4 WAYS TO REV UP YOUR FOOD TRUCK MARKETING
By Flipogram

As a food truck owner, you embrace the challenge of driving from town to town and setting up shop for the day. Your unique type of business gives you the opportunity to increase your market and gain new customers along the way.

image: sean benesh

Because you have the ability to interact and serve a diverse group of people, it's best you make sure your marketing plan is on point. In case it needs some work, or if you want more ideas, we put together four food truck marketing tips that are easy to implement.

How to Successfully Sell Your Art at Holiday Markets 
Steff Metal for Empty Easel

Crafting Emails to Potential Sponsors Which Get Replies
By Daniel Mendelson | Bizzaboo.com

Don't expect to secure a deal just by writing an email alone. You're starting a conversation, not signing a deal.

So, as you write, keep in mind the end goal: beginning a conversation and ultimately scheduling a meeting to discuss the sponsorship opportunity.  The email should focus on value, be an articulation of shared objectives and audiences, and have a tone and language which elicits feelings of partnership.

image via Sergey Zolkin

Research 

It’s critical for constructing the most effective cold email to potential sponsors. First, find out everything you can about the sponsor’s company. Focus on values and marketing objectives. Then, think about how your event can further these values or objectives.

How to Get Good Publicity for Your Art 
Nicole Wensel for Empty Easel

There are certainly the traditional routes (galleries, for example) but oftentimes those paths are strung with red tape—what if there was a more empowering way?

Here are a few suggestions for ways that you can begin to gain more exposure for your work through good press and publicity: