Biggest Social Media Mistakes
Eugene Loj
Yesterday, I made a brief stop at my local Barnes & Noble to check out Gary Vaynerchuk's book, "The Thank You Economy." Gary is one of my favorite social media experts. I give him a ton of credit because his wisdom comes from experience, NOT just book smarts.
These days the Internet is full of "marketing experts" and "Internet gurus" who are great at regurgitating info, but when it REALLY matters - can't deliver results. I digress . . .
During a quick scan of the "The Thank You Economy," there was a series of bullet points that jumped out at me. The bullet points addressed mistakes that companies make with their social media efforts.
Here are Gary Vaynerchuk's - "Biggest Mistakes Companies Make with Social Media":
- Using tactics instead of strategy
- Using it exclusively to put out fires
- Using it to brag
- Using it as a press release
- Exclusively re-tweeting other people's material rather than creating your own original content
- Using it to push products
- Expecting immediate results
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