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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

January 2017 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

Think Locally When Blogging About Art

by Brian Sherwin

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The artists I've known over the years tend to share a desire -- they want to have a solid local or regional presence. In other words, they want to be recognized for their art within their community or surrounding community. In addition to that, they often desire to be a 'known name' within their local art community -- even if their art community is spread out between several towns/cities (which may very well be the case for an artist living in a small city or rural town). Establishing local / regional recognition can be an uphill battle no matter where you live. That said, many artists appear to forget that their art blog can help in the 'climb' -- even if it amounts to just one little step (connection) at a time.

Before I delve into this further I want to offer some clarification. This Art Blogging 101 article was written with small city / rural artists in mind -- and how they can benefit from local online searches for specific art-related venues/events in their area. Artists living in larger cities may be able to benefit from this strategy as well -- though it will be more difficult to achieve. Especially if the 'big city' in question happens to have a very active art community -- and thus a steady flow of online content about art news in general. Point blank -- the 'numbers' can work against 'big city' artists... you'll understand if you read further.

I'll make this short and bitter sweet -- many artists fail to take advantage of their art blog when seeking local / regional recognition for their art. They want to establish themselves within their local / regional community -- but fail to take advantage of one of the most powerful tools at their fingertips... that being, the power of the Internet. They fail to benefit from online searches made by local / regional art lovers. They forget that online documentation of their local / regional art experiences can be just as important -- for establishing 'real world' presence AND connections -- as receiving local press in traditional print.

I'll offer a fictional example: Jane the Artist has a steady track record of being involved in local /regional art exhibits, art fairs and other art-related events -- but if you visit Jane's art blog you will not find any blog posts about those events and experiences. Jane has failed to establish an online connection between her local / regional 'offline' art marketing efforts and those specific art venues. Thus, her artist website will likely not show up in search results when people from her surrounding community submit online searches for those specific local art galleries, art fairs and other art events.

Why does this matter? Simple. Jane could have easily taken advantage of those online searches depending on the art venue and how much coverage it has had online (again, I'm writing this with small city / rural artists in mind -- specifically those who live in areas where art coverage is minimal... which means page results for those searches are untapped, if you will). Unfortunately, Jane failed to offer art blog posts about her local / regional art involvement. If she had -- Amy the Art Collector may have 'discovered' her when searching for information about those specific local / regional venues. (Obviously the chance of Amy the Art Collector finding Jane the Artist's post about a specific local art gallery, for example, will also depend on how well Jane distributed her blog content. Hint: when you make an art blog post -- be sure to distribute a link to it via social networking or other online means. Don't wait for people to discover your art blog content -- get it 'out there').

Read more!

Musicians News:

Fixing Conflicts within the Band in 5 Easy Steps

by the Writing Team of Nationwide Disc

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No matter how famously you get along with your band mates, at one point or another you will find yourself, at the very least, disagreeing about something. This is one of the downsides of human interaction. Whether it's creative differences or something on a more personal note, resolving conflict is never easy. In most cases, though, working through your dispute is ideal for the future of your band and, ultimately, your own success.

So just how do you get to the other side of a trouble spot in your musical road? Experts agree there are a handful of steps that are relatively universal in most partnerships. Here are some helpful ways to let the healing begin.

Step 1: Identify the problem.

The reasons for conflict can range from annoying to life threatening. The key is to discern the root of the issue. Was there an incident that caused a rift or is it a philosophical approach that clashes with your own? The discussion will look different depending on your answer to the above question. How serious is the issue at hand? Will it negatively affect the band's future? Is it possible you have a part to play in the problem (i.e. something you might be doing to incite this person)?

Read more here!

Promoters News:

10 Prioritization Tips for Promoters

by Stephen Kim of bizzabo.com

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When in planning mode, event managers have a million and one things to worry about. Time management and prioritization are not just skills, they become a lifestyle. Even the most seasoned event planners can stand to add a few more things to their toolbox. Here are 10 prioritization tips to help you keep calm under pressure and execute on an incredible event.

1) Establish your overarching goal and vision

Before the planning even begins, clearly articulate why you're even having this event in the first place. Then set concrete goals that align with that vision. Doing so will make decisions down the road much easier because you'll be sure that they align with your overarching goal.

"It's easy to get distracted the thousands of details that come with event planning. But if you establish clear goals from the beginning, the rest of the planning becomes much easier."

-Rachel, Customer Success Manager at Bizzabo.

2) Outline the day

To keep focused on the overarching goals, it's important to make every day count. Make sure to start your day with a clear schedule of what needs get done and by what time. This daily ritual will help you stay focused on checking off the tasks that contribute to your main event goals.

3) Make deadlines, not to-do lists

The danger of to-do lists is that once the tasks start piling up, your list becomes endless and more difficult to prioritize. That's why it's essential to immediately set deadlines once tasks start coming in. Having a logical, chronological progression of objectives will help you better visualize the needs for your event.

"Everyone needs deadlines. Even beavers."
-Walt Disney

4) Know the difference between urgent vs important

It's easy for a task to feel important because of a creeping deadline, but make sure that the sense of urgency is not distorting the actual importance of the task. Certain tasks add immediate value and others just make you feel busy. The clearer the line is between urgent and important, the smoother your event planning will be.

"What is important is seldom urgent, and what is urgent is seldom important."

-Dwight D. Eisenhower

5) Use tools that help you focus

Good prioritization isn't only about ranking your tasks. Sometimes it comes down to good old fashioned hard work and focus. To help you focus on one task at a time, there are a number of productivity tools available. For instance, Marinara Timer helps you stay focused for 25 minutes at a time, in what is known as the pomodoro technique. The app Self-Control creates a blacklist of websites that remain locked for a set period of time. Tools like these will definitely help you stay focused on the task at hand.

Read more here!

Food Vendor News:

Are Food Trucks Inspected Enough?

by Chris Ford

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The San Mateo County Civil Grand Jury issued a report, detailing its recommendations for food truck inspections in the County. The recommendation came after a recent study revealed a significantly sharp increase in food truck permits over the last few years. Grand jury Foreman, Bruce MacMillan told The Daily News that food trucks aren't inspected as rigorously or as frequently as brick and mortar restaurants, and their report recommends some changes.

MacMillan reassured the public that the review and report weren't the result of an increase in food poisoning incidents or inspection failures, but a proactive reaction to the increase in the food truck population on the streets in San Mateo County. "For the restaurants it's pretty rigorous, but unfortunately for the food trucks it's not as rigorous," MacMillan said. "It could be dangerous - and I emphasize could be - over the long term."

The examination and report come as no surprise, though. Earlier this year, San Diego County revamped its inspection standards for food trucks, and now requires that food trucks post inspection grades at all times.

San Francisco and Los Angeles have re-examined their health and safety inspection standards multiple times in the last two years, and news sources in Sacramento recently reported that nearly 60% of the food trucks operating in the county were cited during inspections, and that several couldn't pass repeated inspections, despite the fact that they were scheduled and announced.

At the end of 2011, there were 146 food trucks in operation in San Mateo County, a 46% increase, and nearly 3,800 restaurants, according to the report. Interestingly, the Grand Jury found that the number of food poisoning incidents between food trucks and brick and mortar restaurants is actually about the same. It's the increasing popularity of food trucks, combined with fewer and less rigorous inspections and an overall low reporting rate of food-related illnesses that concerns the Grand Jury.

A pale comparison to counties like San Diego, with 1,100 food trucks and Los Angeles County with a staggering 6,000 food trucks, MacMillan feels the time is right to examine inspection practices and standards, before the population explodes. "It's not only the number of food trucks that has increased fairly dramatically," MacMillan said, "But it's also a dramatic change in the cuisine that's been offered, so we wanted to take a look."

Read more here!

Makin' it and Savin' it

by Anton Cheranev

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10 Ways To Sell Your Festival Products Faster

1. Give people a deadline to order. This will create an urgency so they don't put off buying.

2. Offer people a money back guarantee. The longer the guarantee the more effective it will be.

3. Offer a free on-site repair service for products you sell.

4. Publish testimonials on your ad copy. They will give your business credibility and you'll gain peoples trust. It's important to include the persons full name and location with the testimonial.

5. Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc.

6. Allow people to make money reselling the product or service. Tell people they can join your affiliate program, if they order. You could pay them per sale, per click, per referral, etc.

7. Offer free 24 hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc.

8. Provide free shipping with all orders.

9. Give away a free sample of your product.

10. Offer a buy one get one free deal. People will feel they are getting more for their money and order quicker.

How to Save Money When Traveling

Expenses at craft shows can quickly reduce profits. Here are some things you can do to help cut costs.

Here's How:

1. Ask for exhibitor discounts when making lodging reservations.

2. Keep receipts for all expenses during your trip.

Read more!

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