The purpose of the Heart O' Texas Orchid Society, a non-profit, educational organization, shall be to stimulate an interest in Orchids, relative to their propagation, conservation growth, cultural methods, nomenclature, and their exhibition.

The Heart O' Texas Orchid Society is an active member of the Austin Area Garden Council, The American Orchid Society , Southwest Regional Orchid Growers Association (SWROGA) and Orchid Digest, with member representatives attending affiliation meetings and events.