There are various tools and options available which make the process of creating your logo easier and more affordable than ever. Now you can get a stunning logo which you can be proud of, without breaking the bank. It’s not unheard of for a marketing agency to charge up to $25,000 for a logo design. But, it’s possible to get something which meets your needs as a small business owner, for much less.

Let's begin with  a few basic elements of logo design:

• The Food: Most food businesses have a small and focused menu like grilled cheese sandwiches or hot dogs. If you have a clear food identity like this, ask the designer to integrate the food type into the logo. This will make it clear to prospective customers what you’re offering. 

In the ever-changing retail and e-commerce landscape, adapting your inventory and marketing for different seasons is essential for staying ahead, even at festivals and craft shows! Each season brings its unique set of demands. So, you need to understand how to adjust your inventory levels and marketing strategies accordingly, as it can significantly impact your bottom line. This guide provides practical tips and insights on optimizing your approach throughout the year, ensuring that you’re always ready to meet your customers' seasonal needs.

Film festivals are among some of the most popular events in the world as they showcase the best movies from narrative, avant-garde, and documentary filmmakers. It's also where you can watch stellar performances from seasoned actors and newcomers in the global movie industry. Though some may view these events as mere opportunities to get a glimpse of famous stars posing on the red carpet, film fests are actually crucial to the industry as they serve as platforms for learning and networking. Moreover, they give new talents the chance to have a turn in the spotlight. 

Having high-quality images is crucial for achieving professional success, especially in the art world. Excellent photographic images can greatly influence acceptance in exhibitions, so make it a priority to get the right shots of your hard work before applying for shows!

Craft fairs are not just a hub of creativity and culture; they are also a fantastic opportunity for artisans and entrepreneurs to turn their passion into profit. With the right approach, you can make your craft fair experience not only enjoyable but also financially rewarding. In this article, we will guide you through the essential steps to make money at craft fairs, drawing from the extensive experience of FestivalNet.com, a leading resource in fair and festival information.

Understanding Your Market

Before diving into the world of craft fairs, it's crucial to understand your target market. Research the demographics of the fair attendees and tailor your products to meet their preferences. Are they looking for unique, handmade items, or are they more inclined towards practical, everyday goods? Knowing your audience is the first step to sales success. Ask the event organizers about their show's demographics; they should have this information available!

By prioritizing safety on the journey to your next festival, you can prevent potential travel disruptions, minimize the risk of accidents or delays, and navigate unexpected challenges with ease, allowing you to fully embrace the festival experience without any setbacks. So, whether you're driving or flying, prioritizing safety ensures that your journey to the festival is smooth and worry-free, allowing you to focus on the excitement and anticipation of the event rather than worrying about unforeseen obstacles along the way. With safety as your guide, you can embark on your festival adventure with confidence and peace of mind.

Los Altos Arts & Wine Festival

Fine Arts & Fine Crafts
DEADLINE: MARCH 11, 2024
July 13 & 14, 2024
Main & State Streets, Los Altos Village
Los Altos, CA



Palo Alto Festival of the Arts

Fine Arts & Fine Crafts
DEADLINE: MARCH 11, 2024
August 24 & 25, 2024
University Ave between High and Webster Streets, Palo Alto, CA


* March 11th is the second of our event applications' deadlines. We do accept applications after deadlines for waiting list consideration. Note: late applications are considered after the selection process has occurred and event participants are chosen. If your work is a good fit for your requested event and space remains available in your medium, your work will be accepted, otherwise, it will be considered for the waiting list.

When it comes to events, arguably the most groundbreaking technology over the past few years has been that of the RFID tag or bracelet. At festivals and other big events, bracelets were once used simply to indicate that customers had paid their ticket and had therefore garnered access to the event. Today, however, high-tech tags and events are serving a host of additional purposes. To understand why high-tech tags are upping the festival experience for organizers and attendees alike, read on.

As a creative soul, your instinct might be to channel all your energy into your art, but acquiring negotiation skills for artists is equally important. This skill set is essential for advocating the worth of your work and navigating the complexities of professional agreements. So, let's explore how these skills can elevate your artistic career and help you maximize success in booking events.

Knowing the Value of Your Art

Understanding the value of your art is the most important step that comes before any negotiations and agreements. It involves so much more than just slapping a price tag on your masterpiece. Here's how to determine your art's value:

February Application Deadlines*

Belmont Handcrafted Originals Art Fair
DEADLINE FEBRUARY 1
Call for Arts & Crafts
March 23 & 24, 2024
Carlmont Village Shopping Center
1049 Alameda de las Pulgas, Belmont, CA
pacificfinearts.com/applications/belmont-handcrafted-originals-art-fair/



Montclair Village Art Walk
DEADLINE FEBRUARY 1
Call for Arts & Crafts
April 20 & 21, 2024
Mountain Boulevard & La Salle, Oakland, CA (off Hwy 13 and near Piedmont)
pacificfinearts.com/applications/montclair-village-art-walk/

Rotary Club of Saratoga Fine Arts Show
DEADLINE FEBRUARY 12
Call for Fine Arts & Fine Crafts
May 4 & 5, 2024
West Valley College Campus, 14000 Fruitvale Avenue, Saratoga, CA
pacificfinearts.com/applications/saratoga-fine-arts-show/




California Strawberry Festival
DEADLINE FEBRUARY 12
Call for Arts & Crafts
May 18 & 19, 2024
Ventura County Fairgrounds, 10 W Harbor Blvd, Ventura, CA
pacificfinearts.com/applications/california-strawberry-festival/

Tahoe City Art by the Lake
DEADLINE FEBRUARY 1
Call for Fine & Crafts
June 14, 15 & 16, 2024
Boatworks Mall
760 N Lake Blvd # 2, Tahoe City, CA
pacificfinearts.com/applications/tahoe-city-art-by-the-lake/

Palo Alto Festival of the Arts
DEADLINE FEBRUARY 12
Call for Fine Arts & Fine Crafts
August 24 & 25, 2024
University Avenue (between High & Webster Streets)
Palo Alto, CA
pacificfinearts.com/applications/palo-alto-festival-of-the-arts/

Efficient shipping is the backbone of successful e-commerce. Whether engaging in large-scale e-commerce or juggling festival stalls and online sales, smooth order fulfillment is crucial. Thankfully, as technology advances in strides, you don’t have to face this challenging front alone. E-commerce shipping solutions stand ready to help you by streamlining the shipping process and ensuring timely deliveries and happy customers. These solutions optimize every step, from managing inventory to choosing the right carriers. Therefore, understanding the significance of these solutions can revolutionize how goods move from your shop or studio to your customer's doorstep. So, let's explore them and unlock the potential for seamless operations and satisfied customers.

As a mobile food vendor, you may assume you should put everything you make back into the business. Not so. The first thing you should do with your money is pay yourself, first.

Many food business owners who bootstrapped their companies feel that paying themselves is a luxury; however, we feel (and will show you why) that it is a necessity to pay yourself first to be a successful food vendor.

Why You Deserve a Salary

If you’ve got a nice cushion of savings, you may not need a salary right now to pay your bills. But that could change, so it’s best to prepare for the day when your funds run out. Getting into the habit of paying yourself, even just a little bit, will give you money for personal expenses when things get tight or you don't sell food as much as you used to.

This time of year, it's tempting to search by "2024 only" thinking everything is good and updated for the new year. It is not that easy nor possible!  Please be aware that event updates roll in 'year round' - sometimes 3-6 months before the event dates. Searching by 'all years' with your selected months in Pro Search will reveal updated and non-updated annual events!  

Also, we have relaunched our member forums; and they can use some action! Start and join event industry conversations today.

As a musician, booking events and selling merchandise is essential for building a successful and sustainable career. However, competing in a market with limited opportunities and networking challenges can be discouraging. In this article, we’ll guide you through actionable tips and suggestions to increase your chances of booking events, boost your merchandise sales, and establish a professional social media presence to excel your music career. 

Heading to an art fair can stir up a mix of excitement and nerves, especially when it's time to sell. But, with some know-how, you can handle sales and transactions at art fairs like a pro. Whether you're a first-timer or a seasoned artist, mastering the exchange from browser to buyer is crucial. In this post, we'll walk you through the steps to ensure your transactions go smoothly, leaving you to focus on what you do best—showcasing your art. Get ready to learn the ins and outs of handling sales and transactions at art fairs and turn those casual conversations into successful sales.

The holiday season is upon us, and what better way to enjoy it than by experiencing some of the best holiday events across the US? From Christmas lights to winter wonderlands, there is something for everyone to enjoy during this festive time of year. In this blog post, we've compiled a list of the top five holiday festivals in the US for you to explore and create unforgettable memories.

Rockefeller Center Christmas Tree Lighting, New York City

The Rockefeller Center Christmas Tree Lighting is one of the most iconic holiday events in New York City. Every year, the Rockefeller Center puts up a towering Christmas tree that is decorated with over 50,000 LED lights, making it a sight to behold. The lighting ceremony is accompanied by live music, dancing, and countless holiday decorations, making it a must-visit festival during the holiday season.

New York State is renowned for its diverse cultural heritage and vibrant art scene, and there's no better way to experience this rich blend of traditions than through its festivals. Here are our top five picks for festivals that truly celebrate the art, music, and community of the Empire State.

Adirondack Balloon Festival - Set against the stunning backdrop of the Adirondack Mountains, this festival is a true spectacle of color and movement. With over 100 hot air balloons dotting the sky, guests can enjoy a weekend filled with live music, food and craft vendors, and a fabulous balloon glow.  (2024 dates not yet released at the time of this article.)

Art fairs and festivals are an ideal opportunity for artists to sell their creations to grow their audiences and brands, in addition to custom orders, e-commerce, and personal sales. Artists can create a community, build an audience, & attract the attention and curiosity of curators and galleries all while exhibiting at art fairs. If you are looking to make festivals one of the ways to develop your art career, the following tips will be helpful.