their wallets and purses in your
craft show booth.
Here are 4 ideas for displaying crafts in order to attract more sales:
1.) Display in surroundings - Let's say you are a potter, and you are
trying to sell your flower pots for the upcoming spring flood of
gardening gifts. Why not take a half dozen planters (or more) and plant
a beautiful array of flowers and plants in them? When people can
visualize how the planter is going to look in their yard, they are
usually more inclined to make a purchase. Help people 'see' your craft
in their homes, and you increase the chance of a sale.
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