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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2013. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

August 2014 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace



Artists and Crafters News:

3 Reasons Why You Should Obtain Liability Insurance
by the ACT Insurance Program writing team at actinspro.com

Community events such as art shows, craft fairs, and others offer opportunities for professional artisans to promote their business. As insurance experts who work with artists and crafters, we understand how important these events are, but we can also foresee the problems an artist or crafter might run into if they do not have appropriate liability insurance.

What is liability insurance? Liability insurance provides protection to the the policyholder in the event that they are determined responsible for damages caused by some form of negligence on their part. These liabilities can include damage to a third-party's property or to a third-party's person. Even the most careful and responsible vendors risk being held liable for an accident involving their business.

Here are three reasons why artists and crafters should have liability insurance before heading to their next event:

1. Liability insurance is a requirement for most arts and crafts shows.

Whether it's because of local law regulations or a precaution the event managers are taking, if an event lists liability insurance as a requirement, then vendors will be required to get coverage before setting up a booth at the event.

Another important thing to know is that events may also (and often do) require an insurance policy that covers not just the vendor and their business, but also the event's name and location. This kind of requirement is what's called listing the event as an additional insured. Having an additional insured on a policy simply means that the policy extends to the listed person or organization, to which they are protected from lawsuits caused by the policyholder's actions.

Read more!





Musicians News:

Fan Etiquette: Are The People Who Love Your Music Ruining Your Band's Reputation?
by Sheena Metal

They're generous, they're consistent, they're giving.. and most of all.. they love your music. They're your fans and they come to every one of your live shows, fork out money for cover charges, CDs and t-shirts, bring your band gifts, throw you house parties, and spread the word of your music on the internet and beyond. Your fans are the single most important ingredient to the success of your band. Without them, you'd be rocking out in your Aunt's basement to an audience of none.. well, maybe her cat.

But there can be a dark side to the hoards of happy humans drunk on your future #1 hits. Sometimes the folks barreling in to see you play, or flooding your websites with their online presence are causing more harm than good to the reputation of your band. Rude behavior, message board flaming, compulsive sticker-ing and flyer-ing, may all seem like helping to your flock of followers but to club owners, industry and those newly interested in your music, they may seem like trouble-makers, belligerents and vandals.

Read more here!





Food Vendor News:

Why You Should Protect Your Food Business With Liability Insurance
by the Food Liability Insurance Program writing team at fliprogram.com

Shows, festivals, and fairs provide an ideal opportunity for food businesses to establish themselves in their community. As insurance experts who work with various food vendors, we understand how important it is that they have this opportunity, and we also understand how important it is to have liability insurance.

Liability insurance provides protection to the purchaser in the event that they are determined responsible for damages to a third-party's property or a third-party's person. Food businesses are particularly vulnerable to these kinds of damage.

Here's what could happen if your business doesn't have liability insurance:

1. Without liability insurance, you won't be able to set up your food vending services at events.

Whether it's because of local regulations or a precaution the event managers are taking, liability insurance is often a requirement for selling at events.

It's also important to know that events may also (and often do) require an insurance policy that covers not just the vendor and their business, but also the event's name and location. This kind of requirement is what's called listing the event as an additional insured. Having an additional insured on a policy simply means that the policy extends to the listed person or organization.

Read more here!





Event Promoter News:

The Best Way to Find Sponsors for Your Event
by Cindy Hartzell

music success

Finding sponsors for an event takes time, patience and a professional approach. Although there are many sources to find potential sponsors, the best and most efficient approach is to become "business matchmaker." Essentially, you will be matching businesses with customers and clients. Approach sponsors with a win-win scenario and focus on what you can provide them - access to their target market. When companies can clearly see a return on investment for their sponsorship, you will find they will be much more interested in sponsoring your event.

Identify what you have to offer organizations that might provide support for your event. Have a detailed description of the target market to which the event will provide access. Have an established amount or be willing to negotiate a number of "impressions" that sponsors will receive in exchange for their support. Prepare clean, professional looking handouts with your contact information, an overview of the target market qualities and the advantages that the event will offer the sponsor. Mail these out, or if possible distribute them in person. If this is an annual event, include newspaper coverage and statistics from previous years. Provide details on the event date, agenda, displays, other sponsors, and entertainment. Include details on when and how many opportunities the sponsor will have to get their name and/or products before the potential customer. Be prepared with specific types and or levels of sponsorship you will need.

Read more here!





Marketplace News:

3 Reasons Why You Should Obtain Liability Insurance
by the ACT Insurance Program writing team at actinspro.com

Community events such as art shows, craft fairs, and others offer opportunities for professional artisans to promote their business. As insurance experts who work with artists and crafters, we understand how important these events are, but we can also foresee the problems an artist or crafter might run into if they do not have appropriate liability insurance.

What is liability insurance? Liability insurance provides protection to the the policyholder in the event that they are determined responsible for damages caused by some form of negligence on their part. These liabilities can include damage to a third-party's property or to a third-party's person. Even the most careful and responsible vendors risk being held liable for an accident involving their business.

Read more!








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