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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

October 2014 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace

Artists and Crafters News:

Should You Quit Your Day Job?
by Carolyn Edlund of Artsy Shark

Several people lately have asked my opinion of simply quitting their day jobs and going solo as an artist. I'm self-employed myself, and owned a studio for over twenty years, so I'm a big fan of the independence and satisfaction of being a business owner. But it's not for everyone.

It partly depends on your personality. Does facing a challenge, like coming up with next month's rent through sales of your work, energize and motivate you? Or does it throw you into sudden panic and possibly an anxiety attack? Only you can tell what your comfort level is here. But, you can overcome some of the stress by putting a plan into place that works on multiple levels to bring in the income you will need when you quit that day job.

Read more!

Musicians News:

Getting Booked at Music Festivals: Choosing the Festival
by the Writing Team of indieandunsigned.com

There are a lot of festivals. There are also a lot of different types of festivals. Your music may not be the right kind for every festival. So before you spend time and money applying to every festival in the world, make sure you narrow down your selections to ones that you stand a chance of being at.

Metal Is Not Edible

I'm going to go ahead and get your first restriction out of the way. If you play heavy, dark, and/or depressing music, you've already been axed from a large majority of festivals. Remember, a lot of festivals are street fairs, city fairs, corporate events, etc. They are generally trying to cater to a crowd full of families, kids, and people shopping at all the vendor booths. They want music that is "appropriate" for the vibe of the festival.

That doesn't mean there aren't ANY festivals that will book you. It just means you have to aim for ones that are open and willing to have your particular kind of music. Most of them come in the way of music festivals, not festivals that happen to have music.

Read more here!

Food Vendor News:

How To Find Events For New Food Concession Operators
by Robert Berman of mobilecateringbusiness.com

One of the most difficult challenges that new food concession operators face is how to find venues such as fairs, festivals, and other events and then how to convince the management of those venues that it is their best interests to have them attend.

Fairs and festivals are always looking for new and somewhat unique items to have at their venue, after all they want increased attendance and fairs and festivals that are always the same have a tendency to see attendance slowly drop from one year to next.

If you, as a new food concession operator, are providing nothing more than a "me too" menu with nothing new, exciting or out of the ordinary you will definitely have an uphill challenge to obtain space. New and exciting does not have to mean some exotic food, although a new or unusual food concept is usually a fair management grabber, it can mean a well or uniquely decorated trailer, or unusual outfits for the staff. Always be careful if you are trying to promote anything that is audio oriented, theme music can be a negative as far as some fair managers are concerned.

I always suggest that food concessionaires produce a small but meaningful electronic brochure, showing what their food concession trailer looks like, inside and out, outlining the menu and prices, and how many customers can be served per hour. This gives the fair management a feeling that you are professional and that you take the food concession business seriously. A food concession operator must always remember that the quality of the food concessions are always viewed, by the attendees, as a major part of the total fair experience. Bad or poor food quality or poor health standards and the attendees will say that the fair was bad or poor. Highlight your commitment to cleanliness and quality and as time progresses add the fairs, festivals and any other events that you have attended as references.

Read more here!

Event Promoter News:

Event Location & Physical Facilities
by Larry Ward

Lumped together in this chapter are many other matters that must be attended to make your festival a success. A few words about the site: it must be large enough to accommodate the crowd, but not so big that there are vast distances between the various areas of activity. City parks are commonly used as are county fairgrounds. Some groups have even had success with downtown areas, particularly around squares.

Location is another consideration when it comes to site selection. Not only should events take place fairly near their prospective attendees, these events need to be easy to get to. Areas along the route with potential bottlenecks - narrow roads, one-lane bridges, and the like - should be avoided. Likewise, property subject to fl ooding is not the best choice for an event. And, of course, there's no getting around the fact that event-goers arrive in vehicles, which somehow must be parked. If 10,000 people show up and they average three to a car, then a little over 3,000 vehicles must be parked. It's no wonder the sole responsibility of some event workers is arranging for parking. Among other things, their plans should include handicapper spaces.

Promoting events

Read more here!

Marketplace News:

Spice Up Your Craft Show Booth
by Rob Goyette

Tommy G. Thompson

painting "Fine Fat Crabs" by Tommy G. Thompson

Once you get people into your craft show booth, it is important to make the sale. While you never know if the person who heads in is going to make a purchase, you might be able to increase the chances by coming up with interesting and unique displays that attract the customer to your crafts.

It isn't easy. You need to use your imagination, and you also need to use a little bit of creativity and marketing savvy in order to get those valued customers to open up their wallets and purses in your craft show booth.

Here are 4 ideas for displaying crafts in order to attract more sales:

1.) Display in surroundings - Let's say you are a potter, and you are trying to sell your flower pots for the upcoming spring flood of gardening gifts. Why not take a half dozen planters (or more) and plant a beautiful array of flowers and plants in them? When people can visualize how the planter is going to look in their yard, they are usually more inclined to make a purchase. Help people 'see' your craft in their homes, and you increase the chance of a sale.

Read more!

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