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November 2013 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace
Holiday Crafting Ideas by Jackie Bagwell
The holiday season is a special time for many people. A time that brings families together, and a time of celebration. When creating your winter crafts, keep in mind the types of decorations and activities that are popular with this time of year. Here are a few helpful ides for your holiday creations:
Ornaments Many families enjoy putting up a holiday tree, and look forward to decorating it together. Try offering unique ornaments that will help commemorate this holiday season for years to come. Since ornaments are something that can be passed down through a family, use coloring techniques for your particular medium that will help it keep from fading. That way future generations can enjoy that decoration just as much as the first.
Pajamas What's cozier than curling up by a nice warm fire in your PJs in the winter time? If you excel in clothing or just want to give it a try, consider making soft, durable pajama sets or nightshirts. Winter-related designs such as snow, snowmen, candy cane, reindeer, polar bears, and so on can adorn your design in a very festive way.
The Power of Personality
By Bob Baker
When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.
Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name, address, phone number, etc. Instead, he sent this:
Git yerself down to the Broadway Oyster Bar tonight where The MELROYS will present our little Rock and Roll fandango. The food is delicious, the adult beverages are cool and refreshing, the music will be swinging, and you'll fit right in with the other beautiful people there. Showtime is 9-1. See ya there!Ya gotta admit, this short message is a fun read -- which leads one to assume that a Melroys live show will be a fun event. And that's smart marketing. (The only thing I might add is an address and phone number of the venue for those fans who might not know where it is.)
So don't be afraid to show your personality. In fact, go out of your way to do something fun or different or creative any time you communicate with the public about your music. Got it? Good.
Use Hypnotic Descriptions
Read more here!
Festival & Event Productions: Why Collect Qualitative Data?
by Jarrett Bachman & Collin O'Berry of Looking Glass Strategic Research Consultants in Asheville, NC
Qualitative (descriptive) data can come from many different sources and is beneficial in many ways. Comments & feedback from attendees, vendors and volunteers, examining foot traffic patterns through the festival grounds, and assessments of festival signage & layout are all great examples of qualitative data. Often, this data is overlooked in lieu of traditional quantitative measures, such as economic spending, marketing effectiveness, and event satisfaction data. Although traditional quantitative measures are extremely useful to festival organizers, qualitative measures prove just as beneficial to their productions. But why bother with collecting qualitative data?_______________ 1. Your attendees are diverse and (mostly) intelligent. Listen to them! Overall, your event attendees are people who come from diverse backgrounds and work skilled jobs in a wide variety of fields. While they may not be experts at planning & executing events, their area of professional expertise can offer relevant viewpoints that can be applied to your decision-making processes. Additionally, your patrons most likely attend other events throughout the year, so they are able to provide unique insight into other successful production ideas they have experienced elsewhere. Capturing comments pertaining to their individual experiences & mindsets can prove to be quite meaningful. 2. Many festival & event attendees differ greatly from the organizational staff. Known as groupthink in psychology, members of an organizational & planning committee have a tendency to agree with each other and create harmony within the group. They also have a tendency to think alike and may not consider a broader range of viewpoints or options. Typically, event attendees have little bias or in some cases different biases. They come to the festival with a different set of expectations and are able to comment in ways that perhaps you were not considering. Read more here!
Best Practices for Food Operators
by Peter Mott, Event Manager
Food vending has become more complicated. Take the famous Five P's of Marketing. Five expanded to six, seven and nine P's. Now there are at least ten P's listed by different professional Marketers including: Product, Place (or placement, meaning distribution systems), Promotions (including advertising), Price, Position (in the marketplace in comparison to your competition), People (staff), Partners (key providers), Prospects (customers), Perception and Persuasion. With food service, like marketing, there is more to think about and less time to do it.
Using corn dogs as an example, do you want to offer the cheapest, fastest, "original," fattest, longest, best (fresh hand dipped), or unique (hot dog inside a hollowed out zucchini dipped in batter and deep fried)?
We have gathered the following suggested BEST PRACTICES from restaurants and food vendors that may help your food operation be more successful. There are more but these are some of the keys to success.
5 Tips to Maximize Online Holiday Shopping Sales By Jon Skulemowski
Consumers will be logging on ecommerce sites searching for holiday gifts and deals very soon. The traditional kickoff for holiday buying is Black Friday - the day after Thanksgiving. Last year, Black Friday sales through the following Monday, 'Cyber Monday', accounted for 18% of total online holiday sales. U.S. online sales topped $1 billion on Cyber Monday alone. Perfect your marketing and delivery plans as the year's most lucrative shopping season draws near. Here we have created a few tips to be get the most from this season:
- Artists and Crafters News: Holiday Crafting Ideas
- Marketplace News: 5 Tips to Maximize Online Holiday Shopping Sales
- Musicians News: The Power of Personality
- Event Promoter News: Why Collect Qualitative Data?
- Food Vendor News: Best Practices for Food Operators
- Artists and Crafters News: Flying Solo
- Marketplace News: The Importance of Showing Up
- Musicians News: Tips For Becoming A Local Star
- Event Promoter News: Setting the Image of the Event
- Food Vendor News: What Food Concession Business is Right for You?
- Artists and Crafters News: Take the Leap!
- Marketplace News: Crafting Your Brand
- Musicians News: Approaching Music Journalists
- Event Promoter News: How to Maximize Sponsorship Opportunities
- Food Vendor News: Fusion Trailer Trends
- Artists and Crafters News: A 10 Step Approach to Develop a Series of Exhibition Paintings
- Marketplace News: The Power of Simplicity
- Musicians News: Managers - You Can't Live With Them, But Can You Live Without Them?
- Event Promoter News: Keeping Your Crowd Cool At Outdoor Events
- Food Vendor News: A Food Concessionaire Remembers Her First Event
- Artists and Crafters News: Be Your Own Publicist
- Marketplace News: Art + Commerce
- Musicians News: How To Prepare For Gigs And Make Your Live Shows Better
- Event Promoter News: Improve Festival Logistics with Golf and Utility Cars
- Food Vendor News: Gordon Ramsey's Recipe for a Successful Business
- Artists and Crafters News: How to Engage Your Art Website Visitors
- Marketplace News: How to Find Craft Shows That Rock
- Musicians News: Tips on Playing Live Music as a Band
- Event Promoter News: Outdoor Event Tips
- Food Vendor News: Wholesale Myth: Do I Need A Business License Or Tax ID?
- Artists and Crafters News: Art Blogging 101
- Marketplace News: Unseen Unsold
- Musicians News: Your Music on Pandora Internet Radio
- Event Promoter News: DIY Music Tips: Become a DIY Promoter
- Food Vendor News: Food Truck First Impressions
- Artists and Crafters News: The Upside of Rejection
- Marketplace News: Profit Tips for Art and Craft Business
- Musicians News: License Your Music to Movies and Television Shows
- Event Promoter News: It's Time Your Event Went Mobile
- Food Vendor News: A Commissary Serves a Variety of Functions in a Food Concession Business
- Artists and Crafters News: When You Should Post to Social Media
- Marketplace News: 4 Reasons to Create Abundance versus Clutter
- Musicians News: 1,000 True Fans
- Event Promoter News: Event Venue Selection
- Food Vendor News: Vending Carts or Food Concession Trailer
- Artists and Crafters News: Be Choosy About Your Craft Shows
- Marketplace News: Absence of Formula
- Musicians News: Opening Acts... Does Playing Before a Rock Star Make You One?
- Event Promoter News: Event Venue Selection
- Food Vendor News: A Concession Business Can Be Big or Small
- Event Promoter News: Buying and Booking Talent
- Artists and Crafters News: What to do When You're NOT Accepted to a Craft Fair
- Marketplace News: 11 Ideas to Create a Fantastic Atmosphere and Environment
- Musicians News: Festival Bookings: Part 3 - When to Book Festivals
- Event Promoter News: Setting the Image of Your Event
- Food Vendor News: Five Ways to Build Your Staff Management Skills for a More Profitable Food Concession Business
- Artists and Crafters News: Things Successful Artists Do Differently
- Marketplace News: Facebook Timeline for Visual Artists: 7 Essential Features for Marketing Your Art
- Musicians News: Festival Bookings: Part 2- Book Two Years on One Call
- Event Promoter News: How to Get Your Event Noticed!
- Food Vendor News: What's The Deal on Daily Deals For Food Businesses?
- Artists and Crafters News: Choose One
- Marketplace News: Tough Love for Selling Online
- Musicians News: Festival Bookings: Part 1- Plan your Approach
- Event Promoter News: Be Your Event
- Food Vendor News: How To Find Events For New Food Concession Operators
- Artists and Crafters News: Why Liability Insurance Brings You Peace of Mind
- Marketplace News: Spice Up Your Craft Booth
- Musicians News: Getting Into the Minds of Festival Artistic Directors
- Event Promoter News: The Business Plan That Always Works
- Food Vendor News: Don't Rely on Your Homeowners Insurance
- Artists and Crafters News: How to Attract Local Art Buyers to Your Art Website or Blog
- Marketplace News: SEO for Artists: Structuring URLs
- Musicians News: Artist Development Part 2
- Event Promoter News: How to Get Your Event Noticed!
- Food Vendor News: What Every Vendor Should Know About Events
- Art Festivals: Artists Rule!
- Marketplace News: 10 Tips for Starting Your Small Business
- Musicians News: Getting Openers & Support Act Slots
- Event Promoter News: Event Location & Physical Facilities
- Food Vendor News: Liability Insurance for Food Vendors, What to Know
- Art Festivals: Artistic Festival Biz Ideas
- Marketplace Sellers: Makin' It and Savin' It
- Musicians News: Artist Development
- Event Promoter News: A Different Way to Promote
- Food Vendor News: Sanitation Tips
- Art Festivals: Come Early Stay Late
- Marketplace Sellers: Analyze Your Business
- Musicians News: It's All About Who You Know
- Event Promoter News: How to Get Thousands of Links to Your Website
- Food Vendor News: How to Be a Food Vendor at Festivals
- Art Festivals: A Marketing Plan for Your Craft Business
- Marketplace Sellers: How to Set Up for an Art/Craft Show - Checklist
- Musicians News: All About The Benjamins
- Event Promoter News: Get More from Your Public Relations/Marketing Efforts
- Food Vendor News: Concessions Season Special Report
- Artists: Ten Steps to Successful Custom Work
- Marketplace Sellers: How to Sell Items at Festivals in 7 Steps
- Musicians News: Set Goals: Your Rockstardom Wasn't Built In A Day!
- Promoting: How to Promote a Local Event.
- Art Festivals: Frequently Asked Questions & Other Practical Matters
- Marketplace Sellers: Make Your Online Store Stand Out
- Musicians News: Getting Fans for Free
- Event Promoter News: If They Don't Know, They Won't Come
- Promoters: The Basics of Promoting
- Art/Craft: Holiday Arts and Crafting Ideas
- Marketplace Sellers: 5 Tips to Maximize Holiday Shopping Sales
- Musicians: Guerilla Promotion and Artist Development
- Promoters: 11 Twitter Tips for Businesses and Promoting
- Art/Craft: Helpful Art Marketing Tips from the Atlanta Zapp Conference
- Food Vendors: Transferring Ownership of Your Business
- Marketplace Sellers: Using Technology to Stay Competive
- Musicians: Five Things To Look For in a Music Manager
- Promoters: How to Leverage Facebook and Your Event Marketing
- Art/Craft: 8 Reasons Why Artists Should Join Google Plus
- Food Vendors: Important Questions to Ask When Researching Food Concession Venues
- Marketplace Sellers: How to Write Good Product Descriptions for an Ecommerce Site
- Musicians: 21 Ways to Collaborate with Other Artists & Bands to Get More Fans
- Promoters: Recruiting Volunteers for Your Event
- Art/Craft: Social Media Netiquette for Successful Artists
- Food Vendors: Starting a Food Vendor Mobile Business at Fairs, Carnivals & Festivals
- Musicians: What's Wrong with 'American Idol'?
- Promoters: Boost Your Exposure with Online Advertising
- Marketplace Sellers: Sell More With Good Photos
- Art/Craft: Art Is a Verb, Not a Noun
- Food Vendors: A Successful Food Stand Business Starts with Soul Searching
- Musicians: How a Positive Attitude Will Advance Your Career
- Promoters: Fundraising and the Finance Team
- Art/Craft: Judge and Jury - What to Expect When Entering Art Shows
- Food Vendors: Tracking Expenses In A Mobile Business
- Musicians: How to Make Money From Your Songs
- Art/Craft: Top 10 Reasons Galleries Reject Artists
- Food Vendors: Organic Food on the Festival Circuit
- Musicians: When to Send Out a Press Release
- Promoters: Marketing Plan for Festivals
- Art/Craft: Are Your Prices Unrealistic?
- Musicians: 5 Tips for Music Career Success
- Food Vendors: Starting a Food Stand Business as a Solution to Unemployment
- Art/Craft: Tax Considerations for Self-Employed Arts & Crafts Vendors
- Musicians: The Power of Personality
- Promoters: Step Up Your Entertainment, Step Up Your Event
- Art/Craft: When to Make Your Craft Business a Legal Entity
- Food Vendors: How to Start a Food Truck Business
- Musicians: Getting Your Music on Internet Radio
- Art/Craft: 12 Tips for Selling More Art in a Recession
- Promoters: The Best Way to Find Sponsors for Your Event
- Musicians: Could You Teach Guitar?
- Art/Craft: Clearing the Creative Clutter in Your Head
- Promoters: 7 tips to Successful Event Planning
- Art/Craft: Creating a Marketing Plan
- Musicians: When Does an Artist or Band Need a Manager?
- Art/Craft: You are in Charge of Your Art Career
- Musicians: How to Write an Artist Biography: A Bio Made Simple
- Promoters: Automatically Generate Leads for Your Event Year Round
- August 2010
- Art/Craft: Community for Small Business
- Musicians: How To Get Bloggers To Write About You - Become a Reader & a Commenter
- Art/Craft: The Greeting Card Market
- Musicians: Outsource These 5 Things now & Focus on Your Music
- Promoters: Event Location & Physical Facilities
- Art/Craft: Craft Show Booth Setup
- Food Vendors: Best Practices for Food Operators
- Musicians: Social Media & Online Marketing for Musicians
- Art/Craft: What to do When You're NOT Accepted to a Craft Fair
- Food Vendors: Important Event Procurement Activities, Part 2
- Musicians: OPENING ACTS: Does Playing Before A Rock Star Make You One?
- Promoters: Setting the Image of the Event
- Art/Craft: How to Photograph Your Artwork (Part 2)
- Food Vendors: Four Steps to Procuring Food Booth Space (Part 1)
- Musicians: A Beginner's Guide to Creating Finance for Recording & Travel Expenses
- Art/Craft: How to Photograph Your Artwork (Part 1)
- Food Vendors: How To Find Events For New Food Concession Operators
- Musicians: Booking Festivals, Fairs & Events
- Promoters: Buying & Booking Talent
- Art/Craft: To Tweet or Not to Tweet: That is the Social Media Question
- Food Vendors: How to Use Twitter for Marketing & PR
- Musicians: In 2010 It's All About The Data
- Art/Craft: 8 Tips for Setting Boundaries
- Food Vendors: Which Food Concession Business is Right for You?
- Musicians: The Five Key Steps to Songplugging (Part 2)
- Promoters: Tips on Creating & Managing a Street Team
- Art/Craft: Art Festivals: FAQ and other Practical Matters
- Musicians: The Five Key Steps to Songplugging
- Promoters: Promoting - If They Don't Know, They Won't Come
- Art/Craft: Words to ACT on: The DNA of a Productive Artist
- Food Vendors: How to Start a Food Concession Business: An Entrepreneurs Checklist - Part 2
- Musicians: Three Methods to Getting Openers & Support Act Slots
- Art/Craft: 8 Ways to be More Financially Savvy
Vendors: How to Start a Food Concession Business:
An Entrepreneur's Checklist - Part 1
- Musicians: How I Got A Bunch Of New Facebook Fans
- Art/Craft: Craft Show Supplies
Vendors: Finding Events & Marketing Your Mobile Vending Business
- Musicians: Building Your Music Career
- Promoters: Get More from your Public Relations/Marketing
- Art/Craft: Will You Take Less?
- Musicians: Inside the Head of a Music Reviewer
- Art/Craft: The Business Side of Craft Shows
Vendors: Life as a Vendor
- Musicians: Hints On How To Submit Music For Review
- Art/Craft: Make a Profit Selling Homemade Crafts With a Record Keeping System
Vendors: Self Employment & the Recession
- Musicians: How to Successfully Book Follow-Up Gigs with Club Owners and Bookers
- Promoters: FNO Launches Quarterly Promoter Newsletter
- Art/Craft: Carve Out Time For Online Networking
Vendors: 2009 Concession Season Special Report
- Musicians: Radio Play - Will Topping The Charts Make You Bigger Than Elvis?"
Dealing With Fear and
- Musicians: Scandalous Behavior: "What Happens At The Afterparty, Stays At The Afterparty!"
Gain Insight into Art Career Success
- Commercial/Food Vendors: A Successful Food Concession Business Starts with "Soul Searching"
- Musicians: Booking Festivals, Fairs, and Events
- Art/Craft: Ten Steps
to Successful Custom Work
- Commercial/Food Vendors: The Biggest Factor
- Musicians: Leave Your Drama At Home: "More Rockin' And Less Squawkin'!"
Dealing with the "Be-Backs"
- Commercial/Food Vendors: Dealing with the "Be-Backs"
- Musicians: 4 Ways to Attract More Fans
- Art/Craft: The
Craftaholic Accountant's Take on The Business
Vendors: The Craftaholic Accountant's Take on the Business
What's Happening with Major Labels
Production And Pricing Of Craft Show Items
Vendors: 10 Ways to Sell Your Product Faster
The Business Side of Craft Shows
There is No Such Thing as Bad Press
Vendors: Spice Up Your Display
it in the Music Industry Means Staying Committed
Vendors: Minimize Risk
Art Show Profit Tips
a Career in the Music Industry
Vendors: Mobile Catering
"Free Wireless Terminals" a myth
Up, Get On And Get Off: Being a Professional Musician
- Commercial/Food Vendors: "Free Wireless Terminals" a myth
- Enhance your Craftwork
- Band Managers: Can't live with 'em, Can't Live without 'em!
Sales: Tips for all Exhibitors
your Arts and Crafts
Goals in the Music Industry
Vendors: It's Spring Time!
Edition: The Secret
- Performers Edition: The Secret
Edition: The Secret
Internet Scams Targeting Artists
About Being The Opening Act
for new Exhibiting Artisans
Press Kit for Touring Musicians
at Flea Markets
- Come Early, Stay
Late: Make More Money at Festivals
Time! Tips for Musicians on
the Day of the Gig
for Food Vendors and Commercial Exhibitors
Your Booth and
Building Homebase Support Part 2
Vendors! - Applying to Festivals
Booking Shows! for
Building Homebase Support Part 1
Booking Shows! for Commercial Vendors
- Art versus Craft
Fast Freddie Makes
with his Music
Expenses in the Mobile Food/Exhibitor Industry
- Creating Customer Mailing Lists
Gidget Makes $100K
with her Music
to Price your
Artists in a Download Music Economy
License Or Tax ID?
Your Name and Raise Your Prices
Subject Matter that Sells
Tips for Independent Musicians
Need Help Buying Art
Advertising for your
Costs - Tips for
Art of Conversation: Increase Sales
- Making More Money in the Music Biz
for Trade Shows
your sales at Art Shows
- Booking Benefit Gigs
Saving Tips for Festival Vendors
to stand out from competition
- 14 way to increase your tips
your product before you sell it
to sell your
products without competition
- The true meaning of INDIE
five habits of highly successful small-business owners
- Nov./Dec. of 2004 - How do I copyright my website?
- June/July/Aug. of 2004 - Creating an Effective Business Card
- April/May of 2004 - 160+ Things to Take to the Show
- March of 2004 - How to Become Almost Famous
of 2004 - Craft
- Dec./Nov. of 2003 - How to Photograph your Work
- October of 2003 - Tips to Maximize Show Sales!
- Aug./Sept. of 2003 - Creativity Basics
- July of 2003 - Analyze Your Business
- June of 2003 - Art Festival Musings
- May of 2003 - Getting Links to Your Website
- April of 2003 - Choosing the Right Kind of Show for You
- March of 2003 - Promoting Yourself
- Jan./Feb. of 2003 - Show Application Tips
- Nov./Dec. of 2002 - Give To Receive
- October of 2002 - Show Refund Policies
- September of 2002 - Trade Shows, Are they for You?
- August of 2002 - Trademarks - The Ins and Outs
- July of 2002 - Financing Your Business
- June of 2002 - Twilight-zoney world of outdoor shows!
- May of 2002 - Business Plan That Always Works
- April of 2002 - 63 Questions on Choosing the Right Show
- March of 2002 - Tax Advantages for the Self-Employed
- February of 2002 - Keeping the Creative Juices Flowing!
- January of 2002 - Selling at Festivals and on the Web
To discuss topics like these, visit the FNO Forums.