9 Principles for Building a Beautiful Event Websites
Siobhan Becker for Bizzaboo.com
1. Know your audience
Identifying your audience may actually be the easy part - the people visiting your website are there to find out more about your event. Your job is to put yourself in their shoes. What kind of information would you be looking for if you were attending the event? How would you like it presented to you?
2. Keep your branding front and...left.
You want people to recognize your brand just by looking at your homepage. Uniformity is the key. Use your company’s colors and fonts. And, several studies show people first look at the top left of a screen and read in a horizontal "F" shape movement from there. So, your logo should go in the top left corner.
3. Keep it simple
You may be eager to show off your event, but busy images and dense text can be overwhelming. Give visitors the information they need without putting everything they need to know on the first page. Instead, create dedicated pages for the venue, vendor info & apps, schedule, sponsors, ticket prices, etc.