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Turn Your Artistic Hobby into a Thriving Business
by Rosalind Resnick for Entrepreneur.com When Terry Speer was a struggling art student in the 60s, he put himself through college by selling his prints and paintings at local art shows. In 1979, after eight years as an art professor, Speer left academia to do the show circuit full time with his wife, Deborah Banyas, a fellow artist and quilt maker. "I had tenure and benefits," Speer recalls, "but I was miserable. I thought, 'Why am I torturing myself as a professor when I can have more fun doing this and make more money?'" Speer hasn't looked back once. Today, he and Banyas run a homebased business selling their whimsical mixed-media sculptures at art festivals and craft shows around the country, including the recent Coconut Grove Arts Festival in Miami where they rang up sales of several thousand dollars over the three-day Presidents' Day weekend. Despite an estimated $3,000 in travel and other miscellaneous costs, Speer and Banyas ended up making a tidy profit. Then they packed up their truck and headed home to Oberlin, Ohio, where they stayed for less than a day before traveling to another show in Baltimore. "This isn't an easy way to make a living," says Banyas, who estimates that the couple exhibits at 12 shows a year. "You've got to be willing to drive a truck and get up at four in the morning."
Musicians News: Getting Past the Gatekeepers
by Ari Herstand
I desperately wanted to get my song "Last Day" on Grey's Anatomy because I thought it was just perfect for the show. So I researched who the music supervision company for the show was and discovered they had a blog. I read up on the blog and found that one of the music supervisors in the office wanted some Samoas Girl Scout cookies and couldn't find any. I quickly went out and bought some and sent her a package of Samoas (Carmel Delights) along with my CD and a handwritten note with my email address included. I didn't follow up, SHE ACTUALLY CONTACTED ME and thanked me for the cookies and said she'd try to place a song. She hasn't, but I've developed a cordial email relationship and she always replies to my emails now. The thing that surprised me most when really getting in deep with the business and networking, was that the gatekeepers to some of the most exclusive opportunities were actual people, with personalities, opinions, feelings, sweet tooths and bad hair days. This sounds like a given, but knowing this changes the way you approach them. No one wants to be approached like they're on a different level and that you're inferior - well, possibly Kanye, but for all the obvious reasons.
Read more here!
Food Vendor News: Finding Events & Marketing Your Mobile Vending Business
by Robert Berman
Event Promoter News: When Should I Send Out My Press Release?
by Heather McDonald
You know how important a press release is to get the word out about whatever your band or label has going on, be it a new album, a tour, or some other piece of news. But sending that press release a the right time is another key piece of the puzzle to getting media coverage. How do you get the timing right?
As you might imagine, the answer to this question depends very much on the media you are contacting. Radio has a different lead time than a national print magazine which has different timing requirements from a website, and so on and so forth. There are ways you can take some of the guess work out of the equation, however. Do a little research and create a database:
Marketplace News: Considering Your Entry Thoughtfully and Strategically
by Harriete Estel Berman Read the application/prospectus thoroughly and determine how your work can best match the stated premise or expectation of the juried exhibition, craft show, book or magazine. Know your audience and speak consistently to it from images to application. Is the venue appropriate to your work? A venue that has only displayed wall-hung paintings and prints may not be prepared to display jewelry or objects. An exhibition site expecting work that will be displayed outside may not even have indoor exhibition space protected from the elements, sun, rain or dust. Research what type of work they are prepared to handle and display.
- Artists and Crafters News: Turn Your Artistic Hobby into a Thriving Business
- Marketplace News: Considering Your Entry Thoughtfully and Strategically
- Musicians News: Getting Past the Gatekeepers
- Event Promoter News: When Should I Send Out My Press Release?
- Food Vendor News: Finding Events & Marketing Your Mobile Vending Business
- Artists and Crafters News: Art Festivals: Frequently Asked Questions & Other Practical Matters
- Marketplace News: How to Scale Your Art Business
- Musicians News: 10 Tips for Surviving Summer on the Road
- Event Promoter News: Automatically Generate Leads for Your Event Year Round
- Food Vendor News: Food Concession Menus - Know Your Market
- Artists and Crafters News: Dynamic Detail Images Are Key
- Marketplace News: Dynamic Detail Images Are Key
- Musicians News: Stop Burning Bridges.. Or Your Career Might Go Up In Flames!!
- Event Promoter News: North Carolina Apple Festival
- Food Vendor News: Choosing Between a Permanent and Mobile Food Concession Operation
- Artists and Crafters News: Why Your Online Presence is Important
- Marketplace News: Why Your Online Presence is Important
- Musicians News: Why Your Online Presence is Important
- Event Promoter News: Why Your Online Presence is Important
- Food Vendor News: Why Your Online Presence is Important
- Artists and Crafters News: Why Artists Must be Ready for Online Commerce
- Marketplace News: The Beauty of Community
- Musicians News: For Love Or Money
- Event Promoter News: Tips on Creating & Managing a Street Team
- Food Vendor News: How to Start a Food Truck Business
- Artists and Crafters News: Dazzle Juries with Amazing Images
- Marketplace News: Stopped By Calamity
- Musicians News: Every Song Tells A Story
- Event Promoter News: Demographic Data is Crucial To Event Success
- Food Vendor News: Give to Receive
- Artists and Crafters News: Carve Out Time for Online Networking
- Event Promoter News: Step Up Your Entertainment and Step Up Your Event!
- Food Vendor News: The Biggest Factor
- Artists and Crafters News: Holiday Crafting Ideas
- Marketplace News: 5 Tips to Maximize Online Holiday Shopping Sales
- Musicians News: The Power of Personality
- Event Promoter News: Why Collect Qualitative Data?
- Food Vendor News: Best Practices for Food Operators
- Artists and Crafters News: Flying Solo
- Marketplace News: The Importance of Showing Up
- Musicians News: Tips For Becoming A Local Star
- Event Promoter News: Setting the Image of the Event
- Food Vendor News: What Food Concession Business is Right for You?
- Artists and Crafters News: Take the Leap!
- Marketplace News: Crafting Your Brand
- Musicians News: Approaching Music Journalists
- Event Promoter News: How to Maximize Sponsorship Opportunities
- Food Vendor News: Fusion Trailer Trends
- Artists and Crafters News: A 10 Step Approach to Develop a Series of Exhibition Paintings
- Marketplace News: The Power of Simplicity
- Musicians News: Managers - You Can't Live With Them, But Can You Live Without Them?
- Event Promoter News: Keeping Your Crowd Cool At Outdoor Events
- Food Vendor News: A Food Concessionaire Remembers Her First Event
- Artists and Crafters News: Be Your Own Publicist
- Marketplace News: Art + Commerce
- Musicians News: How To Prepare For Gigs And Make Your Live Shows Better
- Event Promoter News: Improve Festival Logistics with Golf and Utility Cars
- Food Vendor News: Gordon Ramsey's Recipe for a Successful Business
- Artists and Crafters News: How to Engage Your Art Website Visitors
- Marketplace News: How to Find Craft Shows That Rock
- Musicians News: Tips on Playing Live Music as a Band
- Event Promoter News: Outdoor Event Tips
- Food Vendor News: Wholesale Myth: Do I Need A Business License Or Tax ID?
- Artists and Crafters News: Art Blogging 101
- Marketplace News: Unseen Unsold
- Musicians News: Your Music on Pandora Internet Radio
- Event Promoter News: DIY Music Tips: Become a DIY Promoter
- Food Vendor News: Food Truck First Impressions
- Artists and Crafters News: The Upside of Rejection
- Marketplace News: Profit Tips for Art and Craft Business
- Musicians News: License Your Music to Movies and Television Shows
- Event Promoter News: It's Time Your Event Went Mobile
- Food Vendor News: A Commissary Serves a Variety of Functions in a Food Concession Business
- Artists and Crafters News: When You Should Post to Social Media
- Marketplace News: 4 Reasons to Create Abundance versus Clutter
- Musicians News: 1,000 True Fans
- Event Promoter News: Event Venue Selection
- Food Vendor News: Vending Carts or Food Concession Trailer
- Artists and Crafters News: Be Choosy About Your Craft Shows
- Marketplace News: Absence of Formula
- Musicians News: Opening Acts... Does Playing Before a Rock Star Make You One?
- Event Promoter News: Event Venue Selection
- Food Vendor News: A Concession Business Can Be Big or Small
- Event Promoter News: Buying and Booking Talent
- Artists and Crafters News: What to do When You're NOT Accepted to a Craft Fair
- Marketplace News: 11 Ideas to Create a Fantastic Atmosphere and Environment
- Musicians News: Festival Bookings: Part 3 - When to Book Festivals
- Event Promoter News: Setting the Image of Your Event
- Food Vendor News: Five Ways to Build Your Staff Management Skills for a More Profitable Food Concession Business
- Artists and Crafters News: Things Successful Artists Do Differently
- Marketplace News: Facebook Timeline for Visual Artists: 7 Essential Features for Marketing Your Art
- Musicians News: Festival Bookings: Part 2- Book Two Years on One Call
- Event Promoter News: How to Get Your Event Noticed!
- Food Vendor News: What's The Deal on Daily Deals For Food Businesses?
- Artists and Crafters News: Choose One
- Marketplace News: Tough Love for Selling Online
- Musicians News: Festival Bookings: Part 1- Plan your Approach
- Event Promoter News: Be Your Event
- Food Vendor News: How To Find Events For New Food Concession Operators
- Artists and Crafters News: Why Liability Insurance Brings You Peace of Mind
- Marketplace News: Spice Up Your Craft Booth
- Musicians News: Getting Into the Minds of Festival Artistic Directors
- Event Promoter News: The Business Plan That Always Works
- Food Vendor News: Don't Rely on Your Homeowners Insurance
- Artists and Crafters News: How to Attract Local Art Buyers to Your Art Website or Blog
- Marketplace News: SEO for Artists: Structuring URLs
- Musicians News: Artist Development Part 2
- Event Promoter News: How to Get Your Event Noticed!
- Food Vendor News: What Every Vendor Should Know About Events
- Art Festivals: Artists Rule!
- Marketplace News: 10 Tips for Starting Your Small Business
- Musicians News: Getting Openers & Support Act Slots
- Event Promoter News: Event Location & Physical Facilities
- Food Vendor News: Liability Insurance for Food Vendors, What to Know
- Marketplace Sellers: Makin' It and Savin' It
- Musicians News: Artist Development
- Event Promoter News: A Different Way to Promote
- Food Vendor News: Sanitation Tips
- Art Festivals: Come Early Stay Late
- Marketplace Sellers: Analyze Your Business
- Musicians News: It's All About Who You Know
- Event Promoter News: How to Get Thousands of Links to Your Website
- Food Vendor News: How to Be a Food Vendor at Festivals
- Art Festivals: A Marketing Plan for Your Craft Business
- Marketplace Sellers: How to Set Up for an Art/Craft Show - Checklist
- Musicians News: All About The Benjamins
- Event Promoter News: Get More from Your Public Relations/Marketing Efforts
- Food Vendor News: Concessions Season Special Report
- Artists: Ten Steps to Successful Custom Work
- Marketplace Sellers: How to Sell Items at Festivals in 7 Steps
- Musicians News: Set Goals: Your Rockstardom Wasn't Built In A Day!
- Promoting: How to Promote a Local Event.
- Art Festivals: Frequently Asked Questions & Other Practical Matters
- Marketplace Sellers: Make Your Online Store Stand Out
- Musicians News: Getting Fans for Free
- Event Promoter News: If They Don't Know, They Won't Come
- Promoters: The Basics of Promoting
- Art/Craft: Holiday Arts and Crafting Ideas
- Marketplace Sellers: 5 Tips to Maximize Holiday Shopping Sales
- Musicians: Guerilla Promotion and Artist Development
- Promoters: 11 Twitter Tips for Businesses and Promoting
- Art/Craft: Helpful Art Marketing Tips from the Atlanta Zapp Conference
- Food Vendors: Transferring Ownership of Your Business
- Marketplace Sellers: Using Technology to Stay Competive
- Musicians: Five Things To Look For in a Music Manager
- Promoters: How to Leverage Facebook and Your Event Marketing
- Art/Craft: 8 Reasons Why Artists Should Join Google Plus
- Food Vendors: Important Questions to Ask When Researching Food Concession Venues
- Marketplace Sellers: How to Write Good Product Descriptions for an Ecommerce Site
- Musicians: 21 Ways to Collaborate with Other Artists & Bands to Get More Fans
- Promoters: Recruiting Volunteers for Your Event
- Art/Craft: Social Media Netiquette for Successful Artists
- Food Vendors: Starting a Food Vendor Mobile Business at Fairs, Carnivals & Festivals
- Musicians: What's Wrong with 'American Idol'?
- Promoters: Boost Your Exposure with Online Advertising
- Marketplace Sellers: Sell More With Good Photos
- Art/Craft: Art Is a Verb, Not a Noun
- Food Vendors: A Successful Food Stand Business Starts with Soul Searching
- Musicians: How a Positive Attitude Will Advance Your Career
- Promoters: Fundraising and the Finance Team
- Art/Craft: Judge and Jury - What to Expect When Entering Art Shows
- Food Vendors: Tracking Expenses In A Mobile Business
- Musicians: How to Make Money From Your Songs
- Art/Craft: Top 10 Reasons Galleries Reject Artists
- Food Vendors: Organic Food on the Festival Circuit
- Musicians: When to Send Out a Press Release
- Promoters: Marketing Plan for Festivals
- Art/Craft: Are Your Prices Unrealistic?
- Musicians: 5 Tips for Music Career Success
- Food Vendors: Starting a Food Stand Business as a Solution to Unemployment
- Art/Craft: Tax Considerations for Self-Employed Arts & Crafts Vendors
- Musicians: The Power of Personality
- Promoters: Step Up Your Entertainment, Step Up Your Event
- Art/Craft: When to Make Your Craft Business a Legal Entity
- Food Vendors: How to Start a Food Truck Business
- Musicians: Getting Your Music on Internet Radio
- Art/Craft: 12 Tips for Selling More Art in a Recession
- Promoters: The Best Way to Find Sponsors for Your Event
- Musicians: Could You Teach Guitar?
- Art/Craft: Clearing the Creative Clutter in Your Head
- Promoters: 7 tips to Successful Event Planning
- Art/Craft: Creating a Marketing Plan
- Musicians: When Does an Artist or Band Need a Manager?
- Art/Craft: You are in Charge of Your Art Career
- Musicians: How to Write an Artist Biography: A Bio Made Simple
- Promoters: Automatically Generate Leads for Your Event Year Round
- August 2010
- Art/Craft: Community for Small Business
- Musicians: How To Get Bloggers To Write About You - Become a Reader & a Commenter
- Art/Craft: The Greeting Card Market
- Musicians: Outsource These 5 Things now & Focus on Your Music
- Promoters: Event Location & Physical Facilities
- Art/Craft: Craft Show Booth Setup
- Food Vendors: Best Practices for Food Operators
- Musicians: Social Media & Online Marketing for Musicians
- Art/Craft: What to do When You're NOT Accepted to a Craft Fair
- Food Vendors: Important Event Procurement Activities, Part 2
- Musicians: OPENING ACTS: Does Playing Before A Rock Star Make You One?
- Promoters: Setting the Image of the Event
- Art/Craft: How to Photograph Your Artwork (Part 2)
- Food Vendors: Four Steps to Procuring Food Booth Space (Part 1)
- Musicians: A Beginner's Guide to Creating Finance for Recording & Travel Expenses
- Art/Craft: How to Photograph Your Artwork (Part 1)
- Food Vendors: How To Find Events For New Food Concession Operators
- Musicians: Booking Festivals, Fairs & Events
- Promoters: Buying & Booking Talent
- Art/Craft: To Tweet or Not to Tweet: That is the Social Media Question
- Food Vendors: How to Use Twitter for Marketing & PR
- Musicians: In 2010 It's All About The Data
- Art/Craft: 8 Tips for Setting Boundaries
- Food Vendors: Which Food Concession Business is Right for You?
- Musicians: The Five Key Steps to Songplugging (Part 2)
- Promoters: Tips on Creating & Managing a Street Team
- Art/Craft: Art Festivals: FAQ and other Practical Matters
- Musicians: The Five Key Steps to Songplugging
- Promoters: Promoting - If They Don't Know, They Won't Come
- Art/Craft: Words to ACT on: The DNA of a Productive Artist
- Food Vendors: How to Start a Food Concession Business: An Entrepreneurs Checklist - Part 2
- Musicians: Three Methods to Getting Openers & Support Act Slots
- Art/Craft: 8 Ways to be More Financially Savvy
Vendors: How to Start a Food Concession Business:
An Entrepreneur's Checklist - Part 1
- Musicians: How I Got A Bunch Of New Facebook Fans
- Art/Craft: Craft Show Supplies
Vendors: Finding Events & Marketing Your Mobile Vending Business
- Musicians: Building Your Music Career
- Promoters: Get More from your Public Relations/Marketing
- Art/Craft: Will You Take Less?
- Musicians: Inside the Head of a Music Reviewer
- Art/Craft: The Business Side of Craft Shows
Vendors: Life as a Vendor
- Musicians: Hints On How To Submit Music For Review
- Art/Craft: Make a Profit Selling Homemade Crafts With a Record Keeping System
Vendors: Self Employment & the Recession
- Musicians: How to Successfully Book Follow-Up Gigs with Club Owners and Bookers
- Promoters: FNO Launches Quarterly Promoter Newsletter
- Art/Craft: Carve Out Time For Online Networking
Vendors: 2009 Concession Season Special Report
- Musicians: Radio Play - Will Topping The Charts Make You Bigger Than Elvis?"
Dealing With Fear and
- Musicians: Scandalous Behavior: "What Happens At The Afterparty, Stays At The Afterparty!"
Gain Insight into Art Career Success
- Commercial/Food Vendors: A Successful Food Concession Business Starts with "Soul Searching"
- Musicians: Booking Festivals, Fairs, and Events
- Art/Craft: Ten Steps
to Successful Custom Work
- Commercial/Food Vendors: The Biggest Factor
- Musicians: Leave Your Drama At Home: "More Rockin' And Less Squawkin'!"
Dealing with the "Be-Backs"
- Commercial/Food Vendors: Dealing with the "Be-Backs"
- Musicians: 4 Ways to Attract More Fans
- Art/Craft: The
Craftaholic Accountant's Take on The Business
Vendors: The Craftaholic Accountant's Take on the Business
What's Happening with Major Labels
Production And Pricing Of Craft Show Items
Vendors: 10 Ways to Sell Your Product Faster
The Business Side of Craft Shows
There is No Such Thing as Bad Press
Vendors: Spice Up Your Display
it in the Music Industry Means Staying Committed
Vendors: Minimize Risk
Art Show Profit Tips
a Career in the Music Industry
Vendors: Mobile Catering
"Free Wireless Terminals" a myth
Up, Get On And Get Off: Being a Professional Musician
- Commercial/Food Vendors: "Free Wireless Terminals" a myth
- Enhance your Craftwork
- Band Managers: Can't live with 'em, Can't Live without 'em!
Sales: Tips for all Exhibitors
your Arts and Crafts
Goals in the Music Industry
Vendors: It's Spring Time!
Edition: The Secret
- Performers Edition: The Secret
Edition: The Secret
Internet Scams Targeting Artists
About Being The Opening Act
for new Exhibiting Artisans
Press Kit for Touring Musicians
at Flea Markets
- Come Early, Stay
Late: Make More Money at Festivals
Time! Tips for Musicians on
the Day of the Gig
for Food Vendors and Commercial Exhibitors
Your Booth and
Building Homebase Support Part 2
Vendors! - Applying to Festivals
Booking Shows! for
Building Homebase Support Part 1
Booking Shows! for Commercial Vendors
- Art versus Craft
Fast Freddie Makes
with his Music
Expenses in the Mobile Food/Exhibitor Industry
- Creating Customer Mailing Lists
Gidget Makes $100K
with her Music
to Price your
Artists in a Download Music Economy
License Or Tax ID?
Your Name and Raise Your Prices
Subject Matter that Sells
Tips for Independent Musicians
Need Help Buying Art
Advertising for your
Costs - Tips for
Art of Conversation: Increase Sales
- Making More Money in the Music Biz
for Trade Shows
your sales at Art Shows
- Booking Benefit Gigs
Saving Tips for Festival Vendors
to stand out from competition
- 14 way to increase your tips
your product before you sell it
to sell your
products without competition
- The true meaning of INDIE
five habits of highly successful small-business owners
- Nov./Dec. of 2004 - How do I copyright my website?
- June/July/Aug. of 2004 - Creating an Effective Business Card
- April/May of 2004 - 160+ Things to Take to the Show
- March of 2004 - How to Become Almost Famous
of 2004 - Craft
- Dec./Nov. of 2003 - How to Photograph your Work
- October of 2003 - Tips to Maximize Show Sales!
- Aug./Sept. of 2003 - Creativity Basics
- July of 2003 - Analyze Your Business
- June of 2003 - Art Festival Musings
- May of 2003 - Getting Links to Your Website
- April of 2003 - Choosing the Right Kind of Show for You
- March of 2003 - Promoting Yourself
- Jan./Feb. of 2003 - Show Application Tips
- Nov./Dec. of 2002 - Give To Receive
- October of 2002 - Show Refund Policies
- September of 2002 - Trade Shows, Are they for You?
- August of 2002 - Trademarks - The Ins and Outs
- July of 2002 - Financing Your Business
- June of 2002 - Twilight-zoney world of outdoor shows!
- May of 2002 - Business Plan That Always Works
- April of 2002 - 63 Questions on Choosing the Right Show
- March of 2002 - Tax Advantages for the Self-Employed
- February of 2002 - Keeping the Creative Juices Flowing!
- January of 2002 - Selling at Festivals and on the Web
To discuss topics like these, visit the FNO Forums.