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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

November 2016 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

Ideas and Inspiration

by Claire Lincoln for Make It University

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Finding Inspiration in Old Craft Books

Inspiration is all around us. It is easy to believe that when everything we see and everyone we meet seems to trigger some new and exciting creative idea, so that, as dedicated crafters, we can scarcely wait to hurry back to our homes, studios or workshops to make a start on our latest project. However, sometimes the ideas just don't seem to flow quite so easily. Or perhaps they just feel a little too much like the ideas that everyone else seems to have and you wish you could come up with something new and different. There could be any number of reasons behind a lack of inspiration. Perhaps we are feeling stressed or there is some problem troubling us. In such cases, even simple things like a few yoga stretches or coffee with a good friend could be enough to help life start to appear less overwhelming and may even help us to tap into our well of inspiration once again. Sometimes, however, that well of inspiration just seems to be dry for no obvious reason. It could simply be that we have not exposed ourselves to enough new and exciting ideas for a while. New ideas do not have to be truly new, of course-sometimes the most exciting ideas are really quite old but have been given a new twist to bring them up to date. One of the wonderful things about crafting is that there is a wealth of ideas tucked away in old craft books and magazines-just waiting to be discovered and given a fresh lease of life!

A Timeless Source of Ideas and Inspiration

Whether they are from this century, the previous one, or-if you are lucky enough to find them-any century before that, craft ideas never go out of style. Even if the project you find described in an old book does not appeal to your personal tastes, the techniques that were used to create it might be adapted to give it a modern twist and create something that is both lovely and completely different from what any other crafters might be producing right now. In fact, two crafters might read the same old book and each come away from it inspired with new, but completely differing, ideas. Because crafting techniques are timeless and many of them have been used by humans for hundreds, sometimes thousands, of years, if you discover an old, half-forgotten crafting technique and incorporate it into your own work, you could find that you help bring it back into popularity.

Read more!

Musicians News:

Make the Right Connections in the Music Industry

by Tom Hess

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You know that making the right music industry contacts is a key factor in developing a successful music career. The problem is, most musicians really don't know 'who' the most valuable music industry contacts are, where to find them, how to actually transform a 'first contact' into a meaningful relationship, what it really means to have the 'right music industry connections', etc.

If I gave you my complete list of music industry contacts (key industry people I have established important relationships with), do you think it would help you build a successful music career? .. NO! Why? Because a mere 'contact' is not worth anything. Music industry contacts need to become meaningful music industry connections. Meaningful connections are developed by building good relationships.. More on this later..

However, even if you have good relationships with the right people, this won't help you until and unless you work on having the right things in place which enables your industry contacts to feel confident enough to work with you.

So, who are the music industry people you should be contacting? .. And when you get through to someone, what do you say to him/her? How can you make these important people pay attention to you if you don't yet have a 'name' in the music business?

Read more here!

Promoters News:

Event Pricing Strategy

by Daniel Mendelson

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Pricing your event is an important component of your event planning process. Setting the right ticket prices can actually increase ticket sales and earn you more returns. However, choosing the wrong event pricing strategy can really bring down its success. Luckily, we've compiled 5 tips that will surely help you through the stressful process of developing a successful event pricing strategy.

Event Pricing Strategy 101

1. Know Your Event

Determining event pricing must be a reflective process. In other words, you have to understand the objectives of your organization and the motivations of your potential audience in order to compose an accurate and successful event pricing strategy.

Ask yourself questions that qualify your event. Is your event brand unique and in high demand? Understanding the demand of your event can really help you price your event tickets accordingly. For example, if demand is high, you can often price your tickets similarly, and vice versa.

The price of your event has a major effect on how people will view it. Depending on the type of event, setting prices too low will prevent people from taking your event seriously, yet pricing too high will reduce the number of potential event attendees.

It's important to understand how your event is perceived by potential event attendees, and to either work to change expectations or to change the pricing of your event.

2. Create Financial Objectives

What are your revenue goals for your next event? This is a lofty question that can be overwhelming for many event planners. According to Tweetwall, here is the basic ticket pricing calculation in order to break even:

From this basic template, you can begin to find ways to maximize revenue, and you now have a better idea of whether or not you are charging too little or too much. Depending on the type of event that you plan, you can often charge more than you'd think. After all, most attendees at large corporate conferences, for example, don't pay for their tickets - their employers do.

If your event won't be covered by many large companies, keep in mind that there are other ways to attain revenue besides event ticketing, like from Sponsors and Exhibitors. So, don't put the burden entirely on the attendee when building an event pricing strategy!

Knowing your financial objectives goes hand in hand with knowing your audience (and your competitors)! Keep an eye out for other events in your industry, and mark how much they are charging for their tickets. Your potential attendees are probably comparing your event to other events in the industry as well!

Read more here!

Food Vendor News:

Must-Do Ideas for Your Food Business

by Kim Bayne of Street Food Files

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To gain a competitive edge and a customer's attention, food truck owners must find new ways to be clever, creative or original. I'm often smiling at a newly discovered food truck's ingenuity, which is why I've decided to recognize these bits of business-savvy whimsy. Here we go..

1. Pick a memorable food truck name or theme.

Double entendres, homonyms and other types of wordplay are food truck tricks worth repeating. Think clean, plus funny and/or pun-ny, and you've got the idea. Yes, I said clean, because you want families to stop by for dinner.

Awards in the homonym category go to Arizona's Pizza Daux, Colorado's Basic Kneads Pizza and Utah's TheCurryer.

My latest "fun with words" discovery is Ba-NOM-a-NOM, a vegan frozen treat truck in Fort Collins, Colorado. Just saying the name makes me laugh. I picture a little kid chowing down on yummy food ("nom nom nom") while singing along to Muppet Tonight (Ep. 107, the "Mahna Mahna" skit) with Sandra Bullock.

No clue? Say the name out loud. You'll get it on the way home, and you won't forget the name of the truck, either.

2. Invite orders by text message.

People want everything faster these days. Still, you're a food truck and most customers don't have to wait in long lines, unless you're working a busy metro street corner or slinging hash en masse at a huge gathering. You say that's the norm? Okay, then. But even if your customers casually stroll up to your window to place an order, check out this next trick.

Read more here!

Analyze Your Business

by Michael Gerber of E-Myth Worldwide

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It's time to examine what is true about your business to get even better at prioritizing the areas that demand your attention. Here is a series of questions you can use as a starting point for identifying potential problem areas in your business. Please remember that this is not intended to be a full analysis, but rather a tool you can use to focus your attention. It may be helpful to print this page, and actually write down your responses. Take one question at a time and really think about your answers. This is not a test. There are no right or wrong answers. There are only responses that reflect your truthful objectivity about the state of your business.

1. What is your product or service, and what is the idea behind it? How do you make it a reality; how do you produce it? Can you draw a flow chart (a "box and arrow diagram") of the steps in your Production/Delivery process? Answering this question is good for those shows that require you to demonstrate, or for shows requiring "hand-made" only - Even better, for all those customers who ask, "how'd ya do that?"

2. Do you consistently and predictably keep your promises to your customers? Making mistakes is human and forgivable, but do you frequently make mistakes? How many customer complaints do you receive on a monthly basis? What is the average time it takes you to resolve those complaints? Do you experience a reoccurrence of the same kinds of complaints? I used to hand my business card to a potential customer and tell them to get in touch with me - then I realized that wasn't happening very often. So, now I get back in touch with them - more work? yes - but usually worth it.

Read more!

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