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Festivalnet.Com blog - Craft Fair Vendor Resources

Festivalnet.Com

Craft Fair Vendor Blues? Three Things to Work On This Summer

By Julie Cochrane, Posted 06/24/20 14:04:08   Category » Craft Fair Vendor Resources

Got the COVID-crazy Craft Fair Vendor Blues? Stay Busy! Here are some tips on using this downtime to drum up business, expand your reach, and help keep your business going.

#1 Take Good (or Better) Photos. One thing it takes to be a successful craft fair vendor these days is great photography of your handiwork. When your customer is not in person to see and touch your artwork, the photo must convey it properly. It doesn’t take a lot of money or expensive equipment to do this, please check out this short article on ways to take better pictures of your craft.  Here’s another oldie but goodie on the importance of great photos for craft fair vendors.

#2 Do the Social Media Thing! Many Craft Fairs might be closed this summer, but the internet is open 24/7. If you want your craft business to survive during social distancing, participating in social media as a business is simply unavoidable. There’s no way around it. People are on social media more often than individual websites or even reading their email. You want to be where the people are. Using hashtags to let folks find what you do, using strong photography and helpful descriptions, and offering sales and discounts are ways to bring in business. There are endless resources online with guidance for being effective in social media. Invest in yourself by learning and putting what you learn into action! Here’s an article about using Instagram for your Business. Don’t stop there, look and see what other craft fair vendors are doing to drum up business with social media. 



image @rawpixel


#3 Set up (or Freshen up) your FestivalNet Profile which includes a Photo Gallery and Shop.  It’s free and comes with your membership (a small commission is charged when you make a sale, go here for all the details for selling online). Once you’ve taken those good photos of your craft and have a social media presence going, what’s left is the platform for folks to buy your crafts. We want to see Craft Fair vendors selling in our online Festival of Finds this summer!

Thanks for reading and wishing you all the best!



 
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