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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2017. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

March 2017 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

A Marketing Plan for Your Crafts Business
by James Dillehay

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Do you have a marketing plan for your craft business? I am not speaking of a business plan, which is a more formal lengthy manuscript used mostly when attempting to raise money from lenders or investors. Instead of a multi-page document, the marketing plan consists of seven sentences which guide your progress in the coming months and years. The seven sentence plan can be drafted on one or two pages.

1. What is your most desired result to be achieved from your marketing activities?

The first part of creating a marketing plan is envisioning what you want the success of your craft business to look and feel like. Start by writing down exactly what you want your craft business to accomplish and by when. If you want $5,000 in sales each month within the next six months, write that down. If you want to get 20 items listed on eBay in the next sixty days, that's a target. Go ahead and make that list right now.

Read more!

Musicians News:

Getting Past the Gatekeepers

by Ari Herstad

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I desperately wanted to get my song "Last Day" on Grey's Anatomy because I thought it was just perfect for the show. So I researched who the music supervision company for the show was and discovered they had a blog. I read up on the blog and found that one of the music supervisors in the office wanted some Samoas Girl Scout cookies and couldn't find any. I quickly went out and bought some and sent her a package of Samoas (Carmel Delights) along with my CD and a handwritten note with my email address included.

I didn't follow up, SHE ACTUALLY CONTACTED ME and thanked me for the cookies and said she'd try to place a song. She hasn't, but I've developed a cordial email relationship and she always replies to my emails now.

Read more here!

Promoters News:

How to Build Vibrant Online Event Communities

by David Epstein

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Know that social media is not necessarily community building

Just because someone on your team is tweeting, snapping, and posting does not mean that they are actually building an online community. Contrary to popular belief, a social media manager and a community manager do different things and "doing social media" is not the same as bringing people together via online networks.

That means that as you develop an online community building strategy it may look quite different from a social media strategy that is usually designed to increase brand awareness or increase event registrations. In fact, it is possible to have two separate strategies that involve the same networks but aim to accomplish different goals.

Online community building strategies

When it comes to building a thriving online community, you have many different tools at your disposal. To select the right tool for you, it's important to understand the target audience. Which social networks are your target audience most likely to use naturally? Which sort of connections are these people most likely hoping to establish (friendships, business connections, relationships with industry influencers?) What social media platforms are integrated with the event networking app you are using, if you are using one. Here are some different community building strategies that can be implemented on different social networks.

Read more here!

Food Vendor News:

8 Simple Ways to Cook Up New Customers On Facebook & Twitter

Rodney Washington

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It's no denying that social media has become a massive tool of leverage for tech savvy entrepreneurs hungry to reach new and current customers.

What started out as a tool for Ivy League college kids looking to connect, hook-up and build community has grown into a multi-billion network of fans, friends and followers translating to billions of dollars in sales for small business owners around the globe.

So in today's article I want to give you some quick marketing tips for connecting with your fans and attracting more customers to your mobile food truck or concession stand using two of the most powerful social networks on the internet today. Facebook and Twitter.

4 Ways To Get The Most Out Of Facebook:

1. Set up albums to store your images within your Facebook account. You can share photos of your menu items, playful images of your family, friends, co-workers, even customers at the booth or waiting in line etc.

2. Provide links to your website and/or blog. In addition post links to any articles or reviews written about you as well as media/press coverage you receive. You can also post daily menu specials and coupons that you offer.

Read more here!

What Your Customers Can Teach You

by Carolyn Edlund

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You might prefer staying in the studio rather than meeting the public. Or maybe your gig is selling online, through your website, or a third party website. You might prefer to deal with galleries, or have sales reps or a business partner who can take care of the marketing and sales for you.

Although those methods can save time, travel and money, there is much to be said for coming face-to-face with the public once in a while. Whether that means you are exhibiting at a retail art show or craft fair, doing a trunk show, or making personal appearance, your retail customers can teach you quite a few things.

Read more!

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