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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2013. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

September 2014 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace

Artists and Crafters News:

Ideas and Inspiration
by Claire Lincoln for Make It University

Finding Inspiration in Old Craft Books

Inspiration is all around us. It is easy to believe that when everything we see and everyone we meet seems to trigger some new and exciting creative idea, so that, as dedicated crafters, we can scarcely wait to hurry back to our homes, studios or workshops to make a start on our latest project. However, sometimes the ideas just don't seem to flow quite so easily. Or perhaps they just feel a little too much like the ideas that everyone else seems to have and you wish you could come up with something new and different. There could be any number of reasons behind a lack of inspiration. Perhaps we are feeling stressed or there is some problem troubling us. In such cases, even simple things like a few yoga stretches or coffee with a good friend could be enough to help life start to appear less overwhelming and may even help us to tap into our well of inspiration once again. Sometimes, however, that well of inspiration just seems to be dry for no obvious reason. It could simply be that we have not exposed ourselves to enough new and exciting ideas for a while. New ideas do not have to be truly new, of course-sometimes the most exciting ideas are really quite old but have been given a new twist to bring them up to date. One of the wonderful things about crafting is that there is a wealth of ideas tucked away in old craft books and magazines-just waiting to be discovered and given a fresh lease of life!

Read more!

Musicians News:

Playing Live: What To Do With The Little Voices In Your Head
by Tom Hess

Whether you play for tens of thousands of people every night as part of a world tour, or 20 people at a backyard barbeque, most of the mental anxieties musicians experience while playing live are the same. In almost every case the negative little voice in your head is centered around fear (fear of rejection, self doubt, etc.). We all have experienced some level of fear or nervousness when playing live at some time or another. You may have felt a fear of failure, fear of making mistakes, fear of what the audience will think of you, your music or your band. Have you ever asked yourself questions like:

"What if I make mistakes?"

"Am I even good enough to be playing on a stage?"

"What if the crowd doesn't like the band, the music, or me?"

"Is this show going to be a disaster?"

Here are some things to think about before your next gig (they definitely work if you use them, especially if you put them all together in your thoughts).

Read more here!

Food Vendor News:

A Successful Food Concession Business Starts with "Soul Searching"
by Barb Fitzgerald

Many people in the mobile food concession business consider November through March the off-season. During the cold and wet winter months a food concession operator, whose income is earned by operating at outdoor events such as fairs and festivals, might put his or her food booth in mothballs and take a much-needed break from the business. For several months these lucky concessionaires take time off and enjoy the pursuit of other activities. Not until early spring do they start looking forward with enthusiasm to prepare their equipment and schedule events for the upcoming food concession season.

This enviable work schedule doesn't occur by accident. When considering a food concession startup, new vendors need to look at the large picture. They need to plan for how they want their business to influence their lifestyle, as well as how much money they want to make.

Read more here!

Event Promoter News:

How to Leverage Facebook and Your Event Marketing
by Eugene "Az" Loj

If you're using Facebook to market your event there are a few important things to understand. First off - like any marketing or advertising medium, Facebook has both positives and negatives. Disclaimer: I'm NOT on the crazy train that thinks Facebook can instantly fix every event marketing challenge. But, I do firmly believe Facebook is here to stay. Thus, event organizers should understand how to use it to their advantage.

Facebook versus Google

These days there seems to be a ton of press attention on the Google versus Facebook War for World Internet Domination. What you need to understand is how the two services differ from one another...

Read more here!

Marketplace News:

How to Write Good Product Descriptions for an Online Marketplace
by Randall Davidson

product descriptionsAs more and more people turn to buying products online instead of in stores, eCommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company's products stand out. These five tips will show you how to write product descriptions that will bring about the client conversion you want and grow your products' popularity and credibility.


  1. Create an original product description. Using a recycled description of the product you are selling will not increase your rankings in search engines and will not increase your customer base. Create descriptions that are compelling, informative and unique. When writing the descriptions, pay close attention to the audience for which you are writing, the voice you are using and the structure of the piece.

  2. Write with search engine optimization in mind. Sales will increase if more clients are able to find your products. Write product descriptions that are at least 250 words in length. Identify frequently searched, relevant keywords associated with your products and incorporate them and variations of them. Be sure to include links to related products or categories within your product descriptions.

Read more!

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