Crafting Emails to Potential Sponsors Which Get Replies
By Daniel Mendelson | Bizzaboo.com

Don't expect to secure a deal just by writing an email alone. You're starting a conversation, not signing a deal.

So, as you write, keep in mind the end goal: beginning a conversation and ultimately scheduling a meeting to discuss the sponsorship opportunity.  The email should focus on value, be an articulation of shared objectives and audiences, and have a tone and language which elicits feelings of partnership.

image via Sergey Zolkin

Research 

It’s critical for constructing the most effective cold email to potential sponsors. First, find out everything you can about the sponsor’s company. Focus on values and marketing objectives. Then, think about how your event can further these values or objectives.