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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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April 2015 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates



Artists and Crafters News:

Top 10 Booth Tips for Artists

by Amy Amdur

1. Plan Your Booth Well

Use graph paper or a computer layout program. Plan each wall, know the sizes of the work you intend to show. Hang pieces that stack on a vertical midline, and pieces that are side by side on a horizontal midline. Aim for symmetry.

2. Consistent Framing

Try to have harmonious framing so that the public's attention is on your work, not on the frames. Instead of showing one style of artwork, you really want to show a group of work. It could also be by subject matter (the way it was painted). By having one or two frame styles it keeps the focus on your booth.

art

3. Hang a Large Impact Piece or Two in the Center of Your Back Wall

It can help bring people into your booth and support the sales of your smaller pieces. When people are walking by your booth you have about 5-6 seconds to grab their attention. You want to slow the crowd down by seeing the larger, eye-catching piece towards the back of your booth.

4. Jewelers & Those with Small Pieces

Consider photo blow ups of work on the back wall and the front lower sections of your cases. If the public can easily "see" your work from a distance, they are more apt to come into your booth for a closer look.

5. 3D Artists

Consider multiple display levels, and use pedestals to show your work. A more sophisticated layout is on multiple levels. Consider a vase or a sculpture in this instance.

6. Signage is Important

Consider signage that reflects your art, not just a generic name sign. Velcro backed individual letters on fabric panels are a great to display your name as well. For example, if your palate is a "deep green" find a signage that matches your work. You can even take that same look and translate that on business cards. Should not be generic, but specific to you. †

Read more!




Musicians News:

The Power of Personality

by Bob Baker

stand outWhen you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.

 

Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name, address, phone number, etc. Instead, he sent this:
Git yerself down to the Broadway Oyster Bar tonight where The MELROYS will present our little Rock and Roll fandango. The food is delicious, the adult beverages are cool and refreshing, the music will be swinging, and you'll fit right in with the other beautiful people there. Showtime is 9-1. See ya there!

Gregg Hopkins
TheMelroys.com

P.S. Any person peeved by perpetual pestering such as this posting will be promptly purged from this list upon proper petition.

Ya gotta admit, this short message is a fun read -- which leads one to assume that a Melroys live show will be a fun event. And that's smart marketing. (The only thing I might add is an address and phone number of the venue for those fans who might not know where it is.)

So don't be afraid to show your personality. In fact, go out of your way to do something fun or different or creative any time you communicate with the public about your music. Got it? Good.

Read more here!



Promoters News:

11 Twitter Tips for Businesses and Promoting

by Shannon Willowby

Promoting events

Twitter is a great social media marketing tool for businesses that can lead to more customers, an increase of profit, and long-term success. However, you may not be using it to its full potential. Check out the tips below for 10 ways you can use Twitter to your advantage.

  • Always keep in mind that Twitter is about discussion rather than a hard-sell of your products or services. Twitter is not the platform for blatant sales tactics and if you decide to try it, it will most likely make your followers quickly become 'unfollowers.'

  • Promote Twitter-only sales and specials on your account. Whether it's a special phrase your customers have to say at your restaurant to get 2 for 1 drinks or a unique code that customers can use for 25% off your products online, this is a good enticement for your Twitter followers. And most importantly, it/s more of a soft-sell technique that won?t alienate your followers.

  • Use hashtags to your advantage. A hashtag is simply a pound sign (#) followed by a phrase or word. If you want to run a contest, get your followers talking about something, or promote a product or service, you can turn it into a hashtag and get your followers to join in. All of the people interested in your hashtag will use it, providing a way for your community to interact with each other and also a way for you to keep track of what people are saying about your brand.

  • Research the hashtags of your location and profession. A lot of times you'll find a market just waiting to be reached out to simply by adding #SeattleEvent to the end of your tweets.

  • Some companies are now utilizing Twitter as a way of taking orders for products and services. The direct messaging feature on Twitter allows companies to utilize an online ordering feature on their own accounts.

  • Use Twitter as a direct customer service line for your customers. This only works if your Twitter account is managed on a regular basis, but it can help establish trust and credibility, as well as encourage repeat business.

Read more here!





Food Vendor News:

How to Use Twitter for Marketing & PR

by Mike Volpe

Twitter logo

Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

Ideas for How to Use Twitter for Marketing & PR

  1. Engage your CEO in social media. Social media is a great way to have a conversation with your market and make and mange connections with prospects, customers, bloggers and other influencers. But for a CEO, the typical routes to social media can be hard. Especially if you are a larger or global company. A CEO typically has little time to write a blog or answer lots of messages and friend requests on Facebook. I cannot tell you how many CEO blogs I have seen with only 1 or 2 posts because the CEO never had time to update the blog after the first couple entries. But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments. If your CEO can send a text message, they can use Twitter from anywhere in the world as a marketing and PR tool. Twitter is actually perfect for CEO or founder who is always on the road meeting with people and who has some interesting opinions on your market.;
  2. Keep in touch with bloggers / media. It is really easy to follow someone on Twitter (see below). And you'll be surprised how often they decide to follow you as well. In fact, I have lots of people I consider "famous" in the marketing and PR worlds following me. In my opinion, this is a way easier way to connect with influential people in the media than calling and emailing them.

Read more here!





MarketPlace News:

Top 10 Booth Tips for Artists

by Amy Amdur

1. Plan Your Booth Well

Use graph paper or a computer layout program. Plan each wall, know the sizes of the work you intend to show. Hang pieces that stack on a vertical midline, and pieces that are side by side on a horizontal midline. Aim for symmetry.

2. Consistent Framing

Try to have harmonious framing so that the public's attention is on your work, not on the frames. Instead of showing one style of artwork, you really want to show a group of work. It could also be by subject matter (the way it was painted). By having one or two frame styles it keeps the focus on your booth.

art

3. Hang a Large Impact Piece or Two in the Center of Your Back Wall

It can help bring people into your booth and support the sales of your smaller pieces. When people are walking by your booth you have about 5-6 seconds to grab their attention. You want to slow the crowd down by seeing the larger, eye-catching piece towards the back of your booth.

4. Jewelers & Those with Small Pieces

Consider photo blow ups of work on the back wall and the front lower sections of your cases. If the public can easily "see" your work from a distance, they are more apt to come into your booth for a closer look.

5. 3D Artists

Consider multiple display levels, and use pedestals to show your work. A more sophisticated layout is on multiple levels. Consider a vase or a sculpture in this instance.

6. Signage is Important

Consider signage that reflects your art, not just a generic name sign. Velcro backed individual letters on fabric panels are a great to display your name as well. For example, if your palate is a "deep green" find a signage that matches your work. You can even take that same look and translate that on business cards. Should not be generic, but specific to you. †

Read more!







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