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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

July 2016 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

Tips for Promoting Your Art on Instagram

by Carolyn Edlund

Have you joined Instagram? It's the fastest growing social media platform, and offers plenty of opportunities for artists. Use these tips to get started and build your audience!

Plan your strategy. Want to sell your art? Gain followers? Drive traffic to your website? Sign up subscribers? Decide on a strategy and let it guide your regular activities. If you are serious about using Instagram for business, keep it business-related. Create another account for personal reasons if you like.

Share your best images. What stands out on an Instagram feed? Wonderful photos that catch the eye. Do yourself a favor and use images that show your art beautifully - no glare, overexposed or blurry photos (ouch!)

Post shots of yourself working in the studio or en plein air, paintings on the easel, or your most recent show.

Embellish images with words and your logo - Want your image to carry your name, logo or URL with it? Download the WordSwag app on your smartphone to add words, quotes, a logo and more to dress up your images and brand them. Adding words directly on to an image adds another dimension to your posts, and draws attention.

Use the image caption to tell a story about your art. Here's where you give insight into your life as an artist. Write about what inspires you, a fascinating technique that you use, or a piece of art as it develops. Share your successes, mistakes and your dreams. Use this space to be authentic, and to gain emotional resonance with your audience.

Use hashtags. Place hashtags in a comment to your original post for best results. You can post up to 30 hashtags for any image. Depending on your medium and the theme of the image, individual hashtags may vary, but there are ways to reach out with popular hashtags that get tons of exposure on Instagram. Artists may want to use #picoftheday, #bestoftheday, #instadaily, #popular, #instagood, #photooftheday, and #gdaily, among others.

Post consistently. It's best to add at least 1-2 posts every day to get traction on Instagram. The more posts you publish, the faster your following will grow, but do what fits your schedule and your level of commitment to building your social media presence.

Read more!

Musicians News:

Creating Local Buzz

by Nationwide Source

Sometimes the hometown crowd is the toughest. It's easy for fans to get burnt out, especially if you play frequently in your city. If you've been seeing your local show attendance and interest drop, how can you re-invigorate your home base and pull off a stellar show?

We've got five easy tips to make your next hometown show a home run!

1 - Stop Playing

Yes, you read that right. Have you ever spent a week eating nothing but pizza? The next week, if anyone even mentions pizza, you groan in disgust, and probably mutter something along the lines of, "I never want to eat pizza again!"

If you play too often in your home city, your local fans could be experiencing that same feeling. If you play 3 times a week in the same 50 mile radius, your fans are going to get burnt out. Try taking a break from shows for a couple weeks to write or record some new material. Try focusing some of that booking energy on getting a few gigs in the next city over, and building a fan base there.

We're not saying you should never play your hometown. But by decreasing the frequency of your hometown shows, you will help to create demand for your shows. Then your fans can get excited about when you do play in your city.

2 - Create An Event

I'm not talking about a Facebook event, although you should probably create one of those too. I'm talking about making your concert special. Some obvious events are a CD release show, or a hometown show celebrating the end of a tour, but there are almost endless possibilities for creating events.

Depending on your band and brand, you could come up with some pretty crazy events to get people excited about your shows. Try a "Christmas in July" show, and grab a couple other bands to play some holiday tunes in the middle of summer (this is also a great time to start rehearsing and recording your new Christmas album!). You could do a birthday show for a band member, or a birthday show for your drummer's 15 year old pug! The possibilities are endless.

Read more here!

Promoters News:

The Best Qualities of an Event Manager

by Katie Christianson

How do you become the best event manager? According to research, the most desired quality in prospective managers is a good personality. Surprisingly, an individual is more likely to be hired based on their character rather than their skill set. The specific personality traits that topped the list were drive, creativity, and open-mindedness.

So how can you take this knowledge to improve yourself as an event manager? See the list below for a list of the top 5 qualities that make up an event manager.

#1 Best Quality of an Event Manager: Drive

Topping the list at 14%, drive is the most sought after character trait in event managers. When creating an event, it is crucial that the event manager is passionate, excited and has a positive outlook on the goal. Keep in mind that this excitement must be present from the early stages all the way through the grand finale. If you are lacking drive, consider the following points:

Get to the root of the problem - You can start by asking yourself a few of the following questions: Were you ever passionate about your event? When did you lose excitement about your event? What causes could have contributed to your pessimism?

Dissect the Problem - Take notes on the parts you are excited and not excited about. By taking notes, you will be able to better understand the root of your problems. This can help identify which problems are mood based and which are realistic contributors.

Find new significance - It is natural for interests to fade with time. Try to relate your event to a new, exciting meaning in your life.

Read more here!

Food Vendor News:

The Do's and Dont's of Buying a Business

by Robert Berman

From finding the right business or franchise to buy, to finally accepting the keys to the front door - buying a business can be an extremely frustrating exercise. It is important that you plan and implement each and every step in sequence and avoid the many caverns on the road to completing the deal.

The following 10 points should always be in the back of your mind.

  1. Do not buy or invest in a business that you do not understand or are not familiar with. This does not mean that you have to know every detail of the management and operation of that specific business. Hopefully, you will receive specific training from the current owner. What it does mean is that you should, at the very least understand the primary principles of the business. We all understand the principles behind a retailer; buy product that appeals to the consumer at the lowest possible price and sell it at the highest price possible while maintaining the lowest overheads - simple! But, if the business you are considering is in the disposal of toxic waste, understanding the basic parameters of how the business operates and hence makes a profit could be completely foreign to you. The current owner of any business that is listed for sale will always tell you that running the business is relatively easy. It probably is relatively easy for the seller; he has had many years of experience that make it easy.

  2. The complexities and timing of the transferring of knowledge from the seller to the buyer is relative to the type of business that is being acquired. A business that is very seasonal, should have a minimum of one full year of support from the seller in order to learn what occurs and how to manage and operate the business with each and every season. Make sure that you have an agreement on how and when the support and transferring of the seller's knowledge will take place. As an example, will you require that the seller be available some evenings and/or weekends? Is the seller planning on taking a three-week vacation in Europe the day after closing?

  3. Before you buy a business, set a top price in your mind, that you can afford and that you think the business is worth. Don't ever be afraid or embarrassed to walk away. Don't become so involved in the actual "buying" of the business that actually consummating the deal becomes more important and exciting than the acquisition of the business itself. No business that I have ever seen is worth buying at any cost. Do not let yourself get caught up in the "its only another $25K" routine!

Read more here!

How to Attract Local Art Buyers to Your Art Website or Blog by Dan of emptyeasel.com

Today, I want to talk about an important SEO (search engine optimization) technique that may not immediately be apparent to online artists.

As you probably already know, SEO is all about using words correctly on your art blog or website, getting links from other websites, and slowly moving up in the search engine rankings for key terms that you WANT people to find you for.

Well, in many cases, the terms you may really want to rank for are just too competitive. Trying to rank on the first page in Google for "oil painter" (for example) will be a tough, tough thing to do, especially if you're just starting out. There are just too many other oil painters around the world trying to do the same thing.

So my advice, especially for artists new to the internet, is to focus on being "local" instead of global. Yes, the internet can reach around the world.. but it may work better, initially, to use the internet to first reach your community, then your city, state, and so on.

How do you do this? By using local keywords and phrases throughout your site, in addition to your key terms (like "oil painter" or "wood sculptures").

Here are some ways to do that..

Read more!

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