How To Find Companies Interested In Sponsoring Events
Stephen Kim for Bizzabo.com
1) Define The Fundamentals of Your Event
What is the overall vision of the event?
What overarching goals are you trying to achieve through the event?
What are the values of the event brand?
2) Know Why Companies Want to Sponsor Events
Increasing social media impressions - If your event is particularly well suited for social media sharing, companies will be very much interested in promoting their own social media channels and thinking of ways to push partnered content. If executed properly, this can be a win-win for all parties involved.
Collecting customers leads - Many companies are excited at the prospect of gaining more potential customers through event sponsorship.
Tapping into a specific demographic - Sometimes companies have a difficult time connecting with a certain demographic. Companies are especially interested if the sponsorship can give the brand the exposure it needs in regards to a specific demographic.
Whatever the reasons may be in your sponsor's case, make sure of the "why" behind their eagerness to sponsor and address those needs as directly as possible.
Read more!
