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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2013. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

April 2013 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace

How to Engage Your Art Website Visitors
by Carolyn Edlund of artsyshark.com

Getting website traffic is step one. Now, keep those visitors in the loop and coming back. Here are a few tips on increasing engagement with visitors to your art website:

"9 Knots" by artist Manon Sander

1. Make your Home page inviting with a compelling image of your work and a professional design. Be sure that your website is easily navigated. Frustrated visitors will just click away.

2. Craft your "About" page carefully, because it's not all about you, it's also about your website visitor. To keep them reading you need to create "emotional resonance." Tell your story in an authentic, personal way, in the first person. Include your photo so they feel that they know you. Don't get caught up in unintelligible artist statements that no one can decipher.

Read more!


Tips on Playing Live Music as a Band

By Blake Guthrie for helium.com

 

play as a bandThe absolute, number-one, most important thing to remember when playing live music in front of an audience is this:

 

IF YOU'RE NOT HAVING FUN, THE AUDIENCE ISN'T HAVING FUN

 

It doesn't matter if you are a serious folk act, or a surf-rock band, if the audience senses you are uncomfortable on stage they will become uncomfortable themselves and only applaud because they are being polite. They might have paid a lot of money to see your act in a club, or they might have paid nothing at all, because it's an open mic night at a local coffeehouse, but a live performance is a fluid situation and no one likes to see an act uncomfortable on stage. Which leads us to our next bit of advice:

Read more here!


Outdoor Event Tips
by the Writing Team of InsureEvents.com

The spring and summer seasons are the busiest times of the year for us, and hopefully for you too. Warm weather blankets the entire country and everyone wants to be outdoors in the sun and fresh air.

This makes a perfect setting for an outdoor event. But, be forewarned, an outdoor event can easily be twice as difficult to organize as an indoor one. And, don't assume an outdoor event will cost less to produce than an indoor one. That is rarely the case.

Based on our experience and the feedback we get from clients, here are our top tips to help assure a successful outdoor event:

1. Plan ahead, plan way ahead.

The first step once you have decided on a date and location is to obtain a permit. Make sure you're legal. Nothing will shut you down quicker, and at the worst possible moment, than omitting this step.

Read more tips on outdoor events!


Wholesale Myth: Do I Need A Business License Or Tax ID?
by Joaquin Reveron of videogamesmystery.com

One of the myths that is still prevailing in the wholesale business is the "business license and tax I.D need" in order to achieve wholesale success. It is a big mistake to get such an opinion as a fact and then making such message viral all across the Internet.

First of all, getting a business license ID is a true necessary step to make when you plan to incorporate your wholesale or reselling business. In my advance wholesale business opinion, it is important to get a business license if you plan to sell one hundred thousand dollars a month in sales from a retail, wholesale or reselling business. However, there is no need to get a business license when there are many wholesalers and distributors that can cut you deals for wholesale merchandise in single or in bulk amounts legally.

There are different laws that regulate the reselling and wholesale business in many states in the USA, however, that is not an implication that you need a business license to sell wholesale merchandise.

Read more here!


How to Find Craft Shows That Rock
by Jenna Herbut at Make it University

 

When I first started Booty Beltz (check out one of my very first articles!) my goal was to wholesale to as many stores as I possibly could. I hadn't been to many craft shows, and back 7 years ago they were not nearly as plentiful as they are today. But, my very first craft show was life changing! After dealing with endless store buyers, line sheets and NAFTA, I was thrilled to finally sell my belts directly to the end customer. It was so much fun and I loved being able to bring a bunch of stock, sell my heart out and then leave with a wad of cash!

 

At first, I just signed up for any craft show and festival I could find. This lead me to become a travelling gypsy and I did at least 20 shows a year all over Canada. Some were fantastic and some felt like torture! I soon learned that you needed to do a little research before you mailed off an application.

 

Here are some tips to help you find the most successful shows:

 

  1. Ask around. Crafters are friendly folks and love to give advice about what shows rock and which do not. Don't be shy to email your peers or just approach them at festivals and shows

Read more tips here...




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