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Automatically Generate Leads for Your Event Year Round

posted June 11, 2014
Automatically Generate Leads for Your Event Year Round
 Eugene Loj
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You need to think of your event marketing and promotion as a year long process. This is especially true if you have a recurring event. Don't let the thought of year round event marketing scare you. There are simple things you can do to automate your event marketing. Let's start by looking at the opportunity that most event planners are missing...



generate festival leads

Take a look at the graph above. The graph is a 12 month web site visitor graph from the air show in Rochester, New York. As you can see, most of the traffic comes to the web site in a time frame of 15 days before and after the event. The trend above is consistent with almost every web site I've ever seen. It's important to note that 33% of total web site traffic comes in the 6 months before and after the event. Most event planners and organizers miss the opportunity to capitalize on the traffic coming to their web site. You need to look at any traffic to your web site as a year round event promotion opportunity.

Have a Simple Opt-in

One simple way to automate your event marketing is to setup a simple opt-in box on your home page. Think of target market focused ways to get people to sign up for your event email list. Make an offer to give anyone who opts into your email list exclusive content about your event or discount ticket prices. In order to get people to opt-in, you'll going to have to make them an offer that's enticing to them. When you have a compelling offer, you can automatically collect email addresses from your target market year round. Have an autoresponder setup that automatically sends information about your event to the people on your email list.

Read more here!


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