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>Art is a Verb, Not a Noun
by Sylvia White “Art is not what you see, but, what you make others see,” Edgar Degas
Most people don’t realize how much courage it takes for an artist to show their work to people. Courage, as defined by Mark Twain, is not the lack of fear, but rather being able to move forward in spite of it. In my previous article, If You Are Addicted, I introduce the notion that there is a difference between making art and making a painting (sculpture, photography, or whatever your medium is). Expression of your unique form of creativity is an addiction that very few artists have any choice about. It’s the need that drives you, identifies who you are as a person to yourself as well as others and keeps you centered. But, creating ART, takes more than just making the object. After years of talking to artists too timid or too scared to show their work, I’ve heard just about every excuse in the book… fear of rejection, lack of time, not interested in exposure, not ready, the list goes on and on. But for some, there comes a point at which they can no longer ignore the need for their artwork to be seen. It’s as if the artwork itself is demanding exposure. It is here, that the distinction between an object that sits on the wall begins the transition into becoming art.
9 Critical Things You Should Know About Publicity Before You Make Your First Move
by Ariel Hyatt of CyberPR.com
Read more here!
Food Vendor News: by Barb Fitzgerald Recently, as I drove through Portland Oregon, I passed several food carts that were closed for winter. It got me wondering what the operators of these carts do for income while they wait for better weather to re-open in the spring. It also makes me wonder why these people chose to open a food cart rather than sell seasonally at special events with a food concession. I assume the need for a full-time income is the main reason. But, if a food cart is forced to close for lack of sales, what is the advantage of having a food cart? Do they prefer to sell from a stationary location, regardless, rather than set-up at temporary events? Or, are there other reasons? I suspect that many food cart operators want a full-time income but didn't know in advance of opening how well they would do month-by-month. It is no small thing to design a food cart and menu, become licensed, and commit to a location. And, it is not until the cart has been open through the seasons that they learn if their location and menu will produce a steady income. At that point, if their location doesn't sustain adequate sales, it is difficult and expensive to move a food cart to a better location. Food carts depend on foot traffic for business. When the weather is cold and wet too many customers remain indoors or rush past clutching their umbrellas. Depending on their location, some food carts can provide their customers a warm, dry place to eat with an awning, propane heater and picnic tables set in front of their cart. Other carts are restricted from doing this.
Event Promoter News: by Tracy Childers, Ford Entertainment
Let's take it from the top.The decision of what the right show is becomes a battle in itself. Committees, fair & festival boards, corporate meeting planners, and marketing departments generally end up with this task. Of course, everyone is an expert in telling others what they think is best and what they like, as it should be. After all, they do know what they like and they should know what is best if given the responsibility of finding talent. The idea of knowing exactly what the right show is, staying in budget, securing the right production, filling the contract and rider requirements, promotion, ticketing, building rental, insurance, etc., is a breeze. After all, 80 to 90% of these folks do this once a year or even less. To think that an event would have to pay someone, or there is money on top of what the artist gets, is a tough thing to take in today's performance fees.
Before we get any further down the road let me use the term "middle agent." Who in the world is this guy or girl and why do I need this person? First of all, I don't know that you do. The choice is certainly up to the decision maker. Those of us who have had to make a living out here seek to serve and I hope honestly represent the best interest of the decision maker, as we affectionately refer to as buyer. After all it's your money we are striving to get the best value for. Here are some caught thoughts for your consideration, and some things I have learned in my tenure as buying talent and servicing shows on behalf several different events. If you are comfortable with what show to buy and where to get it and confident of the cost... go for it. If not, consult a talent buyer, yes, middle agent; after all, it's what we do. We are plugged into the necessary sources and can get there very quick with the pertinent information.Read more here!
Marketplace News: by Trisha of MarySew
1. Get neat, tidy and organized! We all have to report to the IRS sooner or later. What's that saying about death and taxes? Well international laws may differ but where I live I have to report to my tax office once a year. And they want to know a lot! So you better have your receipts, bills and paperwork organized and neat. Nothing is worse than having a taxes deadline, and angry IRS guy breathing down your neck, and only a huge box with bits of paper to save you. You don't need to be OCD about it either, but you should know your organizational system. And remember, it is your freaking office so go and buy the pink paper or the Hello Kitty filing folder. Decorate your boring files with scrapbook paper, stickers, and sparkle-y lettering. I think there is no need to tell you that you should get organized with storing your products, that should be a given. Maybe just one more tip regarding that matter: Don't smoke where you work or keep your supplies. So many times I opened a package from a seller and it reeked of smoke. Disgusting! I wouldn't buy from these sellers again.
2. Get legal! Don't hesitate to ask questions! Before you start your business, get to know your country's laws regarding that matter. It is super important to have a business that is legit and registered by the official authorities. Otherwise you might get in trouble with said authorities and you don't want that! Don't be afraid to ask people who already run a business. Some of them are more than willing to help you, you just need to ask. And don't be afraid of the authorities. I, for instance, was always super intimidated by the IRS people. At one point they asked me to send in my first bills to check if I'm doing everything right. I was super scared and thought "OMG I AM DOOMED!" But guess what, they just wanted to help me so I won't get into trouble later on. They called me the next day to tell me that I'm doing everything right and they were so very nice! Okay you can't say everyone will love you at the IRS and some people just aren't nice but hey, no one is out to get you!
3. Take some time to do your product pictures! And make a million at once, it is great when you can choose from many great pictures. I have made quick shots of my products and always regretted it afterwards. When I was feeling sick, stressed or had only little time to take photos I was always disappointed with the outcome and I often ended up with taking them again, re-listing everything. I also think little props and a nice background make a picture so much more interesting. Scrapbook paper make great backgrounds. Take a look around the marketplace and get inspired by what other sellers use as a background props. Then look around your house, your craft table, the garden, etc for things you can use.
- Artists and Crafters News: Art is a Verb, Not a Noun
- Marketplace News: 10 Things I Learned My First Year as a Small Business Owner
- Musicians News: 9 Critical Things You Should Know About Publicity Before You Make Your First Move
- Event Promoter News: Buying & Booking Talent
- Food Vendor News: When Food Carts Close for Winter They Lose Income, Not Headaches
- Artists and Crafters News: Should You Quit Your Day Job?
- Marketplace News: Spice Up Your Craft Show Booth
- Musicians News: Getting Booked at Music Festivals - Choosing the Festival
- Event Promoter News: Event Location & Physical Facilities
- Food Vendor News: How To Find Events For New Food Concession Operators
- Artists and Crafters News: Ideas and Inspiration
- Marketplace News: How to Write Good Product Descriptions for an Online Marketplace
- Musicians News: Stage Fright Remedies
- Event Promoter News: How to Leverage Facebook and Your Event Marketing
- Food Vendor News: A Successful Food Concession Business Starts with "Soul Searching"
- Artists and Crafters News: 3 Reasons Why You Should Obtain Liability Insurance
- Marketplace News: 3 Reasons Why You Should Obtain Liability Insurance
- Musicians News: Fan Etiquette: Are The People Who Love Your Music Ruining Your Band's Reputation?
- Event Promoter News: The Best Way to Find Sponsors for Your Event
- Food Vendor News: Why You Should Protect Your Food Business With Liability Insurance
- Artists and Crafters News: Turn Your Artistic Hobby into a Thriving Business
- Marketplace News: Considering Your Entry Thoughtfully and Strategically
- Musicians News: Getting Past the Gatekeepers
- Event Promoter News: When Should I Send Out My Press Release?
- Food Vendor News: Finding Events & Marketing Your Mobile Vending Business
- Artists and Crafters News: Art Festivals: Frequently Asked Questions & Other Practical Matters
- Marketplace News: How to Scale Your Art Business
- Musicians News: 10 Tips for Surviving Summer on the Road
- Event Promoter News: Automatically Generate Leads for Your Event Year Round
- Food Vendor News: Food Concession Menus - Know Your Market
- Artists and Crafters News: Dynamic Detail Images Are Key
- Marketplace News: Dynamic Detail Images Are Key
- Musicians News: Stop Burning Bridges.. Or Your Career Might Go Up In Flames!!
- Event Promoter News: North Carolina Apple Festival
- Food Vendor News: Choosing Between a Permanent and Mobile Food Concession Operation
- Artists and Crafters News: Why Your Online Presence is Important
- Marketplace News: Why Your Online Presence is Important
- Musicians News: Why Your Online Presence is Important
- Event Promoter News: Why Your Online Presence is Important
- Food Vendor News: Why Your Online Presence is Important
- Artists and Crafters News: Why Artists Must be Ready for Online Commerce
- Marketplace News: The Beauty of Community
- Musicians News: For Love Or Money
- Event Promoter News: Tips on Creating & Managing a Street Team
- Food Vendor News: How to Start a Food Truck Business
- Artists and Crafters News: Dazzle Juries with Amazing Images
- Marketplace News: Stopped By Calamity
- Musicians News: Every Song Tells A Story
- Event Promoter News: Demographic Data is Crucial To Event Success
- Food Vendor News: Give to Receive
- Artists and Crafters News: Carve Out Time for Online Networking
- Event Promoter News: Step Up Your Entertainment and Step Up Your Event!
- Food Vendor News: The Biggest Factor
- Artists and Crafters News: Holiday Crafting Ideas
- Marketplace News: 5 Tips to Maximize Online Holiday Shopping Sales
- Musicians News: The Power of Personality
- Event Promoter News: Why Collect Qualitative Data?
- Food Vendor News: Best Practices for Food Operators
- Artists and Crafters News: Flying Solo
- Marketplace News: The Importance of Showing Up
- Musicians News: Tips For Becoming A Local Star
- Event Promoter News: Setting the Image of the Event
- Food Vendor News: What Food Concession Business is Right for You?
- Artists and Crafters News: Take the Leap!
- Marketplace News: Crafting Your Brand
- Musicians News: Approaching Music Journalists
- Event Promoter News: How to Maximize Sponsorship Opportunities
- Food Vendor News: Fusion Trailer Trends
- Artists and Crafters News: A 10 Step Approach to Develop a Series of Exhibition Paintings
- Marketplace News: The Power of Simplicity
- Musicians News: Managers - You Can't Live With Them, But Can You Live Without Them?
- Event Promoter News: Keeping Your Crowd Cool At Outdoor Events
- Food Vendor News: A Food Concessionaire Remembers Her First Event
- Artists and Crafters News: Be Your Own Publicist
- Marketplace News: Art + Commerce
- Musicians News: How To Prepare For Gigs And Make Your Live Shows Better
- Event Promoter News: Improve Festival Logistics with Golf and Utility Cars
- Food Vendor News: Gordon Ramsey's Recipe for a Successful Business
- Artists and Crafters News: How to Engage Your Art Website Visitors
- Marketplace News: How to Find Craft Shows That Rock
- Musicians News: Tips on Playing Live Music as a Band
- Event Promoter News: Outdoor Event Tips
- Food Vendor News: Wholesale Myth: Do I Need A Business License Or Tax ID?
- Artists and Crafters News: Art Blogging 101
- Marketplace News: Unseen Unsold
- Musicians News: Your Music on Pandora Internet Radio
- Event Promoter News: DIY Music Tips: Become a DIY Promoter
- Food Vendor News: Food Truck First Impressions
- Artists and Crafters News: The Upside of Rejection
- Marketplace News: Profit Tips for Art and Craft Business
- Musicians News: License Your Music to Movies and Television Shows
- Event Promoter News: It's Time Your Event Went Mobile
- Food Vendor News: A Commissary Serves a Variety of Functions in a Food Concession Business
- Artists and Crafters News: When You Should Post to Social Media
- Marketplace News: 4 Reasons to Create Abundance versus Clutter
- Musicians News: 1,000 True Fans
- Event Promoter News: Event Venue Selection
- Food Vendor News: Vending Carts or Food Concession Trailer
- Artists and Crafters News: Be Choosy About Your Craft Shows
- Marketplace News: Absence of Formula
- Musicians News: Opening Acts... Does Playing Before a Rock Star Make You One?
- Event Promoter News: Event Venue Selection
- Food Vendor News: A Concession Business Can Be Big or Small
- Event Promoter News: Buying and Booking Talent
- Artists and Crafters News: What to do When You're NOT Accepted to a Craft Fair
- Marketplace News: 11 Ideas to Create a Fantastic Atmosphere and Environment
- Musicians News: Festival Bookings: Part 3 - When to Book Festivals
- Event Promoter News: Setting the Image of Your Event
- Food Vendor News: Five Ways to Build Your Staff Management Skills for a More Profitable Food Concession Business
- Artists and Crafters News: Things Successful Artists Do Differently
- Marketplace News: Facebook Timeline for Visual Artists: 7 Essential Features for Marketing Your Art
- Musicians News: Festival Bookings: Part 2- Book Two Years on One Call
- Event Promoter News: How to Get Your Event Noticed!
- Food Vendor News: What's The Deal on Daily Deals For Food Businesses?
- Artists and Crafters News: Choose One
- Marketplace News: Tough Love for Selling Online
- Musicians News: Festival Bookings: Part 1- Plan your Approach
- Event Promoter News: Be Your Event
- Food Vendor News: How To Find Events For New Food Concession Operators
- Artists and Crafters News: Why Liability Insurance Brings You Peace of Mind
- Marketplace News: Spice Up Your Craft Booth
- Musicians News: Getting Into the Minds of Festival Artistic Directors
- Event Promoter News: The Business Plan That Always Works
- Food Vendor News: Don't Rely on Your Homeowners Insurance
- Artists and Crafters News: How to Attract Local Art Buyers to Your Art Website or Blog
- Marketplace News: SEO for Artists: Structuring URLs
- Musicians News: Artist Development Part 2
- Event Promoter News: How to Get Your Event Noticed!
- Food Vendor News: What Every Vendor Should Know About Events
- Art Festivals: Artists Rule!
- Marketplace News: 10 Tips for Starting Your Small Business
- Musicians News: Getting Openers & Support Act Slots
- Event Promoter News: Event Location & Physical Facilities
- Food Vendor News: Liability Insurance for Food Vendors, What to Know
- Marketplace Sellers: Makin' It and Savin' It
- Musicians News: Artist Development
- Event Promoter News: A Different Way to Promote
- Food Vendor News: Sanitation Tips
- Art Festivals: Come Early Stay Late
- Marketplace Sellers: Analyze Your Business
- Musicians News: It's All About Who You Know
- Event Promoter News: How to Get Thousands of Links to Your Website
- Food Vendor News: How to Be a Food Vendor at Festivals
- Art Festivals: A Marketing Plan for Your Craft Business
- Marketplace Sellers: How to Set Up for an Art/Craft Show - Checklist
- Musicians News: All About The Benjamins
- Event Promoter News: Get More from Your Public Relations/Marketing Efforts
- Food Vendor News: Concessions Season Special Report
- Artists: Ten Steps to Successful Custom Work
- Marketplace Sellers: How to Sell Items at Festivals in 7 Steps
- Musicians News: Set Goals: Your Rockstardom Wasn't Built In A Day!
- Promoting: How to Promote a Local Event.
- Art Festivals: Frequently Asked Questions & Other Practical Matters
- Marketplace Sellers: Make Your Online Store Stand Out
- Musicians News: Getting Fans for Free
- Event Promoter News: If They Don't Know, They Won't Come
- Promoters: The Basics of Promoting
- Art/Craft: Holiday Arts and Crafting Ideas
- Marketplace Sellers: 5 Tips to Maximize Holiday Shopping Sales
- Musicians: Guerilla Promotion and Artist Development
- Promoters: 11 Twitter Tips for Businesses and Promoting
- Art/Craft: Helpful Art Marketing Tips from the Atlanta Zapp Conference
- Food Vendors: Transferring Ownership of Your Business
- Marketplace Sellers: Using Technology to Stay Competive
- Musicians: Five Things To Look For in a Music Manager
- Promoters: How to Leverage Facebook and Your Event Marketing
- Art/Craft: 8 Reasons Why Artists Should Join Google Plus
- Food Vendors: Important Questions to Ask When Researching Food Concession Venues
- Marketplace Sellers: How to Write Good Product Descriptions for an Ecommerce Site
- Musicians: 21 Ways to Collaborate with Other Artists & Bands to Get More Fans
- Promoters: Recruiting Volunteers for Your Event
- Art/Craft: Social Media Netiquette for Successful Artists
- Food Vendors: Starting a Food Vendor Mobile Business at Fairs, Carnivals & Festivals
- Musicians: What's Wrong with 'American Idol'?
- Promoters: Boost Your Exposure with Online Advertising
- Marketplace Sellers: Sell More With Good Photos
- Art/Craft: Art Is a Verb, Not a Noun
- Food Vendors: A Successful Food Stand Business Starts with Soul Searching
- Musicians: How a Positive Attitude Will Advance Your Career
- Promoters: Fundraising and the Finance Team
- Art/Craft: Judge and Jury - What to Expect When Entering Art Shows
- Food Vendors: Tracking Expenses In A Mobile Business
- Musicians: How to Make Money From Your Songs
- Art/Craft: Top 10 Reasons Galleries Reject Artists
- Food Vendors: Organic Food on the Festival Circuit
- Musicians: When to Send Out a Press Release
- Promoters: Marketing Plan for Festivals
- Art/Craft: Are Your Prices Unrealistic?
- Musicians: 5 Tips for Music Career Success
- Food Vendors: Starting a Food Stand Business as a Solution to Unemployment
- Art/Craft: Tax Considerations for Self-Employed Arts & Crafts Vendors
- Musicians: The Power of Personality
- Promoters: Step Up Your Entertainment, Step Up Your Event
- Art/Craft: When to Make Your Craft Business a Legal Entity
- Food Vendors: How to Start a Food Truck Business
- Musicians: Getting Your Music on Internet Radio
- Art/Craft: 12 Tips for Selling More Art in a Recession
- Promoters: The Best Way to Find Sponsors for Your Event
- Musicians: Could You Teach Guitar?
- Art/Craft: Clearing the Creative Clutter in Your Head
- Promoters: 7 tips to Successful Event Planning
- Art/Craft: Creating a Marketing Plan
- Musicians: When Does an Artist or Band Need a Manager?
- Art/Craft: You are in Charge of Your Art Career
- Musicians: How to Write an Artist Biography: A Bio Made Simple
- Promoters: Automatically Generate Leads for Your Event Year Round
- August 2010
- Art/Craft: Community for Small Business
- Musicians: How To Get Bloggers To Write About You - Become a Reader & a Commenter
- Art/Craft: The Greeting Card Market
- Musicians: Outsource These 5 Things now & Focus on Your Music
- Promoters: Event Location & Physical Facilities
- Art/Craft: Craft Show Booth Setup
- Food Vendors: Best Practices for Food Operators
- Musicians: Social Media & Online Marketing for Musicians
- Art/Craft: What to do When You're NOT Accepted to a Craft Fair
- Food Vendors: Important Event Procurement Activities, Part 2
- Musicians: OPENING ACTS: Does Playing Before A Rock Star Make You One?
- Promoters: Setting the Image of the Event
- Art/Craft: How to Photograph Your Artwork (Part 2)
- Food Vendors: Four Steps to Procuring Food Booth Space (Part 1)
- Musicians: A Beginner's Guide to Creating Finance for Recording & Travel Expenses
- Art/Craft: How to Photograph Your Artwork (Part 1)
- Food Vendors: How To Find Events For New Food Concession Operators
- Musicians: Booking Festivals, Fairs & Events
- Promoters: Buying & Booking Talent
- Art/Craft: To Tweet or Not to Tweet: That is the Social Media Question
- Food Vendors: How to Use Twitter for Marketing & PR
- Musicians: In 2010 It's All About The Data
- Art/Craft: 8 Tips for Setting Boundaries
- Food Vendors: Which Food Concession Business is Right for You?
- Musicians: The Five Key Steps to Songplugging (Part 2)
- Promoters: Tips on Creating & Managing a Street Team
- Art/Craft: Art Festivals: FAQ and other Practical Matters
- Musicians: The Five Key Steps to Songplugging
- Promoters: Promoting - If They Don't Know, They Won't Come
- Art/Craft: Words to ACT on: The DNA of a Productive Artist
- Food Vendors: How to Start a Food Concession Business: An Entrepreneurs Checklist - Part 2
- Musicians: Three Methods to Getting Openers & Support Act Slots
- Art/Craft: 8 Ways to be More Financially Savvy
Vendors: How to Start a Food Concession Business:
An Entrepreneur's Checklist - Part 1
- Musicians: How I Got A Bunch Of New Facebook Fans
- Art/Craft: Craft Show Supplies
Vendors: Finding Events & Marketing Your Mobile Vending Business
- Musicians: Building Your Music Career
- Promoters: Get More from your Public Relations/Marketing
- Art/Craft: Will You Take Less?
- Musicians: Inside the Head of a Music Reviewer
- Art/Craft: The Business Side of Craft Shows
Vendors: Life as a Vendor
- Musicians: Hints On How To Submit Music For Review
- Art/Craft: Make a Profit Selling Homemade Crafts With a Record Keeping System
Vendors: Self Employment & the Recession
- Musicians: How to Successfully Book Follow-Up Gigs with Club Owners and Bookers
- Promoters: FNO Launches Quarterly Promoter Newsletter
- Art/Craft: Carve Out Time For Online Networking
Vendors: 2009 Concession Season Special Report
- Musicians: Radio Play - Will Topping The Charts Make You Bigger Than Elvis?"
Dealing With Fear and
- Musicians: Scandalous Behavior: "What Happens At The Afterparty, Stays At The Afterparty!"
Gain Insight into Art Career Success
- Commercial/Food Vendors: A Successful Food Concession Business Starts with "Soul Searching"
- Musicians: Booking Festivals, Fairs, and Events
- Art/Craft: Ten Steps
to Successful Custom Work
- Commercial/Food Vendors: The Biggest Factor
- Musicians: Leave Your Drama At Home: "More Rockin' And Less Squawkin'!"
Dealing with the "Be-Backs"
- Commercial/Food Vendors: Dealing with the "Be-Backs"
- Musicians: 4 Ways to Attract More Fans
- Art/Craft: The
Craftaholic Accountant's Take on The Business
Vendors: The Craftaholic Accountant's Take on the Business
What's Happening with Major Labels
Production And Pricing Of Craft Show Items
Vendors: 10 Ways to Sell Your Product Faster
The Business Side of Craft Shows
There is No Such Thing as Bad Press
Vendors: Spice Up Your Display
Art of Conversation: Increase Sales
- Making More Money in the Music Biz
for Trade Shows
your sales at Art Shows
- Booking Benefit Gigs
Saving Tips for Festival Vendors
to stand out from competition
- 14 way to increase your tips
your product before you sell it
to sell your
products without competition
- The true meaning of INDIE
five habits of highly successful small-business owners
- Nov./Dec. of 2004 - How do I copyright my website?
- June/July/Aug. of 2004 - Creating an Effective Business Card
- April/May of 2004 - 160+ Things to Take to the Show
- March of 2004 - How to Become Almost Famous
of 2004 - Craft
- Dec./Nov. of 2003 - How to Photograph your Work
- October of 2003 - Tips to Maximize Show Sales!
- Aug./Sept. of 2003 - Creativity Basics
- July of 2003 - Analyze Your Business
- June of 2003 - Art Festival Musings
- May of 2003 - Getting Links to Your Website
- April of 2003 - Choosing the Right Kind of Show for You
- March of 2003 - Promoting Yourself
- Jan./Feb. of 2003 - Show Application Tips
- Nov./Dec. of 2002 - Give To Receive
- October of 2002 - Show Refund Policies
- September of 2002 - Trade Shows, Are they for You?
- August of 2002 - Trademarks - The Ins and Outs
- July of 2002 - Financing Your Business
- June of 2002 - Twilight-zoney world of outdoor shows!
- May of 2002 - Business Plan That Always Works
- April of 2002 - 63 Questions on Choosing the Right Show
- March of 2002 - Tax Advantages for the Self-Employed
- February of 2002 - Keeping the Creative Juices Flowing!
- January of 2002 - Selling at Festivals and on the Web
To discuss topics like these, visit the FNO Forums.