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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

September 2016 Newsletters -

Artists and Crafters News:

Why Galleries Reject Artists

by Sylvia White

Most artists harbor the fantasy that if they could only find one art dealer who loved and believed in their work, their career would be set. They secretly believe that there exists a special person who can catapult them to fame. Many artists spend most of their careers searching for "the perfect gallery." And, like all quests towards perfection, it is never-ending. If they already have a gallery, it's not good enough; if they are looking for their first gallery, they dream about the moment when someone sets eyes on their work and offers them a solo show immediately. The harsh reality is that having a gallery love your work is only one very small part of what goes into the decision to represent an artist. From a gallery's point of view, adding an artist to their stable is much like adding a stock to one's portfolio. There are many complicated factors to take into consideration, and liking the "stock" usually has very little to do with the decision. There is no doubt that while liking the artist's work is certainly the first criterion, there are several other hurdles that must be overcome before a gallery will commit to an artist. Understanding those hurdles will help you to present your work effectively to galleries and detach yourself from the inevitable sense of personal failure that follows when a gallery rejects your artwork.

Too similar
A gallery looks at the group of artists they represent much like an artist looks at a painting. It is not so much the individual artist who is considered, but, rather, how the art fits into the existing group. Often galleries are reluctant to take artists who are too similar to an artist they already represent.

Too different
All galleries try to create a niche for themselves by representing artists who are stylistically similar and would appeal to their core group of collectors. If your work is outside the arbitrary parameters they have established, you are out of luck.

Too far away
Unless you have already established a reputation elsewhere, galleries are reluctant to work with artists outside their regional area. Issues surrounding shipping costs and the inconvenience of getting and returning work in an expedient manner often make it not worth it.

Read more!

Musicians News:

Why Backup Plans Fail

by Tom Hess

Do you want to become a professional musician, but don't know where and how to start? Do you really want a successful career in music, but your fear of failure is holding you back? Are you unsure about what to do if your plan doesn't work?

Most aspiring musicians receive a lot of advice from friends and family about the best approach to take with building their music career. Among the many things suggested, is the idea of having a backup plan. Many people give advice about "the need to have something to fall back on in case the music career doesn't work out" or "a Plan B". Typically, musicians are encouraged to go to school and get a degree in something they can easily find a job in, and do music on the side, in their "free time".

If/when you reach the point where your music career begins to develop, you are probably advised to work less in your day job and focus more on the music until you can leave the day job and make the music career work for you. This advice sounds good in theory, but in reality fails to work as intended in almost every case. Why? Usually the job that most musicians get to support themselves until their music career kicks off, has nothing to do with music in general, or their music career specifically. As a result, most end up in a very frustrating situation that makes it virtually impossible to achieve lasting success as a professional musician.

4 reasons why this kind of "backup plan" is usually doomed to fail

Reason #1: Not having an effective exit strategy.

The idea of slowly phasing out your day job while building your music career is good, but in order to work, it needs to be done in the right way. Most musicians have nothing planned or prepared that will allow them to gradually decrease the time spent at their day job and focus more on music. When choosing a "backup plan", musicians typically find a job that is the most "safe and secure" and the one that pays the most money. However, most people fail to plan the "exit strategy" and think ahead to the time when their music career situation will allow you to focus less of your time on the day job. When they finally reach that point, they realize that they are trapped in their day job and are unable to "gradually" phase it out. They are faced with the choice of either quitting the job entirely, or sticking to it until retirement (more on this shortly).

Read more here!

Promoters News:

10 Types Of Attendees To Fear and Love

by EventMB editorial team

Attendees are important. Our guests should be on our minds during the whole event planning process. Every decision we make should be well thought out in terms of our participants. We strive to delight and exceed expectations in every way possible and without attendees we would be out of a job!

Often by the time the event day arrives, our attendees can feel like family. And like every family, they include a mix of different characters and behaviors. Here are some of the most common characters to be found at every event.

1.The Hyperactive One

Equipped with 10 different gadgets, the Hyperactive One is ultra-organized and has all his documents ready when checking-in at your event. He has studied your event programme and floor plan beforehand and knows exactly where to go. Always 10 minutes in advance, he sits on the front row with his notepad or tablet, drinking in every word. Sometimes an introvert, he will respectfully listen to the Q&A session before seizing the first opportunity to speak face-to-face to the speaker afterwards. He is trying to drink in as much as possible and will tour the exhibition hall three times to make sure he hasn't missed anything. Expect to see him around from the opening of your event right through until the event close.

2. The Casual One

She grabs a coffee and patiently waits for the registration lines to fade out while reviewing her schedule for the day. She will stroll around the event between her meetings and go in and out of session rooms, like a butterfly, to get a taste of what is going on. Friendly but firm, she knows a lot of people at the event but remains aloof. You will never see her rushing around, she is poised, calm and collected at all times. How we love the Casual One; although we never know exactly what she is thinking, nothing is ever a big deal and she is always happy!

3. The Wannabe

You will immediately identify the wannabes at your event, even before it starts. Active on social media, engaging with every one of your posts and participating in virtual conversations, wannabes are trying hard to be somebodies, even if it means skipping a few steps. At the event they are confident and keen to network. Expect them to ask you how to find the VIPs, and to hog the mic at every occasion to get noticed.

4. The Indifferent One

For many event planners this is the most infuriating type of delegate. Some attendees will come to your event just to avoid being elsewhere; your event is simply a great excuse to be out of the office. For them, events are time-off from their daily responsibilities but they generally show no interest in the event itself. They will hover around the buffet and networking cocktails.. by themselves. Don't even try to bother them, they simply aren't interested. Their goal is to spend as much time as possible within your venue to justify avoiding their workload, so expect them to take over your charging stations and seating areas.

Read more here!

Food Vendor News:

3 Common Blogging Mistakes

by Rodney Washington

You may have a website or a blog that was published when you first launched your business, but are you aware that it could literally be chasing away or turning off your customers instead of drawing them in?

In today's mobile foods business development article we will reveal the three most common mistakes mobile foods entrepreneurs make with their blog and three ways to check if yours is actually working against you:

Mistake #1 - Slow loading content. If you publish large image, audio or videos files that have not been optimized for the web it could take longer than customary to load your pages. It's critical to monitor this because in today's speed demon oriented society web surfers are extremely short on patience. If your content loads too slowly it's guaranteed that you'll lose a significant percentage of prospective visitors. *Remember, people can't buy what they can't find.

Mistake #2 - Confusing site navigation. When you fail to display clear navigational links site visitors will become frustrated. Most will opt not to continue exploring your site. If that happens you're missing a golden opportunity to connect with and hopefully establish a relationship with your ideal customer.

Mistake #3 - Making it difficult for visitors to contact with you. Do you bury your contact information in the back of your site? When you have new visitors coming to your blog site especially for the first time you need to make it easy for them to contact you when they are ready to do business with you. One way to fix this quickly is to publish your contact info in the upper right hand portion of your pages.

Bonus Tip: Consider adding your Twitter and/or Facebook feeds to your blog site. It's one of the quickest ways to keep visitors updated on your most current news and information.

Your Solution Is Here:

If you find that you're making any of the above most common mistakes don't lose heart, they are quite easy to correct. To help you get started in the next section you'll find three quick fixes to assure that your blog site becomes an inviting and user friendly destination.

Read more here!

Dealing with Fear and Uncertainty

by Quinn McDonald

When you own your business, you have freedom to set your schedule and choose your clients. You also have freedom from a regular paycheck, reduced healthcare costs, and shoving the blame for bad decisions somewhere else. Not all freedoms are equal.

Looking at my schedule, I see it's not as full as last month's. I immediately feel fear, financial stress, and worry. That's how I face most problems. Trouble is, those emotions don't solve problems. So I sit down to a meeting with my fear and stress. This is actually a great form of meditation. Instead of pushing all thoughts out of my head, as many ways of meditation instruct, I invite fear, uncertainty, and stress in. I sit with them, and ask them what they have to contribute.

"If you don't get work soon, you will lose the house," Fear said, getting right to the bottom line.

"But you only know training and writing and journaling, and that isn't being used in this economy," said Uncertainty, "and you don't know anything about wielding a shovel for all those shovel-ready projects," Uncertainty added.

"You are too old to get back to school, and that would take too long to retrain you, so you better stop eating or driving, because you are in bad trouble," Stress said.

Read more!

Prior Issues:
September 2016
August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

April/May 2014

March 2014

February 2014

January 2014

December 2013

November 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012


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