A home and garden show is a venue for industry vendors to display products to their customers.
Whether they’re interested in installing a pool, replacing some windows, putting in a generator, or just about any other home improvement you could think of, visitors can find a wide variety of materials and appliances for their needs.
You can find a home and garden festival in just about any part of the country. Some of the most popular of these shows include the Denver Home and Garden Show, the Colorado Home and Garden Show, and the Cleveland Home and Garden Show.
Are you thinking of working as a vendor at a home and garden show? There are many benefits.
Here are a few.
LEAD GENERATION
Visitors to a show like the Cincinnati Home and Garden Show already have an interest in purchasing products for their beautiful living spaces at home. You can give them your business card with your store and contact information and get them to follow your website or social media page so that they are likely to make a purchase from you in the future.
CUSTOMERS WHO ARE READY TO BUY
At other kinds of shows, you’re likely to get lots of visitors who are “just looking.” While this is fun, it’s not as profitable as working an event like the Cleveland Home and Garden Show, where customers show up with the intention (and the money) to make an immediate purchase.
Multi-access
This year, the Cleveland Home and Garden Show used a Virtual Showroom, an ingenious way to reach new customers online.
BRAND RECOGNITION
With potentially thousands of visitors, an event like the Denver Home and Garden Show is the perfect opportunity to get your name out there, especially for local businesses. Make the most of this opportunity by giving a demonstration or handing out some free samples. When it comes time to make a purchase, visitors to the show will remember you.
STANDING OUT FROM THE COMPETITION
What’s the first step in standing out from your competitors? Knowing what those competitors are doing, of course. An event like the Colorado Home and Garden Show gives you firsthand knowledge of what other vendors are doing, what your target buyers are looking for, and how you can provide them with something unique.
TESTING NEW PRODUCTS
Do you have a new product that you’re longing to try out? An event like the Cleveland Home and Garden Show is the perfect space to try out that product on your target market with almost no risk. You get to witness their reaction to your product firsthand, giving you valuable knowledge of what works and what doesn’t.
CLEVELAND HOME AND GARDEN SHOW
The Cleveland Home and Garden Show is a great place to gain exposure for your business. Make sure to get a booth quote for this annual event where you can make a year’s worth of sales in one day.
IMMEDIATE, FACE-TO-FACE CONTACT
Unlike the Internet, the Cleveland Home and Garden Show (or any other home and garden show) give visitors a live, in-person look at you and your product. They can’t close the window or unsubscribe, because you are right there. It yields all the benefits of old-fashioned face-to-face marketing without all the risk and expense.
ENGAGING ALL FIVE SENSES
There are just certain qualities that don’t come across in an Instagram photo or a YouTube video. At the Cleveland Home and Garden Show, visitors have the rare opportunity to taste, touch, smell, hear, and see your product.
Are you convinced? Check out a home and garden show near you to start taking advantage of this amazing opportunity to interact with your client base.
