Landing events can boost your food truck’s income fast. But first, you must know how to pitch your food truck to event organizers in a way that makes them say yes. A clear pitch shows you’re serious and ready to deliver great food and smooth service. This guide will break down easy steps so you can pitch with confidence. Get ready to impress organizers and book more events for your food truck!

Know Your Audience First

As soon as you start a food truck business, you need to know your general audience. But when you want to be a part of a festival, you need to get even more specific information. Before you reach out to organizers, take time to learn about the event and who will attend.

Live shows are about connection. For musicians, they’re also about growth. You want fans to remember your name, follow you online, and tell their friends. But handing out flyers won’t cut it anymore. You need music marketing tools that work. These tools help artists turn in-person energy into long-term loyalty. The right setup gives each show a chance to grow its following, boost sales, and build a recognizable presence.

Branded Photo Ops That Travel Online

People always snap photos at shows, so make those photos work for you. Set up a backdrop near the entrance with your logo, tour name, or sponsor branding. When fans take pictures in front of it, they create ready-made posts for social media that promote your brand. Those images spread across platforms, sharing your name without extra effort from your team. It’s simple, smart exposure that lasts beyond the show.

Local fairs are packed with fun, food, and excitement. Still, what sets one apart often lies beneath the surface. The tiny details that make huge differences at local fairs shape visitor experiences, drive vendor success, and create lasting memories. If you care about standing out in the North American festival industry and making every dollar count, focus on these small but powerful elements. Let’s explore the overlooked touches that can transform any booth or fairground into something remarkable.

Artificial Intelligence technology has become more accessible to the general public, and many people have come to see it as a useful tool to complete projects and tasks. In the entertainment industry, for instance, AI has become an essential component to enhance human creativity since it's being widely used in video editing, animation, visual effects, and script writing, among others. Similarly, the events industry is undergoing a tech upgrade as it's now utilizing AI to put together festivals, conferences, and events.

As AI becomes progressively significant in events planning and management, it is expected that there will be increased use of this technology to automate tasks and put together data-driven reports. According to recent data, the global AI in event management market is projected to be worth about $14.2 billion by 2033. With organizers' increased reliance on AI and the development of new technologies, we can expect festival planning to be more enjoyable, efficient, and hassle-free in the future. Here's how AI can take festival planning and organizing to the next level.

June 2025 Application
Deadline Approaching*

San Carlos Art & Wine Faire

Fine Arts & Fine Crafts
DEADLINE: June 2, 2025
  October 11 & 12, 2025
Laurel St. & San Carlos Ave.
San Carlos, CA
More Info: pacificfinearts.com/applications/san-carlos-art-wine-faire




Half Moon Bay Art & Pumpkin Festival

Arts & Crafts
DEADLINE: June 2, 2025
October 18 & 19, 2025
Historic Main Street
Downtown Half Moon Bay, CA
More Info: pacificfinearts.com/applications/half-moon-bay-art-pumpkin-festival

Outdoor festivals often turn into soaked chaos when skies shift, and rain falls fast. Without smart planning, weather ruins the fun and damages gear. This is where rainproofing tricks change the game. Event organizers must stay alert and prepare early. With the help of a good database of festivals and fairs in North America, planners can spot seasonal trends and build smarter setups. Every outdoor event deserves better weather defenses.

Understand Local Weather Patterns Before You Plan

Festivals move fast. If you don’t, you fall behind. Every wasted minute at setup means fewer sales and more stress. Smart vendors know that preparation isn't just smart—it’s the edge. The key is to streamline the setup at busy festivals before the crowd arrives. You’ll need tight systems, compact gear, and a game plan that runs like a machine to do that well. Many new vendors search for tips too late or skip steps that slow them down on the day. If you're seeking information about festivals before your next event, now’s the time to act—not react. Let’s get your stand up and ready before the first customer even walks in.

Festival logistics for musicians require careful planning to avoid stress and ensure a successful performance. You must organize travel, gear, and schedules. Musicians face challenges like travel delays, lost equipment, or tight schedules without preparation. Planning helps avoid these setbacks and lets performers focus on music. Organizing details, such as confirming accommodations, packing, and transporting instruments, simplifies the festival experience. A solid approach when you manage festival logistics ensures you are ready for anything, from last-minute changes to technical issues. With a plan in place, you minimize complications and enjoy a successful performance.

Relocating your food vendor business to a new city comes with both opportunities and challenges. A fresh location can mean new customers and increased sales, but the transition requires careful planning. Understanding the local market, securing proper permits, and adjusting your marketing strategy are crucial for success. Whether you operate a food truck, a festival booth, or a mobile catering service, preparing in advance will help you navigate this transition smoothly.

Learn More About Your New Location

Before setting up shop, take time to discover your new city. Understanding the local food scene is key to making informed business decisions. Look into demographics, popular cuisines, and cultural food preferences.

March 2025 Application
Deadline Approaching*

Los Altos Arts & Wine Festival

Fine Arts & Fine Crafts
DEADLINE: MARCH 10, 2025
July 12 & 13, 2025
Main & State Streets, Downtown Los Altos Village, Los Altos, CA




Palo Alto Festival of the Arts

Fine Arts & Fine Crafts
DEADLINE: MARCH 10, 2025
August 23 & 24, 2025
University Ave between High and Webster Streets, Palo Alto, CA




* March 10th is the third of our event applications' deadlines. We do accept applications after deadlines for space or waiting list consideration. Note: late applications are considered after the selection process has concluded and participants have been chosen. If your work is a good fit and space remains available in your medium, it will be accepted. Otherwise, your work will be placed on the waiting list.

Engaging with nearby suppliers strengthens the foundation of any business. Their proximity, quality, and personalized services create growth opportunities that stretch beyond simple transactions. Businesses prioritizing partnerships with neighborhood suppliers enjoy enhanced agility, reduced costs, and a deeper connection to their communities. Understanding why local vendors matter highlights the importance of these relationships and their potential to transform operations into a sustainable and thriving model. By recognizing this value, businesses can adopt strategies that lead to mutual growth and long-term success.

So, if you are ready to start booking gigs, you have:

▫️  Set up a good work space
▫️  Tried and true promo material in place
▫️  A good letter to send to promoters
▫️  Sorted your niche market and are ready to pitch to the right folks

As if booking gigs is not complicated enough, the reality is, each type of venue has it’s own booking time frame depending on who they are and what they do. Keep in mind this is a general rule, but one I have had success with. Here is what I have learned over many years of booking gigs for myself and artist I have represented.

An important rule of thumb:  Quite often, the decision makers will sit down and do all the booking for several months in one or two sittings. If your name is in front of them, and you have contacted them many times (sometimes many, many) through email and phone calls, you stand a better chance of getting hired. Yes leaving messages with gate keepers and bar tenders does help. And when the bookers do sit down (often randomly) to book their shows, your name will be in the pile. Persistence is the key.

The art of creating a digital portfolio for your festival booth is a little like curating a miniature museum – a place where the passerby meets you, not just in pixels but in intent. These portfolios speak silently but often louder than your physical presence; they guide onlookers through a universe of your design with ease. A festival booth, while rooted in the reality that we can touch, can also live and breathe in this digital space, waiting for your artwork or products to be noticed. The way we do marketing and present ourselves today is less through handshake introductions and more through pixelated first impressions. So, how do you build a digital portfolio for your festival booth? How do you curate the narrative of your work for the screen?

Let’s take a moment and consider how to construct something that can both capture your vision and let your audience understand the depth of your craft.

Happy new year! This is a special blog article from our friends at Pacific Fine Arts Festivals! Check out these art fairs & festivals in California with upcoming February deadlines.

Belmont Handcrafted Originals Art Fair
DEADLINE FEBRUARY 3
Call for Arts & Crafts
March 22 & 23, 2025
Carlmont Village Shopping Center
1049 Alameda de las Pulgas, Belmont, CA
More info: pacificfinearts.com/applications/belmont-handcrafted-originals-art-fair/

Whether you use a cart, trailer or vehicle, there are certain requirements that you must meet before you can light up those grills and flat tops!  The authorities must be convinced that your food business meets their standards.

Touring as a musician is a dream come true for many, but it comes with unique challenges that can test your physical and mental stamina. The long hours, constant travel, and back-to-back performances can quickly wear you down if you’re not prepared.

This guide offers five essential tips to help you maintain your stamina on tour, ensuring you stay at the top of your game while protecting your health and well-being.

1. Prioritize Sleep and Rest

Sleep is often the first casualty of a hectic touring schedule. Between booking events, travel, soundchecks, and performances, it’s tempting to cut corners on rest to squeeze in socializing or late-night jam sessions. However, sleep is critical for recovery, focus, and energy.

Capturing stunning festival photos is a skill that blends creativity, preparation, and an eye for detail. Festivals provide vibrant settings with unique moments, making them ideal for creating captivating social media content. This guide will help you turn your festival experiences into visually appealing memories that will engage your audience online.

Understand the Festival’s Theme and Atmosphere

Before you start taking photos, it’s important to understand the theme and atmosphere of the festival. Festivals often celebrate culture, music, art, or local traditions; your photos should reflect these elements. Take time to observe the environment and identify what makes this event unique. Whether it’s colorful decorations, traditional attire, or energetic performances, knowing the essence of the festival allows you to capture it authentically.

Did you know the percentage of times a festival will call you back is somewhere about 1%. And you only book about 10% of the festivals you pitch? So to get 10 gigs, you need to contact 100 festivals. And if you are not putting the right info out there, that 10% drops even lower! Now more than ever, it is important to be in reality and educate yourself to the strategies successful musicians use to GET A YES.

It is a novice mistake to blame FestivalNet.com if you are not getting booked. FestivalNet.com is a resource only, not a talent agency. And it is a good one. So, take the time and learn the difference.

Start by educating yourself on the different roles people and organizations play, and develop a lexicon of musical terms to understand how things really work (not just what you see on TV and in the movies).

Artist that get booked understand and implement the basic and necessary business strategies and practices to GET A YES. Artist that get booked are willing to make changes to their beliefs and face the realities of the music industry.

This time of year, it's tempting to search by "2025 only" in our member's pro search.  Since we only have one listing per event, that is not ideal!  Event updates roll in 'year round' - sometimes 3-6 months before the event dates. Searching by 'all years' with your selected month(s) will reveal updated and non-updated annual events!  We ask for event updates monthly and some promoters update far in advanced and others do not; we get to the updates eventually on all events! It's literally never ending, and we appreciate your patience. 😄 Relying on 'last years' event data (website, emails, approximate deadline...) is generally very helpful too.