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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

September 2015 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

What's Killing Your Art Sales

by Carolyn Edlund

Is your art business about to pass away? Here are some reasons why your sales may be dying.

Non-existent Website. At this point in time, if you don't have an art website, there is simply no excuse. You are invisible to virtually the whole world. And if you have one that hasn't been updated in years, that doesn't help either. It will look like you're out of business, or perhaps you've expired.

Poor photos, anyone? Are shoppers inspired to buy after viewing blurry, poorly lit, or overly small photos of your art? Um.. No. Time to reincarnate your portfolio as a stunning visual feast for the viewer!

They're not hearing what they need to know. What is it that you really do? Don't keep them guessing. You have to tell your story, and share your inspiration and your process. Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors. And give them the details, on how to order, shipping times, the whole nine yards. The more comfortable they feel, the more likely to pull out their wallets. Isn't that better than being six feet under?

Read more!

Musicians News:

Outsource These 5 Things Now And Focus On Your Music

by Greg Rollett

play more musicSo many musicians that read our site or go through some of our training go back to the same problems.

They are musicians, not marketers or internet superstars. This post is not meant to be an argument for the musician / businessman, but rather for those that want to get some things off their plate. We have been experimenting with outsourcing firms, VA's and local workers (college students/super fans) to see what we can dish off a musician's plate so they can focus on the bigger picture items.

Here are 5 things that can be outsourced and give you a sigh of relief:
  1. Blog research.
    You can spend a good amount of time looking through blogs to find relevant sites looking for authors who accept your kind of music and have enough traffic to warrant some effort. Having a team member do this research will give you the upper hand in this equation. Be sure to collect the site name, URL, contact info, Twitter handle, Compete traffic data and Google PR so you can sort both their relevance and the priority you give each site.

Read more here!

Promoters News:

Event Evaluation

by The Writing Team of eventeducation.com

Steps Involved in Writing the Evaluation of an Event

Event evaluation is necessary to make you and your team more efficient and effective, the next time you organize an event. It is all about finding your mistakes and learning from them. Event evaluation should be done immediately after the event is over or the next day. Conduct a meeting with your team members to evaluate your event.

Step 1: Determine the extent to which event and advertising objectives have been achieved.

If you are not able to achieve your event and advertising objectives through your event, then no matter how much people enjoyed the event or how much popularity your event got, it is a complete failure on a commercial level.

Read more here!

Food Vendor News:

How Important is Signage?

by Barb Fitzgerald of foodbooth.net

Hands down, one of my favorite times of the day is after the booth is closed when I trot off to the camper, crack open my favorite snack (chocolate), and get down to counting the money. That is, unless sales were poor. Then, I can't wait to finish the day so I can slink away to scrub the big capital "L" off my forehead in private.

There are hundreds of principles and variations of principles that influence the success of a food booth at any given event. Many are controlled by the coordinator, such as booth location, booth/attendance ratio, duplication of menus, and overall organization and promotion of the event. There are many more principles that are controlled by the vendor, such as; your menu, how well you promote your menu, booth presentation, quality of service and product, efficiency, pricing, and expanding your customer base by consistently returning to the same event. There are still other principles that are out of everyone's hands, such as the weather and local economy. It's my opinion that, in this business, the four most important factors that influence sales are: signage, booth location, menu, and operational efficiency. Of those four, three (signage, menu, and operational efficiency) are entirely within your control.

Read more here!

MarketPlace News:

3 Questions Every Artist Should Ask before Launching their Art Business

by Carrie Lewis

So you're thinking about striking out on your own as an artist?

Congratulations! Small business ownership can be the single best opportunity for success as an artist. Go into the process with your eyes wide open, though. . .

Read more!

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