12 Ways To Get More Facebook Likes (and Engagement) For Your Musician Page
Ari for Ari's Take
1) Upload Videos To Facebook
Facebook now has 4 billion video views A DAY. FB prioritizes a Facebook-uploaded video over a YouTube embedded video (not to mention that Facebook videos automatically play in the newsfeed). And, now that Facebook is starting to roll out video monetization at the same payment rate YouTube offers (55%), you can start making some moola on your viral videos.
2) Post Photos of YOU, Often
The reason Instagram has exploded is not because of their video feature. It's because of the high quality photo offerings. Feel free to link your Instagram to your Facebook Page. Because Facebook owns Instagram they make this sharing seamless. (Do NOT, however, link your Twitter to Facebook or vice versa.) Definitely post photos giving your fans a peek 'behind the scenes', but make sure YOU are in the photo.
3) Feature A Video
One of the most underutilized features is the FB Featured Video. Once you have videos uploaded you can select one to feature. It will then show up on your profile on the left hand side directly below About. It will be the first thing people see when visiting your Page. And most people will click this first - so feature a music video, live performance video or your EPK. Watching a high quality video is the easiest way for someone to be introduced to your music. So, make sure you have high quality videos made!
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