9 Social Media Tips to Promote Your Next Event

Alon Alroy of bizzabo.com

Social Media is everywhere. Every audience from tweens to grannies uses social- so make sure you're present in order to reach your conference's target audience! Platforms like Twitter, Facebook, and LinkedIn can be excellent ways to promote your next conference. Use these 9 Social Media Tips to Promote your Next Event provided by our friends from Bizzabo.

1. Create a Hashtag

A specialized hashtag for your event can enhance social buzz, increase participation and even boost attendance. When creating your twitter hashtag try to keep it relevant, unique, short, and sweet. Sounds simple, but don't forget - not everything sounds good as a hashtag. For example, Susan Boyle's album release party used the hashtag #susanalbumparty. Whoops!

2. Use It!

Your hashtag means nothing if you don't used it! Promote it everywhere including your event website, dedicated emails, social networks, and the event's mobile app. The hashtag is a great way for your attendees to engage with the event content, speakers, and each other. You'll be able to watch what is trending around your event in real-time and get relevant feedback in the process.

3. Time is of the Essence

Get started now! The earlier you promote the event and dedicated hashtag, the greater your chances are for success. Promote early to create momentum and reach a larger audience. Your goal is to saturate the social mediasphere with word of your event, which is best done by promoting a few months in advance to ensure a wider reach.

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