Engage the Senses with Your Booth Display
by Carolyn Edlund for ArtsyShark

5 Ways to Boost Food Truck Sales Using Social Media
From blog.goodfynd.com

According to smartinsights.com, there are over three billion active social media users. 48% of consumers are more likely to buy from a responsive brand. 46% of consumers are more likely to take advantage of promotions offered through social media. If you’re not sure how to leverage the power of social media to improve your business, we’re here to help!

1. Hashtags

A hashtag is a way of categorizing social media posts and making your content viewable to audiences that you may want to attract. It's used within a post on social media to help those who may be interested in your topic, and they can find you when they search for the keyword or specific hashtag.

image: merakist

A great way to harness the power of the hashtag is to do a little research on which hashtags are popular or commonly searched. The top five hashtags on Instagram right now are #instagood, #photooftheday, #food, #igers, and #lifestyle. Including one of these relevant to your post may help boost engagement with your content on Instagram. But these alone won't do the trick. You need to be tuned into which hashtags are popular in your area. 

1. Influencers

According to pixlee.com, a social media influencer is someone who has established credibility in a specific industry. They have access to a large audience and can persuade others by virtue of their authenticity and reach. Their followers trust them and their taste. A stamp of approval from an influencer boosts your food truck's credibility.