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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

July 2015 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

Storytelling For Artists

by Carolyn Edlund of artsyshark.com

As a tiny kitten, Lorenzo was tossed in a garbage can at birth and left for dead. Joann Biondi rescued him and brought him to her Florida home.

By the time Lorenzo was three months old, he was sitting up on command and jumping through hoops. When he heard her shout, "Hooray Lorenzo," he preened like a proud lion. Although eager to please, he was also a self-contained spirit with plenty of spunk-he loved to sink his teeth into a bare ankle as it passed him by.

He had another bad habit as well, and that was stealing panties from the dirty laundry basket. One day Biondi got mad at him for this and decided to get even. She put a spandex tank top over his head and onto his body. Lorenzo was unfazed. He adjusted his shoulders, threw out his chest, and looked at her with an expression that said, "You think this bothers me? Well it doesn't. In fact, I like it." He walked around wearing that tank top for days.

These days, Lorenzo is an international online sensation, dressed in clothes for every occasion with a rockstar feline attitude. Biondi's photos of him have become so popular that he has his own Facebook page, Twitter account and website.

That is Joann Biondi's story. She clearly understands the power of storytelling as part of her photography and how it creates the appeal that Lorenzo has for his many fans. In fact, each photo of Lorenzo has a quirky caption expressing his personality as a proud metrosexual male with a clothes fetish and a very hip character.

Read more!

Musicians News:

8 Things You're Forgetting To Do On Show Day

by Ari Herstand

I meet (and play with) too many musicians who don't want to get to the venue early enough. Some like to arrive shortly before they need to play, others slightly before doors and others feel they're being responsible by allowing the bare minimum amount of time they believe they'll need to load in, setup and sound check before start time or doors.

Until you have a tour manager, you will need to designate pre and post show duties within the band. These jobs cannot be overlooked.

I always schedule my load in time as early as the venue is comfortable with. Typically 2 hours before doors if there are just solo acts on the bill or 3 hours before doors if there are bands on the bill. And always 3 hours before start time for my solo show at colleges. Colleges are a different beast altogether.

Most musicians don't understand everything that needs to get done before the doors open. The obvious necessities of loading your gear in and setting it up is understood. Many bands don't fret over sound checks with an "it'll be fine" attitude.

Leave Enough Time For Sound Check

Fret over soundcheck! It's incredibly important. Sure there will be shows with venues that are so put together that everything runs smoothly and sound check takes 10 minutes or the engineer mixes you on the fly with no major issues, but you can't plan for that. Always plan for something to go wrong: A faulty DI box, a shoddy mic cable, your tuner mysteriously stops operating, and the list is endless. Even if the equipment all works flawlessly, every room is different and responds differently to your sound. The room wasn't built for your band so you have to allow time to let the engineer feel out your sound in the room. You don't want the first three songs of your set to sound like butt, cluttered with feedback, because the engineer is attempting to mix you on the fly (giving the audience an unsettling opening feeling about you).

You want time to feel it out on stage and get comfortable with the space. I've played too many shows where a sound check wasn't possible or was cut too short and I hated performing because it felt awful on stage and I couldn't settle in to my performance and therefore put on a bad show. This can be overcome by setting aside enough time for the sound check.

Read more here

Promoters News:

11 Tips on Promoting Events Using Social Media

by Ken Mueller of inklingmedia.net

Stress is the part and parcel of event management. Every event professional is under constant stress throughout the execution of an event.

Every business and organization has events. Whether they are special sales, gatherings, concerts, or any other type of event, we have them. When I go on Facebook, I see invites to all sorts of events, some of which I ignore, and some of which I respond to. Mostly it depends on the type of event and my availability.

But with a lot of information (read: clutter) on Facebook and other social channels, it's important to know how to properly promote your event online so that it stands out from all of the noise, and gets the proper response from the right people. Obviously if you have an event, you want people to show up. So it's important to make sure you use your various social channels wisely Here are a few tips for creating and promoting an event properly via social media.

1. Plan and organize

Like any other aspect of marketing, go in with a plan. Know what your goals are, identify your target audience, and have things mapped out. Sure, things will change, but you can adapt on the way. Definitely start with a clear idea of what sort of promotion you are going to do on which channels, and what you hope to accomplish

2. Organize your street team

Think of your fan base as a street team. Before you even put anything together, find your core fans and let them know what you are going to do. In a climate of social media clutter, it's important to stand out. A big part of that is word of mouth from your influencers. Get them to commit early to helping spread the word, both online and offline, and you'll have a better chance of being seen by the right people. Mobilize them and give them the tools they need to help you promote your event. This might include downloadable flyers that they can either send to friends in email, or print out for distribution. In some cases you might be able to reward them with free admission to the event, or perhaps a t-shirt or other item.

Read more here!

Food Vendor News:

Market Your Food Booth With These 5 Quick Tips

by Bryant of redfounder.com.

When Im not working on one of my own companies, I help my mother run her mobile coffee cart in Redding, CA. As you know, you can hardly pick up a food magazine without hearing about the rising trend of food vendors and mobile restaurants. Along with this rising trend comes an increase in competition; so if you are wondering how to effectively market your coffee cart business then this is for you

#1 Have The Best Product.

Even if it costs you more, sell the best product you can. And that's ok because at music festivals and fairs, people expect to pay more for their food. They would rather have a perfect latte for $3.50, than a bubbly, bitter "cappuccino" for .50 less. We serve 100% organic fair trade and kosher coffees, plus our entire staff has been trained by world barista championship judges. We also have one of the worlds greatest espresso machine brands La Marzocco. Needless to say, our quality was indisputable.

#2 Use The Bands To Build Your Brand!

We knew that we were going to have to get our name "Hebrews Coffee chapter 2? in front of all 2,000 people if we were ever going to make a profit. So we started making deals with band members. We put up a big sign that said "ask about free coffee, if you're in a band." We gave band members free coffee, in exchange, they promoted our coffee cart from the stage.

This branding strategy created a constant promotional program throughout the 3 day concert. We even gave the bands cups that read "bring this back for a free cup of iced coffee." The band members would announce our coffee cart and then throw these cups into the audience so that a few lucky people could also get a free drink.

#3 Signs, Signs and MORE Signs!

It's common sense really, you need to be as obvious as possible. The more times someone hears about your company, the greater the odds are that they will remember you. In our case, we needed to establish brand loyalty, FAST. Specifically, before our competitors did. So we put up signs. If you can get yourself in front of people, 1/2 the battle is already over. We put up as many signs as possible, including signs in unexpected places like on the ground.

Read more here!

MarketPlace News:

The Real Reason You Procrastinate.. and How to STOP!

by Jenna Herbut

You know that feeling when you really should do something but for some reason you just can't get started?? You know all the reasons why you need to do it, and have every good intention to start, but there is this little voice inside that tells you to keep putting it off and do something else instead. I have been feeling this a lot lately and it's been so frustrating. The job I have been putting off over and over again is writing the copy for my new website. I really love the concepts my fabulous designers Heather and Azalea have created, and am so excited to have a brand new sparkly site, but for some reason whenever I sit down to write content my brain goes on a vacation to Bora Bora!

Normally I'm a very fast worker. I get an idea, I execute and boom it's done. Ok, it's very rarely that easy, but I do usually get things done quickly. But when this ugly resistance starts to wedge it's way in between me and my glorious goals and it annoys the sh*t out of me! Plus, the longer I don't do what I'm supposed to do (write copy) the more stressed out I get because I'm slowing everything down and I can only use the excuse "Make It is coming up really quickly and I'm super busy" so many times before it gets old.

Read more!

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