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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2017. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.


July 2017 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates



Artists and Crafters News:

How to Write an Effective Artist Bio

by John R. Math

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An effective artist biography (bio) is necessary information to have as part of the artist's presentation to any viewers and interested parties of their artwork. A well written and composed artist bio serves to help a reader to connect to the artist and to the artist's artwork.

An artist bio, when written and created correctly will provide the reader with a greater understanding as to the artist's art, the artist's motivation for creating their art and finally it will provide a guide or a means for a viewer to interpret the artist's art. In these terms, the importance of an artist's bio cannot be stressed enough!

What should be included in an effective artist's bio?

1. Anyone or anything that has influenced the artist's artworks.

2. Any education or training in the field of art.

3. Any related experience in the field of art.

4. A summary of the artist's artistic philosophy.

5. Any artistic insights or techniques that are employed by the artist.

Read more!




Musicians News:

Overcoming Stage Fright

by Tom Hess

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Whether you play for tens of thousands of people every night as part of a world tour, or 20 people at a backyard barbeque, most of the mental anxieties musicians experience while playing live are the same. In almost every case the negative little voice in your head is centered around fear (fear of rejection, self doubt, etc.). We all have experienced some level of fear or nervousness when playing live at some time or another. You may have felt a fear of failure, fear of making mistakes, fear of what the audience will think of you, your music or your band. Have you ever asked yourself questions like:

"What if I make mistakes?"

"Am I even good enough to be playing on a stage?"

"What if the crowd doesn't like the band, the music, or me?"

"Is this show going to be a disaster?"

Here are some things to think about before your next gig (they definitely work if you use them, especially if you put them all together in your thoughts).

Read more here!



Promoters News:

Making the Most of Your Marketing

by John Owens

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We all talk about Public Relations and marketing like it is a mysterious force somewhere out there that, if harnessed, is the magic that delivers large happy crowds to our annual Fair. It's not that enigmatic. The truth is closer than most of us know. We spend thousands of dollars on marketing, public relations, advertising, branding and imaging to help us deliver our message with outside organizations each year. Has it occurred that we may have neglected a major source of positive public relations and marketing?

Take a long look at your office and facility and ask yourself "what am I missing here?" The item most of us tend to overlook is our most important asset; our employees and Board members. If we can train them to see the big picture and show them how important they are to helping us promote our Fair/facility, we could create a mystique that most events and festivals would envy. People respond in direct proportion to how they are treated. It's very similar to throwing a ball against a wall. The ball bounces off the wall and comes right back at you. If treated well that's the response you will get back. If you're enthusiastic it's contagious and "bounces" back to you. If, on the other hand, these assets are mistreated and overlooked as being a viable and an important aspect to the growth of your Fair you will get a negative "bounce" that becomes counterproductive to everything that your trying to accomplish with your slick marketing, advertising and public relations campaigns. If your message talks about fun, excitement and newness, or says come out to the most fantastic Fair you have ever seen and meanwhile your employees and Board members are bad mouthing each other, the Fair Manager and the Fair because of the negative environment that the office provides for their employees, volunteers and directors, your message becomes diluted and contradictive.

Read more here!



Food Vendor News:

Improve Your Social Media Outreach

by Pat Flynn

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Most of you probably already have a pretty good idea of what type of content you should be posting on platforms like Facebook and Twitter, so today's lesson will focus on strategies you can use to manage your social media platforms more effectively and on some brand new ways to improve the content you're sharing.

Ready to make your social media outreach work better for you? Then let's get started by looking at what you should be doing with Facebook and Twitter on a daily and weekly basis below!

Streamlined Social Media Logistics for Food Truck Owners

It's natural to spend a lot of time on your Facebook and Twitter pages when you're first getting started because developing a strong social media presence is an incredibly important step for new food truck owners. However, as your business progresses and you start finding yourself with less and less free time each week, you need to step back and examine how much time and effort you're investing in running your social media pages-and how much value you're really getting in return.

Read more here!

Take Product Images Like a Pro

by Harriete Estel Berman

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Your detail image should be able to stand alone on its own merits.

No matter what aspect of the work you are choosing to place at center stage, the detail shot should be visually compelling, and well designed. Ideally, a good detail image is also a superb composition with great colors, and formal pictorial qualities. Think of all the formal properties of a good painting. The detail image should be an eye-catching image that exists independently of the full view shot, even if it is not projected.

Read more!





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