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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

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Years 2012-2014. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

June 2015 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace | Affiliates

Artists and Crafters News:

5 Tips for New & Emerging Artists

by Carrie Lewis for emptyeasel.com

I've been an artist for a long time but I still remember what it was like to be young and enthusiastic. The world lay at my feet. The sky was the limit!

We didn't have the internet back then and I lived in a rural area. I didn't know where the nearest museum or gallery was, but that was okay, because I knew about horses and I knew about art and that was all I needed.

In the years since, I've learned that although passion is important, it's not the only thing an artist needs. . . and I learned my lessons the hard way, in the Academy of Trial and Error. So if you're where I was 40 years ago, I'd like to spare you some of those hard lessons, with 5 thoughts to help you on your artistic journey.

1. Try everything or stay focused?

The rule of thumb in the art world is to try everything, just to be well-rounded. If an artist is just starting out and doesn't know what he or she wants to do it or how he or she wants to do it, this is great advice. Try different methods and mediums until you find the right combination of subject, style, method, and material.

BUT. . .

If you know from an early age what you want to do (as I did) and if you know how you want to do it (as I did) then that "rule of thumb" is not only a distraction, it can even impede your artistic progress.

If you know exactly what you want from your artistic journey, then you're better off focusing on the things you want to paint, the tools you want to use, and the way you want to paint them. Learn everything you can about those things and practice, practice, practice.

It's all right to learn about other styles and other mediums, but your passion should be your focus. Become the absolute best at what you do, until you're the expert that you've always wanted to be.

2. Art school: yes or no?

Most occupations require some college-level training. No one would ever suggest a brain surgeon learn how to be a brain surgeon on their own! Even fewer would trust themselves to a self-taught brain surgeon.

Artistic endeavor doesn't always fall into that category, however. You can often learn by trial, observation, and reading, and (in today's modern era) instructional videos.

Read more!

Musicians News:

The Early Bird Catches The Record Deal!

by Sheena Metal

Imagine this…you’re in the local hospital’s pre-op ward waiting for the removal of your pesky rupturing appendix.  You wait and wait in side splitting agony while your doctor chats it up with the nurses, gathering phone numbers from the hot ones.  After what seems forever, he gets you prepped and begins the surgery.  What should have been a 20-minute procedure turns into two hours.  He cracks jokes and talks about his cherry red Ferrari, while you’re lying unconscious with your abdomen split open. Finally, you’re sewn up and ready for recovery but super surgeon and his crack anesthesiologist are having a heated discussion about the science of their golf games and have seeming forgotten you’re passed out underneath them with tubes stuck in every orifice.  If this were your surgery experience, you’d freak out, sue the hospital and your hot-shot doc would wind up cleaning bedpans at the state convalescent hospital.     

Sadly, like our skirt-chasing doc, many musicians think that the consequences of their actions are immaterial and treat their audience with the same lackadaisical disregard that the before-mentioned doctor treated his poor patient with.  These selfish creative types show up to gigs late, set up at their own leisure (roughly the same pace that a 100 year-old tortoise would run the Boston marathon), play as long of a set as they please (regardless of their designated set time) and break down/clear the stage at their own whim with little or no regard to the club’s schedule. 

However, if you asked any of these artists, they would say that they consider music to be their career…and shouldn’t a career be treated with the same importance and professionalism whether you’re a budding rockstar or an established surgeon?  It should, but often it’s not and bands then find their reputations are tarnished with labels like: slow, lazy, and irresponsible simply because they seem unable to get their show on (and off) in a timely manner.  Get branded as a slovenly flake and watch the music industry folks jump ship faster than the rich ladies on the Titanic.

Read more here!

Promoters News:

Stress Management and Events

by The Writing Team of eventeducation.com

Stress is the part and parcel of event management. Every event professional is under constant stress throughout the execution of an event.

While moderate amount of stress is necessary in order to give optimum results, a prolonged stress that exist for weeks, months and some times years can create three types of problems in an individual:

1) Physiological problems like heart diseases, high blood pressure, migraine, diabetes, asthma, obesity, infertility etc.

2) Psychological problems like anxiety, depression, lack of concentration etc.

3) Behavioral problems like sleeplessness, overeating, under eating, absenteeism etc.

As an event manager it is your job to take care of both physiological and psychological health of yourself and your team members. For this find out the signs of stress, causes for stress and then formulate, prepare and implement strategies for coping stress.

Signs of Stress

Common physical symptoms: headaches, diarrhea, constipation, nausea, dizziness, weight gain or loss, insomnia, frequent cold etc

Common emotional symptoms: moodiness, restlessness, depression, general unhappiness, feeling of loneliness and isolation, impatience, Irritability etc.

Common behavioral symptoms: over eating, under eating, sleeping too much or too little, overdoing activities, nail biting, pacing, neglecting responsibilities, isolating oneself from others, drinking too much alcohol, smoking too many cigarettes, taking drugs to relax etc.

Common Cognitive Symptoms: memory loss, lack of concentration, poor judgment, negativity, fearful anticipation etc.

Read more here!

Food Vendor News:

Food Truck Tips & Tricks

by Brian Sacks of www.mobilefoodprofits.com.

If there is one sure way to kill your Mobile Restaurant it's not having it properly painted or wrapped. You see many are still skeptical eating "street food." I am amazed to see owners spend money on a vehicle and equipment only to scrimp and be cheap when it comes to the truck's appearance.


Yes, I know that sounds cliche and it is. But that doesn't mean it's not true. People will see your vehicle and in 5 seconds decide if they are comfortable eating your food. It doesn't matter how good it is! It only matters what they see.

Read more here!

MarketPlace News:

Make Your Online Store Unique!

by Jackie DeVore

Independent shops online have become very common in the world of buying and selling, so it's important to be sure your shop stands out from the pack. Here are a few tips on making sure your shop is seen and remembered online:

  • Position yourself. Write down clearly who you are and what you do, and use this as a reference for your decision making. Don't be afraid to go niche: if you are the premiere wood-carved necklace crafter in Indiana, say so, and live up to it.
  • Choose Your Products. Choose products that fit your positioning. You might sell leather cuff bracelets in your offline jewelry shop, but decide your focus in your online store to keep it simple and branded. Also, be conservative and choose your best selling or most unique, hard to find products. Your product mix can help you differentiate yourself online, so choose wisely and don't be afraid to make a statement.
  • Engage your customers. Allow them to send feedback on products.

Read more!

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