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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

June 2016 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

The Art of Making an Emotional Connection

by Carolyn Edlund

Sell more of your work by talking about what matters most to your customer.

When I first started the art festival guide I had a somewhat clear organization and, once I decided on the main points to cover, I kept to my outline more or less faithfully. During the course of art festivals, I would think of bits and pieces and almost all of them fit neatly into my chapters...almost. Another phenomenon that occurs in art festivals is that some of us get a lot of visits from artists that want to entertain the idea of embarking upon the art festival adventure. Most of them ask the obvious questions but some pose a few practical and sometimes not so obvious questions. There is so much more to know!Back in the day when I represented a major art publisher, we kept careful track of the most popular sellers in our poster line. The "Bon Voyage" category most often ranked #1 in poster sales. This collection featured photographs of fabulous destinations around the world.

Why were these posters our bestsellers? Because just about everyone loves imagining an escape to a tropical island, or climbing a mountain to see an amazing view like the ones in the posters. Those incredible photographs reflected the memories and aspirations of our customers. They acted as a reminder of the good life, a dream vacation or a very special trip taken in the past. Each one connected on a very basic emotional level, offering a slice of happiness.

Take a look at your own body of work. How does what you make connect emotionally with the customers you would like to cultivate? What does it offer them? Answering that question is key to planning your marketing message, because it enables you to address what customers care about most - themselves.

When you create messaging to market your work and when you speak about your art in person with potential collectors, keep this simple truth in mind. Tell your story, describe your process and inspiration, but don't forget that an essential part of making a sale involves sharing how it will directly affect your customer. They need to know, "What's in it for me?"

Place yourself firmly in your customer's shoes. Why should they buy from you? Then, let them know.

Read more!

Musicians News:

When Does a Band Need a Manager?

by Hugh Hession

Lately, I've been caught up in an online music industry group regarding when the best time is for an act to join forces with a manager to further their career opportunities. There were a multitude of opinions about this topic from a variety of industry managers and marketing people. It's a great topic, worthy of discussion.

Something to think about when you read further, is the level and type of management. Management companies have exploded onto the scene in the last 10 years, but not all are the same. Just like music artists, there are both indie and major league managers. Some manage everything, others focus on specific career objectives.

The music industry continues to change rapidly. These changes are beginning to usher in a new dynamic involving manager/artist relationships and the services they offer.

So, let's get started. The two primary schools of thought on the right time for a manager.

1) In The Beginning
There were a few who took that stance that an act needs a manager immediately. Their rationale was that a band or vocalist just starting out typically doesn't have the contacts or knowledge to impact their advancement. They need all the help they can get to stand out. Tough for me to argue with that one. As an advocate for musicians, I know first hand how tough it is.

This presents an interesting scenario for both the artist and the manager - a Catch 22 of sorts. The budding artist could use the valuable direction and contacts from an established manager, however they are not making enough income for a manager to take notice.

A manager may very well acknowledge the raw talent of a new artist (I know you're thinking "well - just wait until they hear me!") but would be taking a huge investment of time to see anything come to fruition within 6 months to a year. Simply put, an artist or act needs to have something happening (a fan base is a given) to be enticing for a manager to give a nod. They need something to market!

Read more here!

Promoters News:

Tips to Help You Be a Better Event Planner

by Kristy O'Connell

As an event professional, you know that with all of the excitement, creativity, and smiling faces also comes weeks of planning, strategizing, and tying up loose ends.

To make this process less cumbersome and more actionable, we've created this list of actionable business tips that will help you be a better businessperson and a better event organizer.

1. Meditate More, Stress Less

It is no secret that the pressure event organizers face when planning an event can lead to a lot of extra baggage both mentally and physically. From the moment an event is booked, the clock is ticking, and deadlines, last minute adjustments, and the strong drive to go above and beyond often hover over organizers.

These are the types of stresses that can actually hinder you rather than propel you into the right direction, so it's important that you not only take these challenges in stride but that you also remember to care about your own well-being. Not only can stress restrict creativity, but it can also lead to difficulty focusing, to issues completing tasks on-time, and to long-term health problems.

There is no room for counterproductivity in event planning, so we recommend meditating as a way to manage work-related stress and improve your event planning skills. If meditating isn't for you, we suggest that you find an outlet that focuses your attention elsewhere and facilitates mindful thinking.

Read more here!

Food Vendor News:

What Every Vendor Should Know About Events

by Chris of stitchesndishes.com

Mobile food festivals, food truck round-ups, food truck fairs, food truck throw downs.. they go by many different names, but at the end of the day, they're all the same. It's a fact that when multiple food trucks, carts and stands congregate in a single location,

They draw masses of hungry customers, curious and excited about the food options before them. Are they really all the same, though?

All too often do we hear that event goers leave events feeling cheated, and mobile food operators drive away in the red. What makes one event successful and another a virtual food truck graveyard?

There is a very simple golden rule in operating a mobile food business that most operators tend to overlook. Hope is for the weary; confidence in knowledge is the key to success.

Before you say 'yes' to that next tempting food truck extravaganza, arm yourself with knowledge to make an informed decision. This is your business, after all, and the event organizer holds your livelihood in his hands.

1. Does the organizer come with a track record? Too many inconsistencies means the organizer doesn't possess the knowledge and experience to produce successful events. Ask the organizer to account for low turn-out events, previous complaints, etc. If the organizer has little or no track record, be skeptical at best.

2. Is the event a 'pop up' or regularly scheduled event? Regularly scheduled events which occur at the same location on a regular frequency are much easier to judge. They typically come with a reputation. Pop up style events rely entirely on the experience and reputation of the event organizer.

3. How many people and vendors are expected to attend the event? If the organizer can't give you a solid estimate, how can you plan your inventory for the day? Ask the organizer for the estimated attendance, then ask how he derived these numbers. If the organizer has a solid track record, you can more than likely feel confident in his answer.

Pay very close attention to how the organizer is promoting the event, and remember the golden rule of advertising - only 1%-2% of the people reached will buy a product. Targeted advertising increases the odds of higher attendance.

Read more here!

Marketplace Sellers News:

How to Sell Items at Festivals in 7 Steps

by Jackie DeVore

Ready to take your arts and crafts to the next level? In this article, we'll go over how to set up your products at a craftshow in a profitable way.

Step 1. Create Your Product

Before you get started on finding a festival, you'll want to determine which of your products you can make easily and quickly, and can set up at a craft show. It's a good idea to choose items that are unique to your style and that you can mass produce when needed. Keep in mind you'll be traveling with this product, displaying it, and will be creating a lot of the product at any given time. You'll want enough items to fill a large (10' x 10') display without running out of items. If a customer is forced to wait for the product until after a craft show, they'll likely lose interest.

Step 2. Find Your Festival

A good way to decide what kind of festival is best for you is simply to go to festivals. Take a look at the vendors that are currently booked at certain shows in your area, and what the attendees are looking for. Keep in mind that you don't want too much competition for your own product, but you do still want to stay relevant to the theme of the festival. Talk to the vendors at the show to see what their experience is. Be sure to do your homework.

Read more!

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