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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

October 2015 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

Not Getting Responses From Events You've Contacted? We're Here to Help!

by Michelle Morrison of the FestivalNet Staff

We know that the wait can feel like forever after you've submitted your application to a prospective event. And not hearing back at all can feel very discouraging. But fear not! We've compiled some trade-secrets to help you get ahead of the pack, improve your response rate, and get accepted to more events!.

In most cases it's actually what you do BEFORE you contact the event that will set you up for a better response rate in the end:
  • Make sure you are contacting the right events for your product/service. Our Pro Search can help you with that. For example, selecting categories from the "Allowed" drop down in the "Exhibitors" box will find events that allow what you do. For more search tips, there's a help link in the top left corner of Pro Search
  • Be sure the deadline date has not passed. Contact each event well in advance of their application deadline, otherwise emails & calls will not likely be returned. Use our handy "Deadline Reminder Newsletter" and the "Deadlines" option in Pro search to get ahead of the game.

Important note about deadlines:

    Keep in mind that a posted deadline doesn't mean applications will always be accepted up until that date. Festivals will frequently fill all open slots before their posted deadline. That's due to no fault of your information source, it's simply the way the business works.
  • Check out each event's website for additional application info and specific instructions. Always follow each event's requirements exactly as indicated for successful application acceptance. Promoters usually post tons of specific requirements for their event so read them carefully!

Read more!

Musicians News:

9 Things To Consider When Choosing A Music Venue

by Ari Herstand

So many musicians that You know where to play locally. You've been to most clubs and have made mental lists of the venues you'd like to play. Some of them are venues you want to pursue now and some you set as ones to work for when your fan base is a bit bigger. Some you've played and have vowed never to play again and some you can't wait to get back in at. But what about booking a tour where you don't know the town, have never seen the venues and don't have people on the ground to report back?

play more music

Here are 9 things to consider when choosing a music venue either at home or when booking a tour:

1) Capacity

Every booker wants to know what your draw is. If you have no history in the area (and no online buzz) then your draw is 50. Well, that's what you'll say. You can get 50 people out to any show if you're smart about promo (and team up with great local openers). Locally, once you're experienced and have a name around town, when you book your big shows every 6-8 weeks you'll have a pretty good idea of how many you can bring.

When you can, always book a venue with a capacity one person smaller than your draw. Meaning, if you can draw 500, book a 499 cap room. If you can draw 50, look for 49 cap rooms. It's better to sellout a 200 cap room than play a 500 cap venue and have it two-thirds empty. Sure, it's cool to put well-known venues on your tour calendar, but it's better for your overall career to pack people in and give the best possible show to a full house - regardless of the size. Those who get in will be buzzing with excitement that they can experience an exclusive (to ticket holders) event and those who get turned away will know your next time through they'll need to get tickets quickly.

Read more here!

Promoters News:

10 Steps to Getting Corporate Sponsorship for Your Event

by Ron Strand

This article provides some guidelines for determining the value of a sponsorship, finding prospects, writing a proposal, selling the sponsorship and fulfilling the agreement after the sponsorship is sold. I have broken down this process into the following ten steps:

1. Plan the Event with Sponsors in Mind

When doing your event planning, recognize that corporate sponsorship is a form of brand advertising. The basic intention of sponsorship is to conjure up positive associations between the corporate brand and sports, arts or charity brands (or similar activities) in the mind of the consumer. This is done by naming events or by displaying corporate logos at events or venues and in the media that advertise the event.

Events are often planned and venues are chosen solely based on the needs of the participants and spectators. If possible, chose a venue with the sponsor's needs in mind. You may even go a step further and plan the event with potential sponsors. Ask them how you can accommodate their needs.

2. Identify Your Assets

Walk through the venue and identify all the potential places that a sponsor might advertise their brand name and/or logo. Typical places are banners over entrances, signs visible by passing traffic, backs of spectator seats, booths erected on the site, programs that are used by participants, t-shirts for participants, etc. The potential for logo placement can be just about anything so use your imagination.

Read more here!

Food Vendor News:

Mobile Food Vendor Requirements

by Julie Davoren

As a mobile food vendor, you can sell food and snacks from one location to the next; however, you must first obtain a food handler's permit from the health department of the state in which you sell your goods. In addition to completing an application form, there will be a full inspection of your unit before you receive authorization to sell food from your mobile restaurant. Whether you use a cart, trailer or vehicle, there are certain requirements that you must meet before you receive a permit. The authorities must be convinced that your food business meets their standards.


Food safety is a major issue in public health, and the equipment you use must be appropriate. For example, if you operate a pushcart in Dallas, your container can be no longer than 6 feet. The roof vents of your container should prevent dust and flies from entering. Similarly, ensure that you cover doors, windows and any other opening in mesh to keep out flies and other insects. The opening for serving should be as small as possible for the same reason. Also, make sure that you seal and repair all cracks and crevices and that your interior is of stainless steel.

Read more here!

MarketPlace News:

6 Ways to Influence Customers

by Carolyn Edlund

Do you know why your customers are buying from you? Is it your products - the style and quality of your handmade work? Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume.

It's no secret that emotions are powerful factors that move people into action and cause them to make a purchase. To increase your sales, you must understand and appeal to them emotionally. There are many other artists and craftspeople out there with wonderful offerings.

Why will that customer choose you?

  1. Make them feel uniquely special. Smile and truly welcome your customer. Exchange pleasantries without going to a hard sell first. Your attitude must be one of friendly service and interest in them.
  2. Offer lots of information. Consumers look for trustworthy, knowledgeable individuals to educate them on a purchase. Trust is the most important factor leading to long-term relationships and repeat sales.

Read more!

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